Senior Director, Route-to-Market (RTM) - Vietnam

Role Overview

As the Senior Director, Route-to-Market (RTM) for Vietnam, you will be a pivotal leader in shaping and executing Coca-Cola's go-to-market strategy. This role requires a strategic thinker with a deep understanding of the Vietnamese market and the ability to develop innovative RTM models that drive revenue growth, improve product availability, and enhance customer service. You will be responsible for analyzing market dynamics, identifying growth opportunities, and collaborating with cross-functional teams to implement effective RTM solutions. Your expertise in data analytics, project management, and stakeholder collaboration will be crucial in ensuring the success of Coca-Cola's RTM initiatives in Vietnam.

A Day in the Life

Your day will be dynamic and multifaceted. It might start with analyzing sales data and market trends to identify potential areas for RTM optimization. You could then be meeting with distributors and wholesalers to discuss performance metrics and strategies for improvement. A significant portion of your time will be spent collaborating with internal teams, such as Trade Marketing, Supply Chain, and Finance, to align RTM initiatives with overall business objectives. You'll also be involved in developing and presenting RTM proposals to senior management, showcasing the potential impact on revenue and market share. Furthermore, you'll dedicate time to monitoring the implementation of RTM strategies, tracking key performance indicators (KPIs), and making data-driven adjustments as needed.

Why Ho Chi Minh City, Vietnam?

Ho Chi Minh City is a vibrant and dynamic metropolis that serves as the economic and cultural heart of Vietnam. As Coca-Cola's Senior Director, RTM, being based in Ho Chi Minh City offers several advantages. First, it provides direct access to the largest consumer market in Vietnam, allowing you to closely monitor market trends and consumer preferences. Second, the city is a major transportation hub, facilitating efficient distribution and logistics operations. Third, Ho Chi Minh City is home to a diverse and skilled workforce, providing access to top talent in various fields. Finally, the city's strategic location in Southeast Asia allows for easy collaboration with regional partners and stakeholders.

Career Path

This role offers significant opportunities for career advancement within Coca-Cola. Successful performance as the Senior Director, RTM can lead to roles with broader regional or global responsibilities. You might advance to a Vice President-level position overseeing RTM strategy for multiple countries or regions. Alternatively, you could transition into a senior leadership role in a related function, such as Sales, Marketing, or General Management. Coca-Cola is committed to investing in its employees' development and providing opportunities for growth and advancement.

Salary & Benefits

The salary range for the Senior Director, Route-to-Market (RTM) position in Ho Chi Minh City, Vietnam is competitively positioned to attract top talent. It is estimated to be between $120,000 and $250,000 USD per year, dependent on experience and qualifications. In addition to a competitive base salary, Coca-Cola offers a comprehensive benefits package that includes health insurance, paid time off, retirement savings plan, employee stock purchase plan, and tuition reimbursement. These benefits are designed to support employees' overall well-being and provide financial security.

Coca-Cola Culture

Coca-Cola is a global company with a strong and inclusive culture. The company values diversity, collaboration, and innovation. Employees are encouraged to bring their authentic selves to work and contribute their unique perspectives. Coca-Cola is also committed to sustainability and social responsibility, with initiatives focused on environmental protection, community development, and ethical business practices. Working at Coca-Cola means being part of a team that is passionate about making a positive impact on the world.

How to Apply

Interested candidates are encouraged to apply online through the Coca-Cola careers website. The application process typically involves submitting a resume and cover letter, completing an online assessment, and participating in interviews with hiring managers and other stakeholders. Be prepared to discuss your experience in route-to-market strategy, data analytics, project management, and stakeholder collaboration. Highlight your accomplishments and demonstrate your passion for the Coca-Cola brand.

FAQ

1. What is Route-to-Market (RTM)? RTM refers to the strategy and processes a company uses to reach its target customers and deliver its products or services.
2. Why is RTM important for Coca-Cola? RTM is critical for Coca-Cola because it ensures that our products are available to consumers in the right place, at the right time, and at the right price.
3. What are the key components of Coca-Cola's RTM strategy in Vietnam? The key components include distributor management, wholesaler relationships, eB2B channels, and direct delivery to key accounts.
4. How does data analytics play a role in RTM optimization? Data analytics helps us understand market trends, consumer behavior, and sales performance, allowing us to make data-driven decisions to improve RTM efficiency.
5. What are the challenges of implementing RTM strategies in Vietnam? Challenges include diverse market conditions, varying infrastructure, and evolving consumer preferences.
6. How does Coca-Cola collaborate with its bottling partners on RTM? Coca-Cola works closely with its bottling partners to align RTM strategies, share best practices, and ensure consistent execution across the value chain.
7. What is Value to Market (VTM)? VTM refers to the solutions and strategies that maximize the value of Coca-Cola's brands and products in the market.
8. How does Coca-Cola measure the success of its RTM initiatives? We measure success through key performance indicators (KPIs) such as revenue growth, market share, product availability, and customer satisfaction.
9. What is the role of technology in RTM? Technology plays a critical role in RTM by enabling us to track sales data, optimize routes, and improve communication with distributors and retailers.
10. How does Coca-Cola ensure sustainability in its RTM operations? We focus on optimizing transportation routes, reducing packaging waste, and promoting responsible water usage to minimize our environmental impact.