Senior Manager, Consumer & Shopper Insights & Portfolio Management - Indonesia

Are you a passionate insights professional ready to drive growth for one of the world's most iconic brands? Coca-Cola is seeking a dynamic and experienced Senior Manager to lead our Consumer & Shopper Insights and Portfolio Management efforts in Indonesia. This is a pivotal role within our ASEAN & South Pacific (ASP) Operating Unit (OU), where you'll be at the forefront of translating consumer intelligence into actionable strategies that shape our portfolio, category approaches, integrated marketing experiences (IMX), and overall commercial decisions.

In this role, you'll be the insights growth engine for the Indonesian market. You'll leverage your deep understanding of consumer and shopper behavior, combined with human sciences, data analytics, and advanced modeling techniques, to unlock new opportunities and drive sustainable growth. Your ability to translate complex data into clear, concise, and impactful recommendations will be critical to your success.

A Day in the Life

Imagine starting your day by analyzing the latest consumer trends in Indonesia, identifying emerging needs and preferences that could impact our brand portfolio. You collaborate with the marketing team to brainstorm new product concepts and refine existing offerings based on your insights.

Next, you dive into shopper data to understand how consumers are making decisions in-store and online. You identify key touchpoints and opportunities to improve the path-to-purchase, working with the commercial team to optimize merchandising and promotional strategies.

In the afternoon, you lead a workshop with cross-functional stakeholders to share your latest insights and facilitate a discussion on how to translate them into actionable plans. You present compelling data visualizations and storytelling to bring your insights to life and inspire action.

Finally, you wrap up your day by reviewing the performance of recent marketing campaigns, identifying areas for improvement and making recommendations for future initiatives. You ensure that all decisions are grounded in data and insights, driving a culture of continuous learning and improvement.

Why Jakarta, Indonesia?

Jakarta is the vibrant capital city of Indonesia, a dynamic and rapidly growing market with a large and diverse consumer base. This role offers the unique opportunity to work in a fast-paced environment where you can make a significant impact on the success of Coca-Cola in one of the most important markets in the ASP region. Jakarta is a hub of innovation and creativity, offering a rich cultural experience and a thriving business community.

Career Path

This Senior Manager role provides a strong foundation for career advancement within Coca-Cola. You could potentially move into a Director-level position, leading a larger team and having a broader scope of responsibility. Alternatively, you could transition into a strategic marketing role, leveraging your insights expertise to shape the overall brand strategy. Coca-Cola is committed to providing employees with opportunities for growth and development, and this role offers a clear path for career progression.

Salary & Benefits

The salary range for this position is competitive and commensurate with experience. In addition to a competitive salary, Coca-Cola offers a comprehensive benefits package, including health insurance, retirement savings plan, paid time off, and employee stock purchase plan. We also provide opportunities for professional development and training, as well as a supportive and inclusive work environment.

Coca-Cola Culture

Coca-Cola is a company with a rich history and a strong culture of innovation, collaboration, and customer focus. We are committed to creating a workplace where employees feel valued, respected, and empowered to make a difference. We believe in fostering a diverse and inclusive environment where everyone can thrive. Our values include:

• Leadership: We are courageous in shaping a better future.
• Collaboration: We leverage collective genius.
• Integrity: We are real.
• Accountability: If it is to be, it's up to me.
• Passion: Committed in heart and mind.
• Diversity: As inclusive as our brands.
• Quality: What we do, we do well.

How to Apply

If you are a highly motivated and experienced insights professional with a passion for driving growth, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter through the Coca-Cola careers website.

Frequently Asked Questions (FAQ)

1. What are the key responsibilities of this role? The key responsibilities include leading consumer and shopper insights initiatives, translating insights into actionable strategies, and driving growth for the Indonesian market.
2. What qualifications are required for this role? A Bachelor's degree in Marketing, Business, or a related field is required, and a Master's degree is preferred. 10+ years of experience in consumer and shopper insights, market research, or a related field is also required.
3. What skills are essential for success in this role? Essential skills include strong analytical and problem-solving skills, excellent communication and presentation skills, and the ability to work effectively in a matrix organization.
4. What is the career path for this role? This role provides a strong foundation for career advancement within Coca-Cola. You could potentially move into a Director-level position or transition into a strategic marketing role.
5. What is the salary range for this position? The salary range is competitive and commensurate with experience.
6. What benefits does Coca-Cola offer? Coca-Cola offers a comprehensive benefits package, including health insurance, retirement savings plan, paid time off, and employee stock purchase plan.
7. What is the company culture like at Coca-Cola? Coca-Cola is a company with a rich history and a strong culture of innovation, collaboration, and customer focus.
8. How can I apply for this role? Please submit your resume and cover letter through the Coca-Cola careers website.
9. What is the travel requirement for this role? The travel requirement is 0-25%.
10. Is relocation assistance provided for this role? Yes, relocation assistance is provided for eligible candidates.