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Senior Manager, Hydration & Powerade Careers at Coca-Cola - Taguig City, Philippines | Apply Now!

Coca-Cola

Senior Manager, Hydration & Powerade Careers at Coca-Cola - Taguig City, Philippines | Apply Now!

full-timePosted: Feb 13, 2026

Job Description

Senior Manager, Hydration & Powerade - Philippines: Role Overview

The Senior Manager, Hydration & Powerade for the Philippines is a critical role within Coca-Cola's marketing organization. This position is responsible for the end-to-end planning and execution of marketing initiatives for the Hydration (e.g., Wilkins) and Powerade brands in the Philippines. The Senior Manager will operationalize global and category strategies, adapting them into actionable local campaigns and innovations. This role requires a strong understanding of the Philippine market, consumer behavior, and the competitive landscape.

A Day in the Life of a Senior Manager, Hydration & Powerade

A typical day for the Senior Manager involves a blend of strategic planning, campaign execution, and performance analysis. You might start the day by reviewing sales data and market trends to identify opportunities for growth. Then, you could be meeting with the marketing team to discuss the progress of ongoing campaigns and brainstorm new ideas. A significant portion of the day will be spent collaborating with cross-functional teams, including sales, supply chain, and finance, to ensure alignment and efficient execution of marketing plans. You'll also work closely with external agencies, such as advertising and media agencies, to develop and implement marketing campaigns. Analyzing campaign performance, preparing reports, and presenting findings to senior management are also essential parts of the role. Monitoring competitor activities, consumer insights, and managing the brand budget will also be vital parts of your job.

Why Taguig City, Philippines?

Taguig City is a thriving urban center in the Philippines and a key business hub. It's home to numerous multinational corporations, including Coca-Cola, making it an ideal location for this role. Working in Taguig City offers exposure to a dynamic business environment, access to a diverse talent pool, and opportunities for professional growth. The city boasts modern infrastructure, excellent amenities, and a vibrant lifestyle, making it an attractive place to live and work. Taguig City's strategic location also facilitates easy access to other parts of the Philippines and Southeast Asia.

Career Path at Coca-Cola

Coca-Cola offers a clear and well-defined career path for ambitious and high-performing individuals. A successful Senior Manager, Hydration & Powerade can advance to roles with greater responsibility and scope, such as Marketing Director, Category Director, or even General Manager. Coca-Cola's global presence also provides opportunities for international assignments and cross-functional rotations, allowing employees to broaden their skills and experience. The company is committed to investing in its employees' development through training programs, mentorship opportunities, and leadership development initiatives.

Competitive Salary & Comprehensive Benefits

Coca-Cola offers a highly competitive salary and benefits package commensurate with experience and qualifications. The salary range for a Senior Manager, Hydration & Powerade in the Philippines is estimated to be between $80,000 and $150,000 USD annually, depending on experience, skills, and performance. In addition to a competitive base salary, employees receive performance-based bonuses, comprehensive health insurance coverage (medical, dental, vision), life insurance and disability benefits, paid time off, retirement savings plans with company match, and employee stock purchase programs. Other benefits include professional development opportunities, employee assistance programs, product discounts, relocation assistance (if applicable), and wellness programs.

The Coca-Cola Culture: Innovation, Collaboration, and Inclusion

Coca-Cola fosters a culture of innovation, collaboration, and inclusion. The company values diversity and encourages employees to bring their authentic selves to work. Coca-Cola is committed to creating a work environment where everyone feels valued, respected, and empowered to contribute their best. The company promotes a culture of continuous learning and development, providing employees with opportunities to expand their skills and advance their careers. Coca-Cola is also deeply committed to sustainability and social responsibility, striving to make a positive impact on the communities in which it operates.

Ready to Make a Difference? Apply Today!

If you are a highly motivated and results-oriented marketing professional with a passion for the beverage industry, we encourage you to apply for the Senior Manager, Hydration & Powerade position at Coca-Cola. To apply, please submit your resume and cover letter through the Coca-Cola careers website. Be sure to highlight your relevant experience, skills, and accomplishments. We look forward to receiving your application!

