Senior Manager, Marketing - Stills (ASEAN & South Pacific Operating Unit)

Role Overview

The Senior Manager, Marketing, Stills for the ASEAN & South Pacific Operating Unit (ASP OU) at Coca-Cola is a pivotal role responsible for leading the planning, coordination, and optimization of category marketing initiatives across assigned markets or clusters. This individual contributor role focuses on driving business results by partnering deeply with regional and country teams to adapt, pilot, and scale programs. The Senior Manager ensures continuous improvement in execution quality, toolkit adoption, and cross-market learning, contributing to the balanced and sustainable growth of the ASP OU.

A Day in the Life

A typical day for the Senior Manager involves a mix of strategic planning, collaboration, and execution oversight. This includes:

• Strategic Planning: Co-developing annual marketing plans with the Senior OU Category Lead and Country Brand Teams, ensuring alignment with overall business objectives.
• Program Adaptation: Customizing global playbooks and integrated marketing strategies for local relevance, ensuring efficient cross-market deployment.
• Pilot Implementation: Piloting and implementing new programs, gathering activation results and feedback, and recommending refinements to global teams.
• Stakeholder Collaboration: Forging collaborative partnerships with country teams, agencies, and key stakeholders to facilitate “test, learn, scale” approaches.
• Performance Monitoring: Monitoring and analyzing market trends, consumer behavior, and competitive activities to identify growth opportunities.
• Budget Management: Managing marketing budgets effectively and ensuring optimal allocation of resources.
• Communication: Communicating marketing plans and results to senior management through compelling presentations and reports.

Why Singapore?

Singapore serves as a strategic hub for Coca-Cola’s ASEAN & South Pacific Operating Unit due to its:

• Central Location: Provides easy access to key markets in the region, facilitating efficient coordination and collaboration.
• Business-Friendly Environment: Offers a stable and conducive environment for business operations, with strong infrastructure and regulatory support.
• Talent Pool: Boasts a highly skilled and diverse workforce, making it an ideal location for attracting top marketing talent.
• Innovation Hub: Fosters innovation and creativity, with a thriving ecosystem of startups, research institutions, and technology companies.
• Cultural Diversity: Represents a melting pot of cultures, providing valuable insights into consumer preferences and trends across the region.

Career Path

The Senior Manager, Marketing, Stills role offers a clear career path within Coca-Cola. Potential advancement opportunities include:

• Senior Director, Marketing: Leading a larger team and overseeing marketing strategies for a broader portfolio of brands.
• Marketing Director, Operating Unit: Assuming responsibility for the overall marketing function within the ASP OU.
• Global Marketing Roles: Transitioning to global marketing roles with broader responsibilities and strategic impact.
• Leadership Positions: Progressing to leadership positions within the organization, such as Vice President of Marketing.

Salary & Benefits

The estimated salary range for the Senior Manager, Marketing, Stills role in Singapore is $120,000 to $250,000 USD per year. Coca-Cola offers a comprehensive benefits package, including:

• Health Insurance: Comprehensive medical, dental, and vision coverage.
• Paid Time Off: Generous vacation, holidays, and sick leave.
• Retirement Savings: Retirement savings plan with company matching contributions.
• Employee Stock Purchase Plan: Opportunity to purchase Coca-Cola stock at a discounted price.
• Life Insurance: Life insurance and disability coverage.
• Flexible Spending Accounts: Flexible spending accounts for healthcare and dependent care expenses.
• Employee Assistance Program: Confidential counseling and support services.
• Wellness Programs: Programs promoting healthy lifestyles.
• Professional Development: Training programs and tuition reimbursement.
• Relocation Assistance: Relocation assistance for eligible candidates.

Coca-Cola Culture

Coca-Cola fosters a culture of:

• Innovation: Encouraging creativity and experimentation to drive growth.
• Collaboration: Promoting teamwork and cross-functional collaboration.
• Inclusion: Embracing diversity and creating an inclusive work environment.
• Integrity: Upholding the highest ethical standards and integrity.
• Accountability: Holding employees accountable for results and performance.
• Growth: Providing opportunities for personal and professional growth.
• Community: Supporting local communities through volunteerism and philanthropy.

How to Apply

Interested candidates are encouraged to apply online through the Coca-Cola careers website. The application process typically involves:

• Online Application: Submitting a resume and cover letter through the online portal.
• Initial Screening: HR reviews applications and selects candidates for initial screening.
• Interviews: Selected candidates participate in a series of interviews with hiring managers and team members.
• Assessment: Some candidates may be required to complete an assessment to evaluate skills and abilities.
• Background Check: Final candidates undergo a background check.
• Offer: Successful candidates receive a job offer and begin the onboarding process.

FAQ

1. What are the key responsibilities of the Senior Manager, Marketing, Stills?

   The Senior Manager is responsible for leading the planning, coordination, and optimization of category marketing initiatives across assigned markets or clusters in the ASEAN & South Pacific Operating Unit.

2. What qualifications are required for this role?

   A Bachelor's degree in Marketing, Business Administration, or a related field is required, with an MBA or Master's degree preferred. A minimum of 8-10 years of progressive marketing experience is also necessary.

3. What is the estimated salary range for this position?

   The estimated salary range is $120,000 to $250,000 USD per year.

4. What benefits does Coca-Cola offer?

   Coca-Cola offers a comprehensive benefits package, including health insurance, paid time off, retirement savings, and employee stock purchase plans.

5. What is the work environment like at Coca-Cola?

   Coca-Cola fosters a dynamic and collaborative work environment that encourages innovation, teamwork, and inclusion.

6. What are the opportunities for career advancement?

   The Senior Manager role offers a clear career path with opportunities to advance to senior director, marketing director, and global marketing roles.

7. Why is Singapore the location for this role?

   Singapore is a strategic hub for Coca-Cola’s ASEAN & South Pacific Operating Unit due to its central location, business-friendly environment, and diverse talent pool.

8. How does this role contribute to Coca-Cola's overall strategy?

   This role directly contributes to Coca-Cola's strategy by driving balanced and sustainable growth through effective marketing initiatives and brand management.

9. What is the application process?

   The application process involves submitting a resume and cover letter online, followed by a series of interviews and potentially an assessment and background check.

10. What are the key skills required for success in this role?

    Key skills include brand management, marketing strategy, integrated marketing, campaign management, innovation management, and strong communication and collaboration skills.