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Senior Director, Customer Careers at Coca-Cola - Singapore | Apply Now!

Coca-Cola

Senior Director, Customer Careers at Coca-Cola - Singapore | Apply Now!

full-timePosted: Feb 13, 2026

Job Description

Senior Director, Customer - ASEAN & South Pacific Operating Unit

Role Overview

As the Senior Director, Customer for the ASEAN & South Pacific Operating Unit (ASP OU) at Coca-Cola, you will play a pivotal role in shaping the customer strategy and driving value creation across a diverse and dynamic region. Reporting to the Vice President, Customer & Commercial, you will be responsible for developing and implementing integrated long and mid-term strategies that align with Coca-Cola's system priorities and topline revenue targets. This role requires a strategic thinker with a proven track record of leading customer-focused initiatives, building strong relationships, and delivering exceptional results. The ideal candidate will possess a deep understanding of the ASEAN & South Pacific markets, a strong commercial acumen, and the ability to collaborate effectively with cross-functional teams and bottling partners.

A Day in the Life

In this role, your day-to-day activities will be varied and challenging, requiring a blend of strategic thinking, operational execution, and collaboration. Here’s a glimpse of what a typical day might look like:

  • Strategic Planning: You'll start your day reviewing market data, customer insights, and industry trends to identify opportunities for growth and improvement. You'll then work on refining the customer strategy for the ASP OU, ensuring alignment with Coca-Cola's overall business objectives.
  • Customer Engagement: A significant portion of your day will be dedicated to engaging with key customers, both directly and through in-market teams. This could involve attending joint business planning meetings, presenting new initiatives, or gathering feedback on existing programs.
  • Cross-functional Collaboration: You'll collaborate closely with colleagues in marketing, operations, and finance to ensure that customer needs are integrated into all aspects of the business. This might involve participating in product development discussions, reviewing marketing campaigns, or analyzing financial performance.
  • Team Leadership: You'll provide guidance and support to the customer teams based in the markets, helping them to develop and execute effective strategies. This could involve mentoring team members, providing feedback on their performance, or facilitating training sessions.
  • Problem Solving: You'll encounter a variety of challenges throughout the day, from resolving customer issues to addressing operational bottlenecks. You'll need to be able to think on your feet and develop creative solutions that meet the needs of all stakeholders.

Why Singapore?

Singapore serves as a strategic hub for Coca-Cola's operations in the ASEAN & South Pacific region. Its central location, excellent infrastructure, and diverse talent pool make it an ideal base for leading and supporting customer-focused initiatives across multiple markets. Singapore offers a vibrant and dynamic business environment, with access to a wide range of resources and expertise. Additionally, Singapore boasts a high quality of life, with world-class amenities, a thriving cultural scene, and a safe and welcoming environment.

Career Path

This Senior Director role offers significant opportunities for career advancement within Coca-Cola. Successful performance in this position could lead to promotions to Vice President or Senior Vice President roles, with increasing responsibility for shaping the company's customer strategy and driving growth across broader geographies. Coca-Cola is committed to developing its employees and providing them with the resources and support they need to succeed. The company offers a wide range of training and development programs, as well as opportunities to participate in cross-functional projects and international assignments.

Salary & Benefits

Coca-Cola offers a competitive salary and benefits package that is commensurate with experience and qualifications. The specific salary range for this role will be determined based on the candidate's skills and experience. In addition to a competitive salary, Coca-Cola offers a comprehensive benefits package that includes health insurance, dental insurance, vision insurance, life insurance, disability insurance, paid time off, paid holidays, a retirement plan, an employee stock purchase plan, and wellness programs.

Coca-Cola Culture

Coca-Cola is a company with a rich history and a strong culture. The company is committed to its values of leadership, collaboration, integrity, accountability, passion, diversity, and quality. Coca-Cola fosters a collaborative and supportive work environment where employees are encouraged to share their ideas and contribute to the company's success. The company is also committed to diversity and inclusion, and it strives to create a workplace where everyone feels valued and respected.

