Senior Manager, Fanta - Indonesia: Ignite Growth in a Vibrant Market

Coca-Cola is seeking a dynamic and experienced Senior Manager to lead the Fanta brand in Indonesia, a key market within the ASP OU. This role offers the opportunity to shape the future of a beloved beverage brand, driving growth through innovative marketing strategies and impactful campaigns. Based in Jakarta, you'll be at the heart of the action, collaborating with cross-functional teams and our bottling partner to connect with consumers and build brand loyalty.

Role Overview

As the Senior Manager for Fanta in Indonesia, you will be responsible for the end-to-end planning and execution of all marketing initiatives for the brand. This includes adapting global strategies to the local market, developing integrated marketing campaigns, managing the marketing budget, and tracking ROI. You will be a key player in driving business results by connecting consumer insights with campaign excellence and continuous learning.

A Day in the Life

Your day might include:

• Analyzing market trends and consumer data to identify opportunities for growth.
• Developing and presenting marketing plans to senior management and cross-functional teams.
• Collaborating with creative agencies to develop engaging and effective advertising campaigns.
• Managing the marketing budget and tracking ROI of marketing initiatives.
• Working with the sales team to ensure effective execution of marketing programs in the trade.
• Monitoring and analyzing competitor activity and identifying opportunities to differentiate Fanta.
• Leading innovation projects, from ideation to launch.
• Building relationships with key stakeholders, including media partners and influencers.
• Staying up-to-date on the latest marketing trends and technologies.
• Travelling within Indonesia to visit key markets and meet with customers.

Why Jakarta, Indonesia?

Jakarta, the capital of Indonesia, is a vibrant and dynamic metropolis with a rapidly growing consumer market. It's a hub of innovation and creativity, offering a unique opportunity to connect with a diverse and engaged audience. Working in Jakarta provides access to a wealth of cultural experiences, culinary delights, and professional networks. Indonesia is a key growth market for Coca-Cola, making this role a strategic opportunity to make a significant impact on the company's success.

Career Path

This Senior Manager role is a stepping stone to further career advancement within Coca-Cola. Successful candidates may have opportunities to move into roles with broader responsibilities, such as Director of Marketing, or to take on leadership positions in other geographies or functions within the company. Coca-Cola is committed to developing its employees and providing opportunities for growth and advancement.

Salary and Benefits

The salary range for this position is estimated to be $120,000 - $250,000 USD per year, commensurate with experience. Coca-Cola offers a comprehensive benefits package, including health insurance, retirement savings plan, paid time off, and employee assistance programs. Specific details will be discussed during the interview process.

Coca-Cola Culture

Coca-Cola is a global company with a rich history and a strong commitment to its values. The company fosters a culture of innovation, collaboration, and inclusivity. Employees are encouraged to take risks, challenge the status quo, and contribute to the company's success. Coca-Cola is also committed to sustainability and social responsibility, striving to make a positive impact on the communities in which it operates.

How to Apply

Interested candidates are encouraged to apply online through the Coca-Cola careers website. Please submit your resume and a cover letter highlighting your relevant experience and qualifications.

Frequently Asked Questions (FAQ)

1. What are the key responsibilities of the Senior Manager, Fanta role? The Senior Manager is responsible for the end-to-end planning and execution of marketing initiatives for the Fanta brand in Indonesia, including adapting global strategies, developing integrated marketing campaigns, managing the budget, and tracking ROI.
2. What qualifications are required for this role? A Bachelor's degree in Marketing or a related field is required, and a Master's degree is preferred. Candidates should have 8+ years of experience in brand management or marketing within the FMCG industry.
3. What is the salary range for this position? The estimated salary range is $120,000 - $250,000 USD per year, commensurate with experience.
4. What benefits does Coca-Cola offer? Coca-Cola offers a comprehensive benefits package, including health insurance, retirement savings plan, paid time off, and employee assistance programs.
5. What is the company culture like at Coca-Cola? Coca-Cola fosters a culture of innovation, collaboration, and inclusivity.
6. What opportunities are there for career advancement? Successful candidates may have opportunities to move into roles with broader responsibilities or to take on leadership positions in other geographies or functions.
7. How do I apply for this position? Interested candidates should apply online through the Coca-Cola careers website.
8. What is the work environment like in Jakarta? Jakarta is a vibrant and dynamic city with a rapidly growing consumer market.
9. What is the travel requirement for this role? The job posting indicates a travel requirement of 0% - 25%.
10. Is relocation assistance provided? Yes, relocation assistance is provided for this role.