Frequently Asked Questions (FAQ)

What is the key responsibility of the Senior Manager, Hydration & Powerade?
The Senior Manager is responsible for the end-to-end planning and execution of marketing initiatives for the Hydration and Powerade brands in the Philippines.
What qualifications are required for this role?
A Bachelor's degree in Marketing or a related field is required, with 8-10 years of experience in brand management. An MBA is preferred.
What skills are essential for success in this role?
Essential skills include brand management, marketing strategy, campaign execution, consumer insights, digital marketing, and strong communication skills.
What is the salary range for this position?
The estimated salary range is between $80,000 and $150,000 USD annually, depending on experience and qualifications.
What benefits does Coca-Cola offer?
Coca-Cola offers a comprehensive benefits package, including health insurance, retirement savings plans, paid time off, and employee stock purchase programs.
What is the work environment like at Coca-Cola?
Coca-Cola fosters a culture of innovation, collaboration, and inclusion, valuing diversity and promoting continuous learning.
What opportunities are there for career advancement?
Coca-Cola offers clear career paths and opportunities for international assignments and cross-functional rotations.
Where is the position located?
The position is located in Taguig City, Philippines.
How do I apply for this position?
You can apply by submitting your resume and cover letter through the Coca-Cola careers website.
Does Coca-Cola offer relocation assistance?
Yes, relocation assistance may be available for qualified candidates.

Locations

  • Taguig City, N/A, Philippines

Salary

Estimated Salary Rangemedium confidence

88,000 - 165,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Brand Managementintermediate
  • Marketing Strategyintermediate
  • Campaign Executionintermediate
  • Consumer Insightsintermediate
  • Shopper Insightsintermediate
  • Digital Marketingintermediate
  • Integrated Marketing (IMX)intermediate
  • Trade Marketingintermediate
  • Channel Marketingintermediate
  • Competitive Analysisintermediate
  • Market Researchintermediate
  • Innovation Managementintermediate
  • Budget Managementintermediate
  • Stakeholder Managementintermediate
  • Cross-Functional Collaborationintermediate
  • Performance Trackingintermediate
  • ROI Analysisintermediate
  • Strategic Planningintermediate
  • Negotiation Skillsintermediate
  • Presentation Skillsintermediate

Required Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred. (experience)
  • Minimum of 8-10 years of experience in brand management, preferably within the beverage or FMCG industry. (experience)
  • Proven track record of successfully developing and executing marketing campaigns that drive business results. (experience)
  • Strong understanding of consumer behavior and market dynamics in the Philippines. (experience)
  • Experience working with cross-functional teams and managing external agencies. (experience)
  • Excellent communication, interpersonal, and presentation skills. (experience)
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). (experience)
  • Demonstrated ability to analyze data and draw meaningful insights. (experience)
  • Experience in managing budgets and tracking ROI. (experience)
  • Familiarity with digital marketing platforms and techniques. (experience)
  • Ability to adapt to a fast-paced environment and manage multiple projects simultaneously. (experience)
  • Strong leadership skills with the ability to influence and motivate others. (experience)

Responsibilities

  • Develop and execute annual and quarterly marketing plans for the Hydration & Powerade portfolio in the Philippines.
  • Adapt global and regional brand strategies to the local market, ensuring relevance and impact.
  • Lead the development and implementation of integrated marketing campaigns, including digital, shopper/trade, and channel activities.
  • Conduct market research and competitive analysis to identify opportunities for growth.
  • Manage the brand budget and track ROI of marketing initiatives.
  • Collaborate with cross-functional teams, including sales, supply chain, and finance, to ensure alignment and execution.
  • Work closely with the bottler to implement marketing programs and drive sales growth.
  • Monitor and analyze campaign performance, providing regular reports and recommendations for improvement.
  • Identify and evaluate new innovation opportunities for the Hydration & Powerade portfolio.
  • Manage relationships with external agencies, including advertising, media, and public relations.
  • Ensure all marketing activities comply with company policies and legal regulations.
  • Stay up-to-date on industry trends and best practices in brand management.

