Senior Director, Sparkling Flavors - Philippines

Role Overview

The Senior Director, Sparkling Flavors for the Philippines is a critical leadership role within Coca-Cola's ASEAN & South Pacific (ASP) Operating Unit (OU). This role is responsible for driving brand growth, creative innovation, and strategic planning for the sparkling flavors category, specifically focusing on Sprite, Fanta, and Schweppes. Reporting to the Marketing Lead for the Philippines, the Senior Director will play a pivotal role in shaping the future of these iconic brands within the local market.

This position demands a strategic thinker with a deep understanding of the Philippine consumer market, as well as strong leadership skills to manage and develop a high-performing team. The Senior Director will collaborate closely with global and regional teams to ensure alignment with overall brand strategies while also tailoring plans to meet the unique needs and preferences of the local consumer.

A Day in the Life

A typical day for the Senior Director, Sparkling Flavors might include:

• Analyzing market data and consumer insights to identify growth opportunities for Sprite, Fanta, and Schweppes.
• Leading brainstorming sessions with the marketing team to develop innovative campaign ideas.
• Meeting with agency partners to review creative executions and provide feedback.
• Presenting brand strategies and marketing plans to senior leadership.
• Collaborating with the sales team to ensure alignment on execution plans.
• Reviewing budget performance and making adjustments as needed.
• Coaching and mentoring team members to enhance their skills and capabilities.
• Attending industry events and conferences to stay abreast of the latest trends and best practices.
• Monitoring competitor activity and developing strategies to maintain a competitive edge.
• Working with the supply chain team to ensure product availability and quality.

Why Taguig City, Philippines?

Taguig City is a dynamic and rapidly growing business hub in the Philippines. It is home to many multinational corporations, including Coca-Cola, and offers a vibrant and diverse culture. The city boasts excellent infrastructure, modern amenities, and a highly skilled workforce, making it an ideal location for professionals seeking career growth and a high quality of life.

Working in Taguig City provides access to a thriving business community, opportunities for networking and collaboration, and a chance to experience the rich culture and hospitality of the Philippines.

Career Path

The Senior Director, Sparkling Flavors role offers a clear path for career advancement within Coca-Cola. Successful performance in this role can lead to opportunities such as:

• Marketing Director: Overseeing all marketing activities for a larger portfolio of brands.
• General Manager: Leading a business unit or region within Coca-Cola.
• Vice President of Marketing: Leading the overall marketing strategy for a country or region.
• Global Marketing Role: Taking on a leadership position at Coca-Cola's global headquarters.

Coca-Cola is committed to providing its employees with opportunities for growth and development, and offers a variety of training programs and mentorship opportunities to help employees reach their full potential.

Salary & Benefits

The estimated salary range for the Senior Director, Sparkling Flavors role in Taguig City, Philippines is $150,000 - $250,000 USD per year. This range is based on industry standards and takes into account the experience and qualifications required for the position. Actual salary may vary depending on individual skills and experience.

In addition to a competitive salary, Coca-Cola offers a comprehensive benefits package, including:

• Comprehensive health insurance coverage, including medical, dental, and vision.
• Performance-based bonus program.
• Paid time off, including vacation, holidays, and sick leave.
• Retirement savings plan with company matching contributions.
• Employee stock purchase plan.
• Life insurance and disability benefits.
• Tuition reimbursement program for continuing education.
• Employee assistance program (EAP) for confidential counseling and support.
• Wellness programs and resources to promote employee health and well-being.
• Employee discounts on Coca-Cola products and services.
• Relocation assistance for eligible candidates.

Coca-Cola Culture

Coca-Cola is a global company with a rich history and a strong commitment to its values. The company's culture is built on principles such as:

• Passion: A deep love for our brands and our business.
• Leadership: The courage to shape a better future.
• Collaboration: Leveraging collective genius.
• Integrity: Being real.
• Accountability: If it is to be, it's up to me.
• Diversity: As inclusive as our brands.
• Quality: What we do, we do well.

Coca-Cola is committed to creating a diverse and inclusive work environment where all employees feel valued and respected. The company is also committed to sustainability and social responsibility, and actively supports communities around the world.

How to Apply

Interested candidates are encouraged to apply online through the Coca-Cola Careers website. The application process typically involves submitting a resume and cover letter, completing an online assessment, and participating in interviews with hiring managers.

Please ensure that your resume highlights your relevant experience and qualifications, and that your cover letter clearly articulates your interest in the Senior Director, Sparkling Flavors role and your fit with Coca-Cola's culture.

Frequently Asked Questions (FAQ)

1. What are the key responsibilities of the Senior Director, Sparkling Flavors?

   The Senior Director is responsible for developing and implementing brand growth strategies, leading creative innovation, and managing the marketing budget for the sparkling flavors category in the Philippines.

2. What qualifications are required for this role?

   A Bachelor's degree in Marketing or a related field, 10+ years of brand marketing experience, strong leadership skills, and a deep understanding of the Philippine consumer market are required.

3. What is the salary range for this position?

   The estimated salary range is $150,000 - $250,000 USD per year, depending on experience and qualifications.

4. What benefits does Coca-Cola offer?

   Coca-Cola offers a comprehensive benefits package, including health insurance, retirement savings plan, paid time off, and employee discounts.

5. What is the company culture like at Coca-Cola?

   Coca-Cola has a strong culture built on values such as passion, leadership, collaboration, integrity, and diversity.

6. What are the opportunities for career advancement at Coca-Cola?

   Successful performance in this role can lead to opportunities such as Marketing Director, General Manager, or Vice President of Marketing.

7. What is it like to work in Taguig City, Philippines?

   Taguig City is a dynamic business hub with excellent infrastructure, modern amenities, and a skilled workforce.

8. How does Coca-Cola support employee development?

   Coca-Cola offers a variety of training programs and mentorship opportunities to help employees reach their full potential.

9. What is Coca-Cola's commitment to sustainability?

   Coca-Cola is committed to sustainability and social responsibility, and actively supports communities around the world.

10. How can I apply for this position?

    Interested candidates can apply online through the Coca-Cola Careers website.