Director, AI Implementation at Coca-Cola: Shape the Future of Marketing

Role Overview

The Director, AI Implementation at Coca-Cola is a pivotal role in shaping the future of marketing for one of the world's most iconic brands. This position is responsible for leading the integration of Artificial Intelligence (AI) and Generative AI (GenAI) tools into marketing workflows, planning, and innovation processes. The Director will be a champion of the Marketing Renaissance, driving adoption, enablement, and governance of AI-powered solutions across the North America Operating Unit (NAOU) marketing ecosystem. This role demands a strategic thinker with a strong technical background, excellent communication skills, and a passion for innovation.

A Day in the Life

On a typical day, the Director, AI Implementation might:

• Meet with marketing teams to understand their needs and identify opportunities for AI and GenAI integration.
• Collaborate with MarTech, Data, and Technology teams to ensure the seamless integration and governance of AI solutions.
• Develop and deliver training programs to build AI literacy and foster a culture of experimentation.
• Oversee the implementation of quality control mechanisms to ensure brand integrity and data privacy.
• Research and evaluate new AI and GenAI technologies to identify potential applications for marketing.
• Present the vision for the marketing system of the future to inspire teams and drive adoption of new technologies.
• Analyze marketing performance data to identify areas for optimization using AI-powered solutions.
• Manage the budget and resources allocated to AI implementation projects.

Why Atlanta, Georgia?

Atlanta is the global headquarters of The Coca-Cola Company, making it the ideal location for this role. Being based in Atlanta provides the opportunity to:

• Work closely with key stakeholders and decision-makers across the organization.
• Be at the center of Coca-Cola's global marketing operations.
• Network with other professionals in the Atlanta tech and marketing community.
• Enjoy the vibrant culture and diverse opportunities that Atlanta has to offer.

Atlanta boasts a thriving tech scene and a growing number of AI and machine learning companies, providing a rich environment for professional growth and development. The city also offers a high quality of life with affordable housing, excellent schools, and numerous cultural and recreational attractions.

Career Path

The Director, AI Implementation role offers significant opportunities for career advancement within Coca-Cola. Potential career paths include:

• Senior Director, Marketing Technology
• Vice President, Digital Marketing
• Chief Marketing Officer
• Executive leadership roles within the technology or innovation divisions.

This role provides a platform to demonstrate leadership, strategic thinking, and technical expertise, positioning the individual for continued growth and success within the company.

Salary & Benefits

The estimated salary range for the Director, AI Implementation role at Coca-Cola in Atlanta, Georgia is $160,000 to $250,000 per year. The actual salary will depend on the candidate's experience, skills, and qualifications.

In addition to a competitive salary, Coca-Cola offers a comprehensive benefits package, including:

• Comprehensive health insurance (medical, dental, and vision)
• Generous paid time off (vacation, sick leave, and holidays)
• Retirement savings plan with company match
• Employee stock purchase plan
• Life insurance and disability coverage
• Professional development opportunities
• Tuition reimbursement program
• Employee assistance program
• Wellness programs
• Flexible work arrangements
• Employee discounts on Coca-Cola products

Coca-Cola Culture

Coca-Cola is a company with a rich history and a strong culture of innovation, collaboration, and inclusion. The company values its employees and provides a supportive and challenging work environment where individuals can thrive and make a difference.

Coca-Cola is committed to diversity and inclusion, and the company actively promotes a workplace where all employees feel valued, respected, and empowered to contribute their best work. The company also has a strong commitment to sustainability and corporate social responsibility.

How to Apply

Interested candidates can apply for the Director, AI Implementation position through the Coca-Cola Careers website. The application process typically involves submitting a resume and cover letter, completing an online assessment, and participating in interviews with hiring managers and other stakeholders.

To prepare for the interview, candidates should be prepared to discuss their experience in marketing technology, AI/GenAI integration, and digital innovation. They should also be ready to share examples of how they have successfully led cross-functional teams and driven technology adoption. It's highly recommended to research Coca-Cola's marketing strategies and recent AI initiatives to demonstrate your understanding of the company's needs and challenges.

FAQ

1. What is the primary responsibility of the Director, AI Implementation?
   The primary responsibility is to lead the integration of AI and GenAI tools into Coca-Cola's marketing workflows, planning, and innovation processes.
2. What qualifications are required for this role?
   A Bachelor’s degree in Marketing, Computer Science, Data Science, or a related field is required. A Master’s degree is preferred. 6+ years of experience in marketing technology, AI/GenAI integration, or digital innovation is also necessary.
3. What skills are essential for success in this role?
   Essential skills include expertise in deploying AI and GenAI solutions, a strong understanding of MarTech stacks, excellent communication and collaboration skills, and experience leading cross-functional teams.
4. What is the company culture like at Coca-Cola?
   Coca-Cola has a rich history and a strong culture of innovation, collaboration, and inclusion. The company values its employees and provides a supportive and challenging work environment.
5. What are the opportunities for career advancement in this role?
   Potential career paths include Senior Director, Marketing Technology, Vice President, Digital Marketing, and Chief Marketing Officer.
6. What is the estimated salary range for this position?
   The estimated salary range is $160,000 to $250,000 per year, depending on experience and qualifications.
7. What benefits does Coca-Cola offer?
   Coca-Cola offers a comprehensive benefits package, including health insurance, paid time off, retirement savings plan, employee stock purchase plan, and more.
8. How does this role contribute to Coca-Cola's overall marketing strategy?
   This role is critical in driving the Marketing Renaissance by leveraging AI and GenAI to personalize marketing efforts, automate processes, and optimize performance across all channels.
9. What is the significance of being located in Atlanta for this role?
   Atlanta is Coca-Cola's global headquarters, providing the opportunity to work closely with key stakeholders and be at the center of the company's global marketing operations.
10. How can I prepare for the interview process?
    Prepare to discuss your experience in marketing technology, AI/GenAI integration, and digital innovation. Share examples of successful projects and demonstrate your understanding of Coca-Cola's marketing strategies and AI initiatives.