Benefits

  • general: Competitive salary and performance-based bonus.
  • general: Comprehensive health insurance coverage (medical, dental, vision).
  • general: Life insurance and disability benefits.
  • general: Paid time off, including vacation, holidays, and personal days.
  • general: Retirement savings plan with company match.
  • general: Employee stock purchase program.
  • general: Professional development opportunities and training programs.
  • general: Employee assistance program (EAP).
  • general: Product discounts and other employee perks.
  • general: Relocation assistance (if applicable).
  • general: Opportunities for career advancement within a global organization.
  • general: Dynamic and collaborative work environment.
  • general: Wellness programs and initiatives.
  • general: Transportation allowance.

Target Your Resume for "Senior Manager, Hydration & Powerade Careers at Coca-Cola - Taguig City, Philippines | Apply Now!" , Coca-Cola

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Tags & Categories

MarketingBrand ManagementPhilippinesTaguig CityBeverage IndustryCoca-Cola careersSenior ManagerHydrationPoweradebrand managementmarketing strategycampaign executionconsumer insightsdigital marketingintegrated marketingtrade marketingchannel marketingmarket researchcompetitive analysisbeverage industryFMCGmarketing jobs PhilippinesCoca-Cola Philippinesbrand manager jobsmarketing manager jobssenior marketing managerhydration drinkssports drinkscareer opportunitiesCoca-Cola benefitsCoca-Cola culturemarketing careersBeverageFMCGSalesMarketingOperations

Answer 10 quick questions to check your fit for Senior Manager, Hydration & Powerade Careers at Coca-Cola - Taguig City, Philippines | Apply Now! @ Coca-Cola.

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Senior Manager, Hydration & Powerade Careers at Coca-Cola - Taguig City, Philippines | Apply Now!

Coca-Cola

Senior Manager, Hydration & Powerade Careers at Coca-Cola - Taguig City, Philippines | Apply Now!

full-timePosted: Feb 13, 2026

Job Description

Senior Manager, Hydration & Powerade - Philippines: Role Overview

The Senior Manager, Hydration & Powerade for the Philippines is a critical role within Coca-Cola's marketing organization. This position is responsible for the end-to-end planning and execution of marketing initiatives for the Hydration (e.g., Wilkins) and Powerade brands in the Philippines. The Senior Manager will operationalize global and category strategies, adapting them into actionable local campaigns and innovations. This role requires a strong understanding of the Philippine market, consumer behavior, and the competitive landscape.

A Day in the Life of a Senior Manager, Hydration & Powerade

A typical day for the Senior Manager involves a blend of strategic planning, campaign execution, and performance analysis. You might start the day by reviewing sales data and market trends to identify opportunities for growth. Then, you could be meeting with the marketing team to discuss the progress of ongoing campaigns and brainstorm new ideas. A significant portion of the day will be spent collaborating with cross-functional teams, including sales, supply chain, and finance, to ensure alignment and efficient execution of marketing plans. You'll also work closely with external agencies, such as advertising and media agencies, to develop and implement marketing campaigns. Analyzing campaign performance, preparing reports, and presenting findings to senior management are also essential parts of the role. Monitoring competitor activities, consumer insights, and managing the brand budget will also be vital parts of your job.

Why Taguig City, Philippines?

Taguig City is a thriving urban center in the Philippines and a key business hub. It's home to numerous multinational corporations, including Coca-Cola, making it an ideal location for this role. Working in Taguig City offers exposure to a dynamic business environment, access to a diverse talent pool, and opportunities for professional growth. The city boasts modern infrastructure, excellent amenities, and a vibrant lifestyle, making it an attractive place to live and work. Taguig City's strategic location also facilitates easy access to other parts of the Philippines and Southeast Asia.

