Role Overview

We are seeking a strategic and results-driven marketing leader to spearhead integrated marketing efforts for the Communications, Media and Technology (CMT) vertical in EMEA region. This role will be responsible for shaping and executing marketing strategies that drive brand growth, client engagement, and revenue impact. The Industry Marketing Lead will collaborate closely with regional Field Marketing teams and cross-functional stakeholders to deliver high-impact campaigns and programs.

Key Responsibilities

Strategic Leadership

· Act as the CMT industry marketing advisor to EMEA business and marketing stakeholders.

· Define and prioritize marketing strategies aligned with vertical growth objectives.

· Lead the development and execution of integrated marketing plans and client campaigns.

Campaign Execution & Enablement

· Design and execute multi-geo multi-channel awareness and lead generation campaigns.

· Develop persona profiles and client segmentation strategies.

· Create and activate client journeys through research, messaging and validation

· Support regional Field Marketing team in effective local activation of integrated campaign.

· Establish and track KPIs to measure campaign effectiveness and ROI.

Partnerships & Collaboration

· Design joint marketing initiatives with CMT technology alliance partners.

· Collaborate across the Marketing ecosystem – Corporate, Thought Leadership and Regional Field Marketing for right inputs and best outcomes.

Industry & Marketing Expertise

· Deep understanding of business and technology trends in CMT industry.

· 10+ years of experience in B2B marketing, preferably in technology services.

· Strong experience in using digital channels and platforms for awareness and demand gen activities.

· Proven success in integrated marketing strategies that deliver measurable outcomes.

· Experience of working in / with Partner ecosystem for marketing initiatives is an advantage, not mandatory.

Strategic & Operational Agility

· Ability to self-start, self-motivate, and manage multiple complex priorities.

· Comfortable operating within a complex, matrixed organizational structure.

· Thrives in dynamic environments and can navigate ambiguity with focus and agility.

Client-Centric & Demand Generation Skills

· Strong demand generation expertise and a client-first mindset.

· Experience in developing client personas and journey-based marketing strategies.

Communication & Influence

· Excellent communication skills with the ability to influence stakeholders across all levels.

· Collaborative mindset with a track record of cross-functional engagement.

Innovation & Adaptability

· Agile and innovative thinker with a strategic mindset.

· Open to experimentation and new approaches to build client and partner relationships.

The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.

• Cognizant is a global community with more than 300,000 associates around the world.
• We don’t just dream of a better way – we make it happen.
• We take care of our people, clients, company, communities and climate by doing what’s right.
• We foster an innovative environment where you can build the career path that’s right for you.

About us:
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World’s Best Employers 2025) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

If you have a disability that requires reasonable accommodation to search for a job opening or submit an application, please email CareersNA2@cognizant.com with your request and contact information.

Disclaimer:
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.