Senior Manager, Marketing, BIG Markets - Coca-Cola Myanmar

Role Overview

The Senior Manager, Marketing, BIG Markets role at Coca-Cola Myanmar is a pivotal position responsible for driving the marketing strategy and execution for assigned brands or portfolios within the BIG (Bangladesh, India, and Growth) markets. This role involves adapting global and regional marketing strategies to the local context, leading integrated marketing campaigns, managing budgets, and collaborating with cross-functional teams to achieve business objectives. The Senior Manager will play a key role in understanding consumer insights, analyzing market trends, and driving innovation to ensure Coca-Cola's brands remain relevant and competitive in the Myanmar market.

A Day in the Life

A typical day for the Senior Manager, Marketing, BIG Markets might include:

• Analyzing market data and consumer insights to identify opportunities for growth.
• Developing and refining marketing plans for assigned brands.
• Leading cross-functional teams in the execution of marketing campaigns.
• Managing marketing budgets and tracking ROI.
• Meeting with external agencies to review creative concepts and media plans.
• Presenting marketing plans and performance reports to management.
• Monitoring competitor activity and identifying potential threats.
• Developing and implementing innovation plans for new product launches.
• Collaborating with sales teams to ensure alignment of marketing and sales strategies.
• Reviewing and approving marketing materials to ensure brand consistency.

Why Yangon, Myanmar?

Yangon, Myanmar, is a dynamic and growing market with significant potential for Coca-Cola. As the largest city in Myanmar, Yangon offers a unique blend of traditional culture and modern development. This role provides an opportunity to contribute to the growth of Coca-Cola's brands in a rapidly evolving market and to make a meaningful impact on the local community. Working in Yangon offers a chance to experience a rich cultural heritage, explore vibrant local markets, and enjoy a lower cost of living compared to many other major cities in the region.

Career Path

The Senior Manager, Marketing, BIG Markets role offers a clear path for career advancement within Coca-Cola. Successful performance in this role can lead to opportunities for promotion to positions such as Director of Marketing, Regional Marketing Manager, or Brand Director. Coca-Cola is committed to developing its employees and provides ample opportunities for professional growth and development through training programs, mentorship, and internal mobility.

Salary and Benefits

The salary range for the Senior Manager, Marketing, BIG Markets role in Yangon, Myanmar is estimated to be between $80,000 and $150,000 USD per year, depending on experience and qualifications. In addition to a competitive salary, Coca-Cola offers a comprehensive benefits package that includes:

• Health insurance
• Paid time off
• Retirement savings plan
• Employee stock purchase program
• Life insurance
• Disability insurance
• Tuition reimbursement
• Employee assistance program
• Product discounts

Coca-Cola Culture

Coca-Cola is a global company with a strong commitment to its employees and the communities in which it operates. The company fosters a culture of innovation, collaboration, and inclusivity. Coca-Cola values diversity and strives to create a workplace where everyone feels valued and respected. Employees are encouraged to take initiative, challenge the status quo, and contribute their unique skills and perspectives to the success of the company.

How to Apply

Interested candidates are encouraged to apply online through the Coca-Cola careers website. The application process typically involves submitting a resume and cover letter, completing an online assessment, and participating in interviews with hiring managers and HR representatives.

FAQ

1. What are the key responsibilities of the Senior Manager, Marketing, BIG Markets? The Senior Manager is responsible for developing and executing marketing plans, managing budgets, and leading cross-functional teams to achieve business objectives.
2. What qualifications are required for this role? A bachelor's degree in marketing or a related field, along with 8+ years of progressive marketing experience, is typically required.
3. What is the salary range for this role? The estimated salary range is $80,000 - $150,000 USD per year.
4. What benefits does Coca-Cola offer? Coca-Cola offers a comprehensive benefits package, including health insurance, paid time off, and retirement savings plans.
5. What is the career path for this role? Successful performance can lead to opportunities for promotion to positions such as Director of Marketing or Regional Marketing Manager.
6. What is the company culture like at Coca-Cola? Coca-Cola fosters a culture of innovation, collaboration, and inclusivity.
7. How do I apply for this role? Interested candidates can apply online through the Coca-Cola careers website.
8. What is the work environment like in Yangon, Myanmar? Yangon offers a dynamic and growing market with a unique blend of traditional culture and modern development.
9. Is relocation assistance provided? Yes, relocation assistance may be provided for this role (according to the original listing).
10. What is the travel requirement for this role? The travel requirement is between 0% and 25%.