Career Path at Coca-Cola

Coca-Cola offers a clear and well-defined career path for ambitious and high-performing individuals. A successful Senior Manager, Hydration & Powerade can advance to roles with greater responsibility and scope, such as Marketing Director, Category Director, or even General Manager. Coca-Cola's global presence also provides opportunities for international assignments and cross-functional rotations, allowing employees to broaden their skills and experience. The company is committed to investing in its employees' development through training programs, mentorship opportunities, and leadership development initiatives.

Competitive Salary & Comprehensive Benefits

Coca-Cola offers a highly competitive salary and benefits package commensurate with experience and qualifications. The salary range for a Senior Manager, Hydration & Powerade in the Philippines is estimated to be between $80,000 and $150,000 USD annually, depending on experience, skills, and performance. In addition to a competitive base salary, employees receive performance-based bonuses, comprehensive health insurance coverage (medical, dental, vision), life insurance and disability benefits, paid time off, retirement savings plans with company match, and employee stock purchase programs. Other benefits include professional development opportunities, employee assistance programs, product discounts, relocation assistance (if applicable), and wellness programs.

The Coca-Cola Culture: Innovation, Collaboration, and Inclusion

Coca-Cola fosters a culture of innovation, collaboration, and inclusion. The company values diversity and encourages employees to bring their authentic selves to work. Coca-Cola is committed to creating a work environment where everyone feels valued, respected, and empowered to contribute their best. The company promotes a culture of continuous learning and development, providing employees with opportunities to expand their skills and advance their careers. Coca-Cola is also deeply committed to sustainability and social responsibility, striving to make a positive impact on the communities in which it operates.

Ready to Make a Difference? Apply Today!

If you are a highly motivated and results-oriented marketing professional with a passion for the beverage industry, we encourage you to apply for the Senior Manager, Hydration & Powerade position at Coca-Cola. To apply, please submit your resume and cover letter through the Coca-Cola careers website. Be sure to highlight your relevant experience, skills, and accomplishments. We look forward to receiving your application!

Frequently Asked Questions (FAQ)

What is the key responsibility of the Senior Manager, Hydration & Powerade?
The Senior Manager is responsible for the end-to-end planning and execution of marketing initiatives for the Hydration and Powerade brands in the Philippines.
What qualifications are required for this role?
A Bachelor's degree in Marketing or a related field is required, with 8-10 years of experience in brand management. An MBA is preferred.
What skills are essential for success in this role?
Essential skills include brand management, marketing strategy, campaign execution, consumer insights, digital marketing, and strong communication skills.
What is the salary range for this position?
The estimated salary range is between $80,000 and $150,000 USD annually, depending on experience and qualifications.
What benefits does Coca-Cola offer?
Coca-Cola offers a comprehensive benefits package, including health insurance, retirement savings plans, paid time off, and employee stock purchase programs.
What is the work environment like at Coca-Cola?
Coca-Cola fosters a culture of innovation, collaboration, and inclusion, valuing diversity and promoting continuous learning.
What opportunities are there for career advancement?
Coca-Cola offers clear career paths and opportunities for international assignments and cross-functional rotations.
Where is the position located?
The position is located in Taguig City, Philippines.
How do I apply for this position?
You can apply by submitting your resume and cover letter through the Coca-Cola careers website.
Does Coca-Cola offer relocation assistance?
Yes, relocation assistance may be available for qualified candidates.

Locations

  • Taguig City, N/A, Philippines

Salary

Estimated Salary Rangemedium confidence

88,000 - 165,000 USD / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Brand Managementintermediate
  • Marketing Strategyintermediate
  • Campaign Executionintermediate
  • Consumer Insightsintermediate
  • Shopper Insightsintermediate
  • Digital Marketingintermediate
  • Integrated Marketing (IMX)intermediate
  • Trade Marketingintermediate
  • Channel Marketingintermediate
  • Competitive Analysisintermediate
  • Market Researchintermediate
  • Innovation Managementintermediate
  • Budget Managementintermediate
  • Stakeholder Managementintermediate
  • Cross-Functional Collaborationintermediate
  • Performance Trackingintermediate
  • ROI Analysisintermediate
  • Strategic Planningintermediate
  • Negotiation Skillsintermediate
  • Presentation Skillsintermediate