How to Apply

If you are interested in applying for this Senior Director, Customer role, please submit your resume and cover letter through the Coca-Cola careers website. In your cover letter, please highlight your relevant experience and qualifications, and explain why you are interested in working for Coca-Cola. The selection process includes resume screening, interviews, and potentially assessments. Be prepared to discuss your experience in customer strategy, leadership, and your understanding of the ASEAN & South Pacific markets.

FAQ

  1. What is the primary focus of this role? The primary focus is developing and implementing customer strategies for the ASEAN & South Pacific region to drive value creation and revenue growth.
  2. What experience is required for this role? 10+ years of strategic leadership experience with customers, preferably with bottling or foodservice experience.
  3. Is experience in the ASEAN & South Pacific region required? Yes, experience across ASEAN/South Pacific is highly desirable.
  4. What are the key skills needed for this role? Key skills include strategic leadership, customer strategy development, key account management, and business planning.
  5. What is the reporting structure for this role? This role reports to the Vice President, Customer & Commercial.
  6. What is the work environment like at Coca-Cola? Coca-Cola fosters a collaborative and supportive work environment.
  7. What are the opportunities for career advancement? Successful performance in this role could lead to promotions to Vice President or Senior Vice President roles.
  8. What is included in Coca-Cola's benefits package? The benefits package includes health insurance, dental insurance, vision insurance, life insurance, disability insurance, paid time off, paid holidays, a retirement plan, and an employee stock purchase plan.
  9. What is Coca-Cola's commitment to diversity and inclusion? Coca-Cola is committed to creating a workplace where everyone feels valued and respected.
  10. Where is this role located? This role is located in Singapore.

Locations

  • Singapore, Singapore, Singapore

Salary

Estimated Salary Rangemedium confidence

198,000 - 385,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Strategic Leadershipintermediate
  • Customer Strategy Developmentintermediate
  • Key Account Managementintermediate
  • Business Planningintermediate
  • Revenue Growth Management (RGM)intermediate
  • Commercial Acumenintermediate
  • Category Managementintermediate
  • Channel Managementintermediate
  • Financial Acumenintermediate
  • Business System Acumenintermediate
  • Consumer Understandingintermediate
  • System Engagementintermediate
  • Customer Value Propositionintermediate
  • Shopper Marketingintermediate
  • Channel Developmentintermediate
  • Negotiationintermediate
  • Cross-functional Collaborationintermediate
  • Problem-solvingintermediate
  • Presentation Skillsintermediate
  • Influencingintermediate
  • Project Managementintermediate
  • Analytical Skillsintermediate
  • Market Analysisintermediate
  • Relationship Buildingintermediate
  • Communication Skillsintermediate

Required Qualifications

  • 10+ years of strategic leadership experience with customers (experience)
  • Experience in the ASEAN/South Pacific region (experience)
  • Business experience across multiple functions (RGM, commercial, categories, and/or channels) (experience)
  • Strong financial and business system acumen (experience)
  • Foundational understanding of consumers (experience)
  • Experience in developing and implementing customer strategies (experience)
  • Proven ability to drive revenue and margin growth (experience)
  • Experience in managing key accounts (experience)
  • Ability to collaborate with bottling partners (experience)
  • Strong understanding of shopper marketing and channel development (experience)
  • Excellent communication and presentation skills (experience)
  • Ability to influence and negotiate effectively (experience)
  • Experience with customer acquisition efforts (experience)
  • Ability to work in a fast-paced environment (experience)
  • Strong analytical and problem-solving skills (experience)

