Key Responsibilities

1. Thought Leadership Strategy & Ownership

• Define and manage the Healthcare BU’s annual thought leadership strategy in collaboration with Healthcare Marketing Head and BUs (Payer, Provider, TriZetto) and Cognizant Corporate Marketing.

• Build content themes aligned to healthcare market trends: agentic AI, OBBBA compliance, AI-powered BPaaS, payer modernization, care delivery transformation, platform modernization, etc.

• Drive the “executive voice” strategy for BU leaders: positioning, narrative frameworks, POVs, content plans, and publication cadence.

2. Content Creation & Editorial Leadership

• Lead the development of high-quality thought leadership assets: POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports, playbooks, and more.

• Ensuring content reflects deep healthcare industry context, data-backed insights, and a strong AI-led transformation perspective.

• Act as the editorial gatekeeper for tone, quality, storytelling, structure, brand alignment, and compliance with healthcare marketing and corporate marketing standards.

3. Campaign Execution (End-to-End)

• Convert thought leadership content into integrated campaigns across paid, owned, earned channels.

• Develop channel strategies, messaging frameworks, and amplification plans.

• Own campaign measurement, including reach, engagement, conversions, and mid-funnel impact.

4. Leadership Voice Development

• Craft narrative pillars and content calendars for BU leaders.

• Ghostwrite articles and thought pieces tailored to executive voice.

• Prepare executives for speaker opportunities, panels, and industry events.

5. Research & Market Insights

• Conduct deep healthcare market research- payer, provider, regulatory, AI trends and translate insights into content opportunities.

• Collaborate with Analyst Relations teams on aligned content.

• Integrate competitive intelligence into content strategy.

6. Collaboration & Stakeholder Management

• Work closely with SMEs, consulting, product teams, sales, and corporate marketing.

• Partner with design teams to build visually strong, brand-compliant assets.

Required Skills & Experience

Experience

• 10–15 years in content marketing, editorial strategy, or thought leadership roles.

• Healthcare, consulting, enterprise tech or SaaS background preferred.

• Strong ghostwriting and senior executive content development experience.

• Hands-on experience running integrated content campaigns.

Core Skills

• Outstanding writing, storytelling, editing, and narrative design capabilities.

• Ability to simplify complex healthcare and AI topics for executive audiences.

• Strong strategic thinking and content planning.

• End-to-end campaign management expertise.

Tools & Competencies

• Familiarity with marketing automation tools, CMS, analytics, and social publishing platforms.

• Ability to brief and collaborate with cross functional teams and agencies.

• Superior editorial and project management abilities.

Success Metrics (KPIs)

• Volume & quality of thought leadership assets published quarterly.

• CXO engagement across Media/PR, LinkedIn, and events.

• Mid-funnel impact: MQL contribution and content-assisted pipeline.

• Executive satisfaction with authored content and narrative strategy.

• Increased share of voice across healthcare AI transformation.

• Alignment of outputs with BU priorities and Cognizant’s AI-first narrative.

The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.

• Cognizant is a global community with more than 300,000 associates around the world.
• We don’t just dream of a better way – we make it happen.
• We take care of our people, clients, company, communities and climate by doing what’s right.
• We foster an innovative environment where you can build the career path that’s right for you.

About us:
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World’s Best Employers 2025) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email CareersNA2@cognizant.com with your request and contact information.

Disclaimer:
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.