Senior Manager, Commercial Execution Value-to-Market (VTM) - Thailand

Role Overview

The Senior Manager, Commercial Execution Value-to-Market (VTM) is a critical leadership role within Coca-Cola's Thailand operations. This individual contributor is responsible for developing and executing value-to-market and commercial excellence strategies across Thailand's bottling system partners. The primary goal is to drive topline growth, expand system margins, and enhance the execution capability of both existing and new product portfolios. This involves optimizing Route-to-Market (RTM) models, segmenting customers and outlets, expanding distribution width and depth, and capitalizing on chilled expansion opportunities through company-owned and dealer-owned equipment.

Day in the Life

A typical day for the Senior Manager, Commercial Execution VTM will involve a mix of strategic planning, analytical review, collaboration with internal and external stakeholders, and on-the-ground execution support. The day might start with analyzing market performance data to identify key trends and opportunities. This could be followed by a meeting with bottling partners to discuss progress on existing commercial programs and plan for future initiatives. The Senior Manager would also spend time reviewing and refining RTM models, working with the frontline teams to improve execution in the field, and ensuring alignment across various departments. They will be responsible for tracking KPIs and performance metrics, identifying areas for improvement, and developing action plans to address any gaps.

Why Bangkok, Thailand?

Bangkok is a strategic location for Coca-Cola's operations in Southeast Asia. As the capital of Thailand, Bangkok is a major economic and cultural hub with a large and diverse consumer base. The city offers access to a skilled workforce, a well-developed infrastructure, and a dynamic business environment. Being based in Bangkok allows the Senior Manager, Commercial Execution VTM to be close to key bottling partners and other stakeholders, facilitating effective collaboration and execution. The city's vibrant culture and diverse culinary scene also provide a stimulating environment for personal and professional growth.

Career Path

The Senior Manager, Commercial Execution VTM role offers significant opportunities for career advancement within Coca-Cola. Successful performance in this role can lead to promotions to higher-level management positions within the commercial or franchise leadership functions. Potential career paths include Director of Commercial Strategy, Vice President of Franchise Operations, or General Manager of a bottling operation. The experience gained in this role can also be valuable for roles in other geographic regions or functional areas within the Coca-Cola system.

Salary & Benefits

The estimated salary range for the Senior Manager, Commercial Execution VTM role in Bangkok, Thailand is $120,000 to $180,000 USD per year. (NOTE: Actual salary may vary based on experience, qualifications, and company policy). In addition to a competitive salary, Coca-Cola offers a comprehensive benefits package, including health insurance, paid time off, retirement savings plan, employee stock purchase program, and professional development opportunities. The company also provides relocation assistance, if applicable.

Coca-Cola Culture

Coca-Cola is known for its strong corporate culture, which emphasizes innovation, collaboration, and a commitment to excellence. The company values diversity and inclusion, and strives to create a work environment where all employees feel valued and respected. Coca-Cola also places a strong emphasis on sustainability and corporate social responsibility, with initiatives focused on water conservation, packaging recycling, and community development. Employees are encouraged to participate in volunteer activities and contribute to the company's broader social mission.

How to Apply

Interested candidates can apply for the Senior Manager, Commercial Execution VTM role through the Coca-Cola careers website. The application process typically involves submitting a resume and cover letter, completing an online application form, and participating in one or more interviews. The interviews may be conducted in person or virtually, and may involve both behavioral and technical questions. Candidates may also be asked to complete a case study or presentation to demonstrate their analytical and problem-solving skills.

FAQ

1. What are the key responsibilities of the Senior Manager, Commercial Execution VTM? The key responsibilities include developing and executing VTM and commercial excellence strategies, optimizing RTM models, segmenting customers and outlets, expanding distribution, and building system capability.
2. What qualifications are required for this role? The qualifications include 6+ years of experience in commercial strategy, RTM, and channel development, strong analytical and communication skills, and experience working with bottling partners.
3. What is the salary range for this position? The estimated salary range is $120,000 to $180,000 USD per year.
4. What benefits does Coca-Cola offer? Coca-Cola offers a comprehensive benefits package, including health insurance, paid time off, retirement savings plan, and employee stock purchase program.
5. What is the work environment like at Coca-Cola? Coca-Cola has a dynamic and inclusive work environment that emphasizes innovation, collaboration, and a commitment to excellence.
6. What opportunities are there for career advancement? Successful performance in this role can lead to promotions to higher-level management positions within the commercial or franchise leadership functions.
7. How does Coca-Cola support professional development? Coca-Cola provides professional development opportunities through training programs, conferences, and tuition reimbursement.
8. What is Coca-Cola's commitment to sustainability? Coca-Cola is committed to sustainability through initiatives focused on water conservation, packaging recycling, and community development.
9. What is the application process like? The application process involves submitting a resume and cover letter, completing an online application form, and participating in one or more interviews.
10. What is the significance of VTM? Value-to-Market (VTM) is a business strategy that emphasizes creating superior value for both the company and its customers. In the context of Coca-Cola, VTM focuses on optimizing pricing, packaging, and channel strategies to maximize profitability and market share. By understanding customer needs and preferences, Coca-Cola can tailor its offerings to provide the best possible value, leading to increased sales, customer loyalty, and overall business success.