Responsibilities

  • Develop and implement integrated long and mid-term strategies for customers in ASEAN & South Pacific (ASP)
  • Drive value creation, new acquisitions, and customer satisfaction
  • Manage long-term partnerships with customers
  • Bring the 'voice of the customer' into TCCC program design
  • Support the development of customer-relevant occasion and portfolio development plans
  • Define shopper-relevant category bundles and mechanics
  • Create an impactful calendar of activation that ties in with customer activation cycles
  • Brief marketing on communications requirements
  • Align execution requirements with operations and bottlers
  • Develop shopper/channel RGM elements with bottling partners
  • Build a calendar of activation, brief marketing for comms requirements
  • Co-develop channel development plans with bottlers
  • Support management of key accounts with in-market teams
  • Work with in-market teams and bottling partners to drive customer capabilities
  • Lead and help with customer acquisition efforts

Benefits

  • general: Competitive salary and benefits package
  • general: Opportunities for professional development and growth
  • general: Work with a global brand
  • general: Collaborative and supportive work environment
  • general: Opportunity to make a significant impact on the business
  • general: Health insurance
  • general: Dental insurance
  • general: Vision insurance
  • general: Life insurance
  • general: Disability insurance
  • general: Paid time off
  • general: Paid holidays
  • general: Retirement plan
  • general: Employee stock purchase plan
  • general: Relocation assistance (if applicable)
  • general: Wellness programs
  • general: Employee assistance program

Target Your Resume for "Senior Director, Customer Careers at Coca-Cola - Singapore | Apply Now!" , Coca-Cola

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Tags & Categories

CustomerDirectorASEANSouth PacificSingaporeBeverageFMCGLeadershipCustomer StrategyKey Account ManagementCoca-ColaCommercialRevenue GrowthBottlingFoodserviceStrategic PlanningBusiness DevelopmentCustomer AcquisitionMarket AnalysisChannel ManagementRGMCategory ManagementShopper MarketingValue PropositionPartnership DevelopmentNegotiationFinancial AcumenConsumer InsightsBeverage IndustryBeverageFMCGSalesMarketingOperations

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Coca-Cola logo

Senior Director, Customer Careers at Coca-Cola - Singapore | Apply Now!

Coca-Cola

Senior Director, Customer Careers at Coca-Cola - Singapore | Apply Now!

full-timePosted: Feb 13, 2026

Job Description

Senior Director, Customer - ASEAN & South Pacific Operating Unit

Role Overview

As the Senior Director, Customer for the ASEAN & South Pacific Operating Unit (ASP OU) at Coca-Cola, you will play a pivotal role in shaping the customer strategy and driving value creation across a diverse and dynamic region. Reporting to the Vice President, Customer & Commercial, you will be responsible for developing and implementing integrated long and mid-term strategies that align with Coca-Cola's system priorities and topline revenue targets. This role requires a strategic thinker with a proven track record of leading customer-focused initiatives, building strong relationships, and delivering exceptional results. The ideal candidate will possess a deep understanding of the ASEAN & South Pacific markets, a strong commercial acumen, and the ability to collaborate effectively with cross-functional teams and bottling partners.

A Day in the Life

In this role, your day-to-day activities will be varied and challenging, requiring a blend of strategic thinking, operational execution, and collaboration. Here’s a glimpse of what a typical day might look like:

  • Strategic Planning: You'll start your day reviewing market data, customer insights, and industry trends to identify opportunities for growth and improvement. You'll then work on refining the customer strategy for the ASP OU, ensuring alignment with Coca-Cola's overall business objectives.
  • Customer Engagement: A significant portion of your day will be dedicated to engaging with key customers, both directly and through in-market teams. This could involve attending joint business planning meetings, presenting new initiatives, or gathering feedback on existing programs.
  • Cross-functional Collaboration: You'll collaborate closely with colleagues in marketing, operations, and finance to ensure that customer needs are integrated into all aspects of the business. This might involve participating in product development discussions, reviewing marketing campaigns, or analyzing financial performance.
  • Team Leadership: You'll provide guidance and support to the customer teams based in the markets, helping them to develop and execute effective strategies. This could involve mentoring team members, providing feedback on their performance, or facilitating training sessions.
  • Problem Solving: You'll encounter a variety of challenges throughout the day, from resolving customer issues to addressing operational bottlenecks. You'll need to be able to think on your feet and develop creative solutions that meet the needs of all stakeholders.

