Role Overview: Director, Stills - Philippines

The Director, Stills for the Philippines is a pivotal leadership role within Coca-Cola's marketing organization. This position reports directly to the Senior Director, Marketing for the Philippines and is responsible for driving the local strategy, execution, and in-market growth of the Stills portfolio. This includes brands like water, juices, teas, and other non-carbonated beverages. Coca-Cola is undergoing a significant transformation, focusing on balanced and sustainable growth through deeper consumer understanding, stronger integration of marketing efforts, accelerated innovation, and data- and technology-enabled precision marketing. The Director, Stills plays a crucial role in this transformation by ensuring that global strategies are tailored to the local market and that marketing initiatives resonate with Filipino consumers. The Director, Stills is responsible for leading a team of marketing professionals and working closely with cross-functional teams, including franchise operations, bottling partners, and external agencies. This role demands a strong leader with exceptional communication, strategic thinking, and analytical skills.

A Day in the Life: Director, Stills - Philippines

A typical day for the Director, Stills might involve: * **Strategic Planning:** Reviewing market data and consumer insights to identify opportunities for growth within the Stills portfolio. This could involve analyzing sales trends, competitor activities, and consumer preferences. * **Campaign Development:** Collaborating with the marketing team to develop and refine integrated marketing campaigns that align with the brand strategy and resonate with the local market. This might involve brainstorming creative ideas, reviewing campaign performance data, and providing feedback on creative executions. * **Stakeholder Management:** Meeting with key stakeholders, including OU Category/Brand Leads, local Franchise Ops teams, and bottling partners, to discuss brand performance, align on strategic priorities, and ensure that marketing initiatives are effectively executed. * **Budget Management:** Monitoring the brand's budget and ensuring that resources are allocated effectively to maximize ROI. This could involve reviewing budget proposals, approving marketing spend, and tracking campaign performance against budget targets. * **Team Leadership:** Providing guidance, coaching, and support to the marketing team, ensuring that team members have the skills and resources they need to succeed. This might involve conducting performance reviews, providing training opportunities, and fostering a collaborative and supportive work environment. * **Innovation Management:** Identifying and evaluating opportunities for innovation within the Stills portfolio. This could involve exploring new product concepts, evaluating potential partnerships, and managing the launch of new products or initiatives. * **Market Analysis:** Staying abreast of market trends, consumer behavior, and competitive activities. This could involve attending industry events, reading market research reports, and conducting competitive analysis. * **Performance Monitoring:** Reviewing key performance indicators (KPIs) such as brand growth, equity, and market share to assess the effectiveness of marketing initiatives and identify areas for improvement.

Why Taguig City, Philippines?

Taguig City is a thriving business and commercial hub in the Philippines, making it an ideal location for this role. Here's why: * **Strategic Location:** Taguig City is home to numerous multinational corporations, including Coca-Cola, providing access to a diverse talent pool and a vibrant business community. * **Economic Hub:** The city is a major economic center in the Philippines, with a strong presence in industries such as finance, technology, and retail. * **Modern Infrastructure:** Taguig City boasts modern infrastructure, including world-class office buildings, transportation networks, and telecommunications facilities, making it an attractive place to work and live. * **Cultural Diversity:** The city is home to a diverse population, representing various cultures and backgrounds, creating a vibrant and inclusive environment. * **Access to Resources:** Taguig City provides easy access to resources such as marketing agencies, research firms, and media partners, facilitating effective marketing execution. The Philippines, as a whole, is a key market for Coca-Cola, with a large and growing consumer base. The Director, Stills will play a critical role in shaping the future of the Stills portfolio in this important market.

Career Path

This role offers significant opportunities for career growth within Coca-Cola. Potential career paths for the Director, Stills include: * **Senior Director, Marketing:** Advancement to a broader marketing leadership role with responsibility for multiple beverage categories. * **Vice President, Marketing:** Progression to a senior executive position overseeing all marketing activities for the Philippines or a larger geographic region. * **Global Brand Leadership Roles:** Opportunities to lead global brand initiatives and contribute to the overall strategy of Coca-Cola's Stills portfolio. Coca-Cola is committed to developing its employees and providing opportunities for advancement based on performance and potential. The company offers a range of training and development programs to help employees enhance their skills and knowledge.