Required Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred. (experience)
  • Minimum of 8-10 years of experience in brand management, preferably within the beverage or FMCG industry. (experience)
  • Proven track record of successfully developing and executing marketing campaigns that drive business results. (experience)
  • Strong understanding of consumer behavior and market dynamics in the Philippines. (experience)
  • Experience working with cross-functional teams and managing external agencies. (experience)
  • Excellent communication, interpersonal, and presentation skills. (experience)
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). (experience)
  • Demonstrated ability to analyze data and draw meaningful insights. (experience)
  • Experience in managing budgets and tracking ROI. (experience)
  • Familiarity with digital marketing platforms and techniques. (experience)
  • Ability to adapt to a fast-paced environment and manage multiple projects simultaneously. (experience)
  • Strong leadership skills with the ability to influence and motivate others. (experience)

Responsibilities

  • Develop and execute annual and quarterly marketing plans for the Hydration & Powerade portfolio in the Philippines.
  • Adapt global and regional brand strategies to the local market, ensuring relevance and impact.
  • Lead the development and implementation of integrated marketing campaigns, including digital, shopper/trade, and channel activities.
  • Conduct market research and competitive analysis to identify opportunities for growth.
  • Manage the brand budget and track ROI of marketing initiatives.
  • Collaborate with cross-functional teams, including sales, supply chain, and finance, to ensure alignment and execution.
  • Work closely with the bottler to implement marketing programs and drive sales growth.
  • Monitor and analyze campaign performance, providing regular reports and recommendations for improvement.
  • Identify and evaluate new innovation opportunities for the Hydration & Powerade portfolio.
  • Manage relationships with external agencies, including advertising, media, and public relations.
  • Ensure all marketing activities comply with company policies and legal regulations.
  • Stay up-to-date on industry trends and best practices in brand management.

Benefits

  • general: Competitive salary and performance-based bonus.
  • general: Comprehensive health insurance coverage (medical, dental, vision).
  • general: Life insurance and disability benefits.
  • general: Paid time off, including vacation, holidays, and personal days.
  • general: Retirement savings plan with company match.
  • general: Employee stock purchase program.
  • general: Professional development opportunities and training programs.
  • general: Employee assistance program (EAP).
  • general: Product discounts and other employee perks.
  • general: Relocation assistance (if applicable).
  • general: Opportunities for career advancement within a global organization.
  • general: Dynamic and collaborative work environment.
  • general: Wellness programs and initiatives.
  • general: Transportation allowance.

Target Your Resume for "Senior Manager, Hydration & Powerade Careers at Coca-Cola - Taguig City, Philippines | Apply Now!" , Coca-Cola

Get personalized recommendations to optimize your resume specifically for Senior Manager, Hydration & Powerade Careers at Coca-Cola - Taguig City, Philippines | Apply Now!. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Senior Manager, Hydration & Powerade Careers at Coca-Cola - Taguig City, Philippines | Apply Now!" , Coca-Cola

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

MarketingBrand ManagementPhilippinesTaguig CityBeverage IndustryCoca-Cola careersSenior ManagerHydrationPoweradebrand managementmarketing strategycampaign executionconsumer insightsdigital marketingintegrated marketingtrade marketingchannel marketingmarket researchcompetitive analysisbeverage industryFMCGmarketing jobs PhilippinesCoca-Cola Philippinesbrand manager jobsmarketing manager jobssenior marketing managerhydration drinkssports drinkscareer opportunitiesCoca-Cola benefitsCoca-Cola culturemarketing careersBeverageFMCGSalesMarketingOperations

Answer 10 quick questions to check your fit for Senior Manager, Hydration & Powerade Careers at Coca-Cola - Taguig City, Philippines | Apply Now! @ Coca-Cola.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.