About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people dedicated to delivering innovative products that bring joy to consumers. In Poland, PepsiCo maintains a strong presence with its vibrant Kraków office, serving as a hub for vital global services. The company's commitment to sustainability, innovation, and consumer-centric strategies positions it as a leader in the FMCG sector.

Role Overview

The Consumer Engagement Market Lead role at PepsiCo in Kraków, Malopolskie, Poland, is a pivotal position at the intersection of marketing, data, and technology. Reporting to marketing and sector teams, you will spearhead first-party data collection, co-create media strategies based on customer behavior, and track B2C campaign effectiveness through personalized offers. Leveraging the JOY platform, you will enhance consumer experiences with PepsiCo brands while ensuring high efficiency. This role demands collaboration with marketing teams, media agencies, insights groups, and global partners to drive capability adoption across designated markets. Combining marketing expertise with technical prowess, you will optimize marketing technologies for maximum impact in a dynamic, omni-channel environment.

Key Responsibilities

As Consumer Engagement Market Lead, your core duties include building and executing strategies for first-party data acquisition aligned with global and local targets. You will own relevant KPIs, integrate 1PD objectives into every campaign, and promote capability adoption in key markets. Orchestrating platforms like the Consumer Engagement Platform, Salesforce, CDP, WhatsApp, and marketing automation tools will be central to optimizing campaigns and ensuring data accuracy.

Segmentation, Testing, and Platform Management

Create and manage customer segments for personalized campaigns and product recommendations. Drive 1PD acquisition and engagement via continuous A/B testing improvements. Manage the Consumer Engagement Platform by translating business needs into functional updates, leading promotional campaign processes with brand teams, and fostering relationships across brand, digital, shopper, IT, global, and local stakeholders.

Reporting, Collaboration, and Compliance

Generate regular reports on KPIs, campaign learnings, best practices, and recommendations for stakeholders at all levels. Collaborate with marketing technology vendors to meet quality standards. Ensure all data-driven campaigns comply with GDPR and regional data privacy regulations, supporting PepsiCo's in-housing transformation.

Qualifications & Requirements

To succeed, candidates need a digital and FMCG/retail background with strong knowledge of omni-channel marketing processes and technologies. Proven product/service ownership experience with successful delivery records is essential, alongside B2C communication practices in FMCG/retail. Expertise in leveraging analytics and transactional data for digital marketing is required, complemented by excellent organizational, presentation, and communication skills for managing stakeholders.

Adaptability to ambitious, innovative environments, understanding of customer data and user journeys, and knowledge of marketing automation tools like Salesforce Email Studio, Adobe Experience Platform, Cheetah Experiences, Google DV360, and Monday.com are highly beneficial. You must liaise effectively with technical and non-technical teams, proactively solve complex problems, and communicate fluently in English.

Benefits & Perks

PepsiCo offers a rewarding package for the Consumer Engagement Market Lead in Kraków. Work in an informal, engaging city-centre office with inspiring colleagues and a get-things-done culture. Enjoy competitive remuneration with transparent negotiations provided to interview candidates, per Polish regulations. Benefit from global collaboration opportunities, professional development in cutting-edge marketing tech, and a focus on work-life balance in a dynamic setting.

Career Growth

This role opens doors to advancement within PepsiCo's global marketing and technology teams. Gain exposure to sector-wide initiatives, in-housing transformations, and consumer engagement innovations. With PepsiCo's emphasis on agility and ingenuity, high performers advance quickly, building expertise in data-driven marketing that translates across markets. Access training in advanced tools, leadership development, and international projects to propel your career forward.

Why Join Us

Join PepsiCo in Kraków to make a tangible difference in consumer experiences worldwide. Thrive in an active culture where your dynamism drives real impact on brands loved by millions. Collaborate with top-tier teams, leverage state-of-the-art technologies, and contribute to PepsiCo's mission of creating smiles with every sip and bite. With a commitment to ethical practices, including whistleblower protections under Poland's Law on Whistleblower Protection, PepsiCo fosters a secure, innovative workplace.

Role FAQs

What is the work environment like? Informal and engaging in our Kraków city-centre office, with a focus on drive, ingenuity, and global service delivery.

Is salary disclosed upfront? Not initially, but advancing candidates receive remuneration details for transparent negotiations.

What tech stack will I use? JOY platform, SFMC, CDP, WA, Salesforce, Adobe, Google DV360, and more.

Is English required? Yes, fluency is essential for global collaboration.

How does this role support data privacy? All campaigns adhere to GDPR and regional standards.