Why Singapore?

Singapore serves as a strategic hub for Coca-Cola's operations in the ASEAN & South Pacific region. Its central location, excellent infrastructure, and diverse talent pool make it an ideal base for leading and supporting customer-focused initiatives across multiple markets. Singapore offers a vibrant and dynamic business environment, with access to a wide range of resources and expertise. Additionally, Singapore boasts a high quality of life, with world-class amenities, a thriving cultural scene, and a safe and welcoming environment.

Career Path

This Senior Director role offers significant opportunities for career advancement within Coca-Cola. Successful performance in this position could lead to promotions to Vice President or Senior Vice President roles, with increasing responsibility for shaping the company's customer strategy and driving growth across broader geographies. Coca-Cola is committed to developing its employees and providing them with the resources and support they need to succeed. The company offers a wide range of training and development programs, as well as opportunities to participate in cross-functional projects and international assignments.

Salary & Benefits

Coca-Cola offers a competitive salary and benefits package that is commensurate with experience and qualifications. The specific salary range for this role will be determined based on the candidate's skills and experience. In addition to a competitive salary, Coca-Cola offers a comprehensive benefits package that includes health insurance, dental insurance, vision insurance, life insurance, disability insurance, paid time off, paid holidays, a retirement plan, an employee stock purchase plan, and wellness programs.

Coca-Cola Culture

Coca-Cola is a company with a rich history and a strong culture. The company is committed to its values of leadership, collaboration, integrity, accountability, passion, diversity, and quality. Coca-Cola fosters a collaborative and supportive work environment where employees are encouraged to share their ideas and contribute to the company's success. The company is also committed to diversity and inclusion, and it strives to create a workplace where everyone feels valued and respected.

How to Apply

If you are interested in applying for this Senior Director, Customer role, please submit your resume and cover letter through the Coca-Cola careers website. In your cover letter, please highlight your relevant experience and qualifications, and explain why you are interested in working for Coca-Cola. The selection process includes resume screening, interviews, and potentially assessments. Be prepared to discuss your experience in customer strategy, leadership, and your understanding of the ASEAN & South Pacific markets.

FAQ

  1. What is the primary focus of this role? The primary focus is developing and implementing customer strategies for the ASEAN & South Pacific region to drive value creation and revenue growth.
  2. What experience is required for this role? 10+ years of strategic leadership experience with customers, preferably with bottling or foodservice experience.
  3. Is experience in the ASEAN & South Pacific region required? Yes, experience across ASEAN/South Pacific is highly desirable.
  4. What are the key skills needed for this role? Key skills include strategic leadership, customer strategy development, key account management, and business planning.
  5. What is the reporting structure for this role? This role reports to the Vice President, Customer & Commercial.
  6. What is the work environment like at Coca-Cola? Coca-Cola fosters a collaborative and supportive work environment.
  7. What are the opportunities for career advancement? Successful performance in this role could lead to promotions to Vice President or Senior Vice President roles.
  8. What is included in Coca-Cola's benefits package? The benefits package includes health insurance, dental insurance, vision insurance, life insurance, disability insurance, paid time off, paid holidays, a retirement plan, and an employee stock purchase plan.
  9. What is Coca-Cola's commitment to diversity and inclusion? Coca-Cola is committed to creating a workplace where everyone feels valued and respected.
  10. Where is this role located? This role is located in Singapore.