Salary & Benefits

The salary for the Director, Stills role in Taguig City, Philippines, is competitive and commensurate with experience. The estimated salary range for this position is $120,000 to $250,000 USD annually. This range is based on industry benchmarks and the responsibilities associated with the role. In addition to a competitive salary, Coca-Cola offers a comprehensive benefits package that includes: * **Health Insurance:** Comprehensive health insurance coverage for employees and their dependents. * **Paid Time Off:** Generous paid time off and holidays to promote work-life balance. * **Retirement Savings Plan:** Retirement savings plan with company match to help employees save for the future. * **Employee Assistance Program:** Employee assistance program to provide support and resources for employees' personal and professional well-being. * **Life Insurance and Disability Coverage:** Life insurance and disability coverage to protect employees and their families. * **Flexible Work Arrangements:** Flexible work arrangements to accommodate employees' individual needs. * **Employee Discounts:** Employee discounts on Coca-Cola products. * **Performance-Based Bonus Program:** Performance-based bonus program to reward employees for their contributions to the company's success.

Coca-Cola Culture

Coca-Cola fosters a dynamic and inclusive work environment that values innovation, collaboration, and diversity. The company is committed to creating a workplace where all employees feel valued, respected, and empowered to contribute their best work. Coca-Cola's culture is built on the following core values: * **Leadership:** Courage to shape a better future. * **Collaboration:** Leverage collective genius. * **Integrity:** Be real. * **Accountability:** If it is to be, it's up to me. * **Passion:** Committed in heart and mind. * **Diversity:** As inclusive as our brands. * **Quality:** What we do, we do well. Coca-Cola is dedicated to creating a positive impact in the communities where it operates. The company supports a variety of social and environmental initiatives focused on sustainability, water stewardship, and community development.

How to Apply

Interested candidates are encouraged to apply for the Director, Stills position through the Coca-Cola careers website. The application process typically involves submitting a resume and cover letter, completing an online assessment, and participating in interviews with hiring managers. To increase your chances of success, be sure to highlight your relevant experience, skills, and qualifications in your application materials. Demonstrate your understanding of the Philippine market and your passion for the Coca-Cola brand. ## FAQ about the Director, Stills Role **1. What are the key responsibilities of the Director, Stills?** The Director, Stills is responsible for leading the local strategy, execution, and in-market growth of the Stills portfolio in the Philippines, including brand growth, equity, and market share. **2. What qualifications are required for this role?** Candidates should possess a Bachelor's degree in Marketing or a related field (MBA preferred), 10+ years of brand marketing experience, a strong understanding of the Philippine consumer market, and excellent leadership and communication skills. **3. What is the salary range for this position?** The estimated salary range for the Director, Stills role is $120,000 to $250,000 USD annually, commensurate with experience. **4. What benefits does Coca-Cola offer its employees?** Coca-Cola offers a comprehensive benefits package, including health insurance, paid time off, retirement savings plan, employee assistance program, and more. **5. What is the company culture like at Coca-Cola?** Coca-Cola fosters a dynamic and inclusive work environment that values innovation, collaboration, and diversity. **6. What opportunities are there for career growth within Coca-Cola?** This role offers significant opportunities for career growth within Coca-Cola, including advancement to senior marketing leadership positions or global brand leadership roles. **7. Where is the location of this role?** The location for this role is Taguig City, Philippines. **8. What kind of skills would make a candidate stand out?** Skills that would make a candidate stand out include experience with brands in developing markets, high fluency with digital marketing, and proven ability to manage multi-million dollar budgets. **9. What kind of leadership is expected in this role?** Coca-Cola is seeking a decisive leader who can bring cross-functional groups together to achieve success in the Phillipines' very competitive beverage market. They are looking for an individual who will set the agenda and drive results. **10. What is the work/life balance like?** While Coca-Cola is a global corporation with significant demands, the company is committed to providing opportunities for work/life balance and has programs in place to support employees in this regard.