Coca-Cola is seeking a highly experienced and strategic Senior Director of Marketing for the Stills category within its ASEAN & South Pacific Operating Unit (ASP OU). This pivotal role, based in Singapore, offers a unique opportunity to lead the marketing efforts for iconic brands like Fuze, Powerade, and Minute Maid across a dynamic and diverse region. The Senior Director will be responsible for crafting and executing marketing strategies that drive sustainable growth, leveraging consumer insights, and fostering innovation. This is an exciting chance to shape the future of the Stills category at one of the world's most recognized and respected companies.

Role Overview

As the Senior Director of Marketing for Stills in the ASP OU, you will be a key leader in the organization, reporting directly to the Vice President of Marketing. Your primary responsibility will be to develop and implement marketing strategies that accelerate the performance of global Stills brands and drive overall category growth. This will involve a deep understanding of consumer needs and occasions, a keen eye for innovation, and the ability to collaborate effectively with cross-functional teams and external partners. You will lead a team of marketing professionals, providing guidance, mentorship, and development opportunities. The role requires a strategic thinker with a proven track record of success in brand management, marketing strategy, and P&L management.

A Day in the Life

A typical day for the Senior Director of Marketing might involve:

• Leading a strategy session with the marketing team to review performance metrics and identify opportunities for improvement.
• Meeting with the Global Stills team to align on long-range plans and OU-wide programs.
• Reviewing consumer insights data to inform marketing strategies and innovation plans.
• Collaborating with the Sales team to ensure alignment on go-to-market strategies and execution.
• Presenting marketing plans to key stakeholders, including bottlers and distributors.
• Managing the marketing budget and ensuring efficient allocation of resources.
• Providing coaching and mentorship to team members to support their professional development.
• Analyzing market trends and competitive activity to identify potential threats and opportunities.
• Working with agencies to develop creative assets and marketing campaigns.
• Participating in industry events and conferences to stay abreast of the latest trends and best practices.

Why Singapore?

Singapore is a vibrant and dynamic city-state that serves as a major hub for business and innovation in the ASEAN region. Its strategic location, world-class infrastructure, and pro-business environment make it an ideal location for Coca-Cola's ASP OU headquarters. Living and working in Singapore offers a unique opportunity to experience a diverse culture, enjoy a high quality of life, and advance your career in a global setting. The city boasts excellent schools, healthcare facilities, and transportation systems, making it an attractive destination for professionals and families alike.

Career Path

The Senior Director of Marketing role offers a clear path for career advancement within Coca-Cola. Successful candidates may have the opportunity to move into more senior leadership positions within the marketing organization, such as Vice President of Marketing or General Manager. Coca-Cola is committed to developing its employees and provides ample opportunities for professional growth and development. The company offers a wide range of training programs, mentorship opportunities, and global assignments to help employees reach their full potential.

Salary & Benefits

Coca-Cola offers a competitive salary and benefits package that is designed to attract and retain top talent. The salary range for the Senior Director of Marketing role is competitive within the industry and commensurate with experience and qualifications. In addition to a competitive salary, Coca-Cola offers a comprehensive benefits package that includes:

• Comprehensive health insurance coverage (medical, dental, vision)
• Performance-based bonus program
• Generous paid time off (vacation, holidays, sick leave)
• Retirement savings plan with company match
• Employee stock purchase plan
• Life insurance and disability coverage
• Flexible spending accounts (FSA)
• Employee assistance program (EAP)
• Tuition reimbursement program
• Wellness programs and resources
• Product discounts and other employee perks

Coca-Cola Culture

Coca-Cola is known for its strong and vibrant company culture that values innovation, collaboration, and diversity. The company is committed to creating a workplace where employees feel valued, respected, and empowered to contribute their best work. Coca-Cola fosters a culture of continuous learning and development, providing employees with ample opportunities to grow and advance their careers. The company is also deeply committed to social responsibility and sustainability, striving to make a positive impact on the communities in which it operates.

How to Apply

If you are a highly motivated and experienced marketing professional with a passion for the beverage industry, we encourage you to apply for the Senior Director of Marketing position at Coca-Cola. To apply, please submit your resume and cover letter through the Coca-Cola Careers website. Be sure to highlight your relevant experience, skills, and qualifications, and explain why you are a good fit for the role. We look forward to hearing from you!

Frequently Asked Questions (FAQ)

1. What is the location of this position?

   This position is located in Singapore.

2. What are the key responsibilities of this role?

   The key responsibilities include developing and executing marketing strategies for the Stills category, accelerating the performance of global brands, and leading a team of marketing professionals.

3. What qualifications are required for this position?

   A Bachelor's degree in Marketing or a related field is required, along with 15+ years of progressive marketing experience and a proven track record of success.

4. What is the salary range for this role?

   The salary range for this role is competitive and commensurate with experience. Please refer to the compensation and benefits section for more details.

5. What benefits does Coca-Cola offer?

   Coca-Cola offers a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

6. What is the company culture like at Coca-Cola?

   Coca-Cola has a strong and vibrant company culture that values innovation, collaboration, and diversity.

7. What opportunities for career advancement are available?

   Coca-Cola is committed to developing its employees and provides ample opportunities for career advancement.

8. How do I apply for this position?

   To apply, please submit your resume and cover letter through the Coca-Cola Careers website.

9. What is the travel requirement for this role?

   The travel requirement for this role is 0-25%.

10. Does Coca-Cola provide relocation assistance?

    Yes, relocation assistance may be provided for this role.