Locations

  • Singapore, Singapore, Singapore

Salary

Estimated Salary Rangemedium confidence

198,000 - 385,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Strategic Leadershipintermediate
  • Customer Strategy Developmentintermediate
  • Key Account Managementintermediate
  • Business Planningintermediate
  • Revenue Growth Management (RGM)intermediate
  • Commercial Acumenintermediate
  • Category Managementintermediate
  • Channel Managementintermediate
  • Financial Acumenintermediate
  • Business System Acumenintermediate
  • Consumer Understandingintermediate
  • System Engagementintermediate
  • Customer Value Propositionintermediate
  • Shopper Marketingintermediate
  • Channel Developmentintermediate
  • Negotiationintermediate
  • Cross-functional Collaborationintermediate
  • Problem-solvingintermediate
  • Presentation Skillsintermediate
  • Influencingintermediate
  • Project Managementintermediate
  • Analytical Skillsintermediate
  • Market Analysisintermediate
  • Relationship Buildingintermediate
  • Communication Skillsintermediate

Required Qualifications

  • 10+ years of strategic leadership experience with customers (experience)
  • Experience in the ASEAN/South Pacific region (experience)
  • Business experience across multiple functions (RGM, commercial, categories, and/or channels) (experience)
  • Strong financial and business system acumen (experience)
  • Foundational understanding of consumers (experience)
  • Experience in developing and implementing customer strategies (experience)
  • Proven ability to drive revenue and margin growth (experience)
  • Experience in managing key accounts (experience)
  • Ability to collaborate with bottling partners (experience)
  • Strong understanding of shopper marketing and channel development (experience)
  • Excellent communication and presentation skills (experience)
  • Ability to influence and negotiate effectively (experience)
  • Experience with customer acquisition efforts (experience)
  • Ability to work in a fast-paced environment (experience)
  • Strong analytical and problem-solving skills (experience)

Responsibilities

  • Develop and implement integrated long and mid-term strategies for customers in ASEAN & South Pacific (ASP)
  • Drive value creation, new acquisitions, and customer satisfaction
  • Manage long-term partnerships with customers
  • Bring the 'voice of the customer' into TCCC program design
  • Support the development of customer-relevant occasion and portfolio development plans
  • Define shopper-relevant category bundles and mechanics
  • Create an impactful calendar of activation that ties in with customer activation cycles
  • Brief marketing on communications requirements
  • Align execution requirements with operations and bottlers
  • Develop shopper/channel RGM elements with bottling partners
  • Build a calendar of activation, brief marketing for comms requirements
  • Co-develop channel development plans with bottlers
  • Support management of key accounts with in-market teams
  • Work with in-market teams and bottling partners to drive customer capabilities
  • Lead and help with customer acquisition efforts

Benefits

  • general: Competitive salary and benefits package
  • general: Opportunities for professional development and growth
  • general: Work with a global brand
  • general: Collaborative and supportive work environment
  • general: Opportunity to make a significant impact on the business
  • general: Health insurance
  • general: Dental insurance
  • general: Vision insurance
  • general: Life insurance
  • general: Disability insurance
  • general: Paid time off
  • general: Paid holidays
  • general: Retirement plan
  • general: Employee stock purchase plan
  • general: Relocation assistance (if applicable)
  • general: Wellness programs
  • general: Employee assistance program

Target Your Resume for "Senior Director, Customer Careers at Coca-Cola - Singapore | Apply Now!" , Coca-Cola

Get personalized recommendations to optimize your resume specifically for Senior Director, Customer Careers at Coca-Cola - Singapore | Apply Now!. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Senior Director, Customer Careers at Coca-Cola - Singapore | Apply Now!" , Coca-Cola

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

CustomerDirectorASEANSouth PacificSingaporeBeverageFMCGLeadershipCustomer StrategyKey Account ManagementCoca-ColaCommercialRevenue GrowthBottlingFoodserviceStrategic PlanningBusiness DevelopmentCustomer AcquisitionMarket AnalysisChannel ManagementRGMCategory ManagementShopper MarketingValue PropositionPartnership DevelopmentNegotiationFinancial AcumenConsumer InsightsBeverage IndustryBeverageFMCGSalesMarketingOperations

Answer 10 quick questions to check your fit for Senior Director, Customer Careers at Coca-Cola - Singapore | Apply Now! @ Coca-Cola.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.