Director, Sprite - Australia: Ignite Growth with a Global Icon

Role Overview

The Director, Sprite - Australia, is a pivotal leadership role responsible for driving the local strategy, execution, and in-market growth of the Sprite brand within the Australian market. Reporting to the Senior Director, Sparkling Flavors - Australia, this individual contributor will translate global and category priorities into impactful, locally relevant programs. The Director will own brand growth, equity, and market share, inspiring the team and influencing stakeholders through a clear vision and demonstrable results. This role demands a strategic thinker with a deep understanding of the Australian consumer landscape, a passion for brand building, and a proven track record of delivering results in a dynamic and competitive environment. The ideal candidate will be a strong communicator, collaborator, and leader, capable of working effectively across functions and with external partners.

A Day in the Life

Imagine starting your day by reviewing the latest market data and consumer insights, identifying emerging trends and opportunities for Sprite. You'll then collaborate with your team to refine marketing plans, ensuring they resonate with the local audience and align with global brand guidelines. Throughout the day, you'll engage with cross-functional teams, providing strategic guidance and ensuring alignment on key initiatives. You might spend time reviewing creative assets with agency partners, ensuring they capture the essence of the Sprite brand and resonate with Australian consumers. You'll also be preparing presentations for senior management, communicating brand performance updates and recommending strategic adjustments. A typical day will also involve meetings with bottling partners to align on execution plans and ensure seamless delivery of marketing programs. You will also spend part of your time monitoring the competitive landscape and looking for ways to innovate and take market share from competitors. The Director should also be available to coach and mentor junior staff members.

Why Sydney, Australia?

Sydney offers a unique blend of thriving business opportunities and unparalleled quality of life. As the economic hub of Australia, Sydney provides access to a diverse talent pool and a vibrant consumer market. The city's multicultural environment and outdoor lifestyle make it an attractive destination for professionals and families alike. Coca-Cola's presence in Sydney provides access to a strong network of colleagues and partners, creating a supportive and collaborative work environment. Moreover, Sydney is a crucial market for Coca-Cola. Sprite's success in this region is integral to the overall growth strategy for Australia and the Asia-Pacific region. By being based in Sydney, the Director can stay closely connected to market trends, consumer preferences, and competitive activities.

Career Path

This role offers a significant opportunity for career advancement within Coca-Cola. Successful performance as Director, Sprite - Australia, can lead to opportunities in: * **Senior Director Roles:** Leading larger brand portfolios or strategic marketing functions within Australia. * **Regional Leadership:** Expanding responsibilities to oversee marketing operations across the Asia-Pacific region. * **Global Brand Management:** Taking on leadership roles within Coca-Cola's global brand teams. * **General Management:** Progressing into broader leadership positions within the company. Coca-Cola is committed to developing its employees and providing opportunities for growth and advancement. This role provides a platform to showcase your leadership skills, strategic thinking, and ability to drive results, paving the way for a rewarding career within the organization.

Salary & Benefits

The estimated salary range for the Director, Sprite - Australia role in Sydney is $180,000 - $280,000 USD per year. The final salary will be determined based on the candidate's experience, skills, and qualifications. In addition to a competitive salary, Coca-Cola offers a comprehensive benefits package, including: * Health insurance * Paid time off * Retirement savings plan * Employee stock purchase program * Professional development opportunities * Tuition reimbursement * Wellness programs These benefits are designed to support employees' physical, financial, and personal well-being, creating a positive and rewarding work environment.

Coca-Cola Culture

Coca-Cola is known for its inclusive and collaborative culture. Employees are encouraged to share their ideas, challenge the status quo, and work together to achieve common goals. The company values diversity and inclusion, creating an environment where everyone feels welcome and respected. Coca-Cola is also committed to sustainability and social responsibility, making a positive impact on the communities in which it operates. The company fosters a culture of continuous learning and development, providing employees with opportunities to expand their skills and advance their careers. Coca-Cola also promotes a healthy work-life balance, recognizing the importance of employees' well-being and personal lives.

How to Apply

To apply for the Director, Sprite - Australia role, please submit your resume and cover letter through the Coca-Cola Careers website. Be sure to highlight your relevant experience, skills, and qualifications. In your cover letter, explain why you are interested in this role and how you can contribute to the success of the Sprite brand in Australia. The application process may include online assessments, interviews with hiring managers and team members, and a background check. Coca-Cola is an equal opportunity employer and welcomes applications from all qualified candidates.

Frequently Asked Questions (FAQ)

1. **What is the primary focus of the Director, Sprite - Australia role?** The primary focus is to drive the local strategy, execution, and in-market growth of the Sprite brand in Australia. 2. **What are the key responsibilities of this role?** Key responsibilities include developing and executing marketing plans, managing the brand budget, analyzing market trends, and collaborating with cross-functional teams. 3. **What qualifications are required for this role?** Required qualifications include a bachelor's degree in marketing or a related field, 10+ years of experience in brand management, and a strong understanding of the Australian consumer market. 4. **What skills are essential for success in this role?** Essential skills include strategic thinking, leadership, communication, collaboration, and analytical skills. 5. **What career opportunities are available within Coca-Cola?** Career opportunities include senior director roles, regional leadership positions, global brand management roles, and general management positions. 6. **What is the estimated salary range for this role?** The estimated salary range is $180,000 - $280,000 USD per year. 7. **What benefits does Coca-Cola offer its employees?** Coca-Cola offers a comprehensive benefits package, including health insurance, paid time off, and a retirement savings plan. 8. **What is the culture like at Coca-Cola?** Coca-Cola has an inclusive and collaborative culture that values diversity, sustainability, and social responsibility. 9. **How can I apply for this role?** You can apply by submitting your resume and cover letter through the Coca-Cola Careers website. 10. **Is relocation assistance provided for this role?** Yes, relocation assistance is provided (if applicable).