Color Marketing Manager at Masco Corporation in Santa Ana, CA

Discover an exciting opportunity to shape the future of color with Masco Corporation as a Color Marketing Manager for iconic brands like BEHR DIY, BEHR PRO, and KILZ. Based in Santa Ana, California, this role combines creative vision, strategic marketing, and trend expertise to elevate color leadership in retail and digital spaces. With a competitive salary range of $91,700 - $144,100 USD, hybrid work options, and generous benefits, this is your chance to make a bold impact in the home improvement industry.

About Masco Corporation

Masco Corporation is a global leader in home improvement and building products, renowned for brands like Behr Paint Company. Headquartered in innovative hubs like Santa Ana, CA, Masco drives industry standards through quality, sustainability, and customer-focused innovation. The Behr Paint Company, a Masco subsidiary, powers color experiences for millions via partnerships with The Home Depot and global retail channels. Join a culture of inclusion, belonging, and excellence where diverse perspectives fuel groundbreaking solutions in color marketing, interior design, and brand storytelling.

Job Summary

As Color Marketing Manager, you'll be the creative force behind high-impact color campaigns that inspire customers in-store, online, and beyond. Partnering cross-functionally with creative, product, sales, merchandising, and agency teams, you'll ensure color consistency and uniformity across BEHR and KILZ brands. From trend research to digital asset optimization, this role demands a strategic leader who translates insights into engaging content, custom palettes, and operational excellence. Thrive in a hybrid environment with a 9/80 schedule, enjoying every other Friday off while pushing boundaries in color innovation.

Key Responsibilities

Lead Color Marketing Campaigns

Own end-to-end initiatives from planning and execution to tracking via Excel, reporting, and optimization. Drive campaigns across digital, print, and in-store environments to boost brand authority.

Trend Research and Reporting

Produce insightful color trend reports, analyze tool performance, and develop custom palettes. Provide daily color consultations and support in-store mockups, layouts, and experiences.

Content Creation and Digital Excellence

Write compelling blog posts, social media content, and storytelling materials. Use Adobe Photoshop to enhance digital assets, ensuring accurate color representation across platforms.

Collaboration and Process Improvement

Partner seamlessly with teams for color uniformity. Lead post-mortems, workflow enhancements, internal training, and operational improvements for peak efficiency.

Data-Driven Insights

Derive actionable insights from color hit data, research studies, and analytics to refine strategies and maximize engagement.

Skills & Qualifications

To excel, bring a high school diploma (BA in Marketing preferred) and 3-5 years in marketing with color, design, or creative focus. Be a strategic creative leader, trend-savvy storyteller, and analytical thinker proficient in Adobe Photoshop, Excel, and data analysis. Strong communication, problem-solving, and collaboration skills are essential for this mid-level role.

• Expertise in color trends, palette development, and interior design
• Proven campaign ownership and cross-functional partnership
• Content creation for blogs, social, and brand narratives
• Adobe Photoshop for digital asset management
• Analytical skills for trend reports and performance metrics

Benefits & Perks

Masco Corporation offers a rewarding package to support your success:

• Flexible Work: Hybrid schedule and 9/80 option (every other Friday off)
• Financial Rewards: Quarterly/holiday bonuses, 401(k) with 4% match, annual profit-sharing
• Time Off: 15 vacation days + 5 sick days in year one
• Health & Wellness: Competitive plans for individuals and families
• Culture: Inclusive environment valuing diverse voices and innovation

Explore full benefits at behr.com/careers.

FAQ

What is the salary range for Color Marketing Manager?
$91,700 - $144,100 USD, varying by experience, education, location, and skills.

Is this a remote role?
Hybrid in Santa Ana, CA, with a 9/80 schedule.

What experience is required?
3-5 years in marketing, preferably color/design; BA preferred.

How does Masco promote inclusion?
We foster diverse perspectives for better teams, solutions, and innovation as an equal opportunity employer.

Ready to bring color to life? Apply now for this full-time, mid-level opportunity at Masco Corporation in Santa Ana, CA. Keywords: color marketing jobs, Behr careers, Santa Ana marketing roles, home improvement marketing.