Sr. Industry Global Campaigns Manager at Confluent

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.

It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.

One Confluent. One Team. One Data Streaming Platform.

About the Role

Confluent is seeking a Senior Industry Global Campaigns Manager to drive integrated, full-funnel marketing campaigns across our key global verticals. This role will be instrumental in shaping how Confluent shows up in the market with compelling, industry-specific narratives that engage target audiences and drive pipeline and growth.

In this role, you will work closely with Product Marketing, Global Field Marketing, Partner Marketing, Sales, and other cross-functional teams to build campaigns that elevate Confluent’s relevance within each vertical. The ideal candidate will be a results-oriented self-starter who has a passion for strategic thinking and world class execution, pipeline generation, experience in enterprise B2B, a data-driven mindset, and experience in industry marketing (bonus for financial services!).

What You Will Do

• Lead global, industry-focused campaign strategy and execution across key verticals — from Financial Services and Retail to Manufacturing and Healthcare — ensuring Confluent’s value proposition resonates with each audience.
• Develop persona- and industry-specific offers and content mapped to the customer journey, aligning messaging with buyer pain points and market trends and then works backwards to understand the required field engagement, campaign, content and channel needs across all regions including localization and translation.
• Leverage FSI marketing expertise to guide best practices across all verticals and ensure high-impact campaigns for regulated and data-driven industries.
• Collaborate with field, partner, and digital marketing teams to activate campaigns across regions and channels — driving awareness, engagement, and conversion.
• Manage campaign budgets, channel mix, and vendor relationships to optimize reach and ROI across all vertical programs.
• Analyze campaign performance and pipeline impact, sharing actionable insights and optimization recommendations to improve conversion and efficiency.
• Align closely with Sales and SDR teams to ensure consistent messaging, seamless lead follow-up, and strong integration between marketing and go-to-market execution.
• Partner with product and industry leaders to create thought leadership content and high-visibility campaigns that reinforce Confluent’s leadership in data streaming across industries.
• Ensure global consistency and local relevance, supporting regional teams with localization, translation, and market-specific adaptations.

What You Will Bring

• 6+ years experience in full funnel campaign management related to B2B marketing, campaigns marketing, industry marketing or growth marketing in a global capacity.
• Proven expertise in Financial Services and Insurance (FSI) marketing — experience building campaigns for banking, insurance, fintech, or capital markets audiences.
• Track record of developing successful, data-driven campaigns that drive measurable pipeline growth and accelerate deal velocity.
• Strong understanding of industry and vertical marketing strategies, with the ability to understand vertical strategies and campaign rollouts.

A Day in the Life of a Sr. Industry Global Campaigns Manager

Each day as a Sr. Industry Global Campaigns Manager is dynamic and impactful. You'll start by reviewing campaign performance data, identifying trends and areas for optimization. Collaboration is key, so you'll engage with product marketing to align messaging, work with field marketing on regional activation, and connect with sales to ensure seamless lead follow-up. You'll develop new content, refine existing campaigns, and explore innovative ways to reach target audiences in key verticals. Staying abreast of industry trends and competitor activities is crucial for developing effective strategies. It's a role where your expertise drives pipeline growth and shapes Confluent's market presence.

Why Remote in Utah?

Confluent embraces remote work, providing flexibility and a wide talent pool access. Utah's vibrant tech scene and access to skilled professionals make it a great location for our remote employees. This setup allows us to tap into diverse perspectives and fosters innovation while giving you the freedom to work where you're most productive.

Career Path

The Sr. Industry Global Campaigns Manager role offers multiple avenues for career growth within Confluent. You could advance into a Director-level position, leading a larger team and overseeing broader strategic initiatives. Another path is specializing in a specific industry vertical, becoming a subject matter expert and driving tailored marketing strategies. Cross-functional opportunities in product marketing or sales leadership are also possible, leveraging your campaign expertise to shape product development or go-to-market strategies.

Salary and Benefits

Confluent offers a competitive salary and benefits package, reflecting the importance of this role. The estimated salary range for a Sr. Industry Global Campaigns Manager in the US is $140,000 - $210,000 annually. Benefits include comprehensive health insurance, generous paid time off, a 401(k) plan with company match, and opportunities for professional development. We also provide resources for wellness and work-life balance.

Confluent Culture

Confluent's culture is built on collaboration, innovation, and a commitment to customer success. We value open communication, honest feedback, and a growth mindset. Employees are empowered to take ownership, challenge the status quo, and contribute to a positive and inclusive work environment. We believe in supporting each other and celebrating our achievements as a team.

How to Apply

To apply for the Sr. Industry Global Campaigns Manager position, please submit your resume and cover letter through our online application portal. Highlight your experience in B2B marketing, campaign management, and industry marketing, and demonstrate your ability to drive pipeline growth. We look forward to reviewing your application!

Frequently Asked Questions (FAQ)

1. What is Confluent's mission? Confluent's mission is to set data in motion.
2. What are the key industries Confluent focuses on? Key industries include Financial Services, Retail, Manufacturing, and Healthcare.
3. What is the required experience for this role? 6+ years of experience in full funnel campaign management related to B2B marketing.
4. Is FSI marketing experience required? Proven expertise in Financial Services and Insurance (FSI) marketing is highly valued.
5. What are the main responsibilities of this role? Leading global campaign strategy, developing industry-specific content, and managing campaign performance.
6. What is the career path for this role? Advancement to Director-level positions, specialization in a specific industry vertical, or cross-functional opportunities in product marketing or sales leadership.
7. What benefits does Confluent offer? Comprehensive health insurance, paid time off, a 401(k) plan, and professional development opportunities.
8. What is the company culture like? Collaborative, innovative, and committed to customer success.
9. Is this a remote position? Yes, this position is remote.
10. How do I apply for this role? Submit your resume and cover letter through our online application portal.