About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Gatorade, Lay's, and partnerships such as Pepsi Lipton. Headquartered in Purchase, New York, PepsiCo operates globally, delivering over 16 billion occasions in the US alone through innovative products that meet evolving consumer needs. The company's culture fosters inclusivity, where every employee can dare to be themselves, influence global impact, and grow professionally. With a commitment to 'Dare for Better,' PepsiCo drives sustainability, innovation, and consumer-centric strategies across its Ready-to-Drink portfolio, including disruptive iced tea brands.

Role Overview

The Consumer Insights Senior Manager – Pepsi Lipton Partnership role at PepsiCo in Purchase, New York, is a pivotal leadership position spanning PepsiCo and Unilever's joint venture. Reporting to the Consumer Insights Senior Director, this role leads the insights agenda for powerhouse brands Lipton Iced Tea and Brisk, while managing day-to-day analytics for the portfolio. Ideal for insights professionals blending creativity, analytical rigor, and strategic thinking, this position thrives in a fast-paced, matrixed environment. Collaborate with marketing, cross-functional teams, and global stakeholders to harness iced tea's growth potential in new occasions and needstates.

Key Responsibilities

Lead Insights for Lipton Iced Tea and Brisk

Own the end-to-end learning agenda, aligning with brand growth strategies. Champion innovation by embedding insights into briefs, designing comprehensive plans covering early-stage, validation, and in-market research. Bring a human-centric consumer view to drive cross-functional decisions and embed brand strategy across teams. Lead annual brand situation reviews with actionable recommendations to evolve strategies.

Portfolio Insights and Analytics

Integrate holistic growth frameworks into business reviews, ensuring consumer-focused Periodic Business Reviews (PBRs). Oversee reporting for Pepsi Beverages US and the global joint venture, providing performance commentary. Monitor competitive activity, deliver timely intelligence, and build relationships with country insights teams. Manage two S&T team members in Hyderabad, India, guiding analytical support.

Qualifications & Requirements

Candidates need a minimum of 8 years in strategic insights, shopper insights, strategy, or marketing roles, with 5+ years in CPG preferred. A Bachelor’s Degree is required, with an Advanced Degree highly desired. Mastery of qualitative and quantitative research methodologies is essential, alongside experience applying insights to business challenges, communications, and innovation testing. Strong familiarity with syndicated data sources like IRI and iBEV, plus analytical storytelling, is critical.

Desired Characteristics

Seek leaders with consultative strategic thinking, balancing analytical depth with creative, holistic business views. Exceptional communication skills for synthesizing data into compelling visuals. Proven ability to motivate direct reports, navigate matrixed organizations, and maintain a proactive, flexible mindset amid shifting priorities.

Benefits & Perks

PepsiCo offers a competitive salary range of $118,700 - $198,800 USD, adjusted for location, skills, experience, and education. Eligible employees receive a 15% annual performance bonus, paid time off including parental leave, vacation, sick, and bereavement. Comprehensive benefits include medical, dental, vision, disability coverage, health and dependent care reimbursement accounts, Employee Assistance Program (EAP), accident, group legal, and life insurance. A defined contribution retirement plan supports long-term financial wellness.

Career Growth

At PepsiCo, professional development is core to the culture. This Senior Manager role provides exposure to two iconic companies, global stakeholders, and high-impact projects. Lead teams, influence brand strategies, and grow through supportive networks. Opportunities for advancement in consumer insights, marketing, or portfolio leadership abound, fueled by continuous learning and skill-building resources.

Why Join Us

Join a collaborative environment where your insights shape billion-dollar brands and disrupt the beverage industry. Work on innovative iced tea portfolios stretching into new occasions, backed by PepsiCo's global resources. Enjoy a premium workplace in Purchase, NY, with inclusive culture, impactful work, and robust rewards. Dare for Better with PepsiCo and make a tangible global difference.

Role FAQs

What is the reporting structure?

This role reports to the Consumer Insights Senior Director and partners closely with marketing and cross-functional teams across PepsiCo and the Pepsi-Lipton Partnership.

Is remote work available?

The position is based in Purchase, New York, with potential for hybrid arrangements subject to business needs.

What experience with data tools is required?

Strong familiarity with IRI, iBEV, and similar syndicated sources, plus expertise in qualitative/quantitative research.

How does this role support career advancement?

Through leadership of key brands, team management, and strategic influence in a matrixed global organization.

What are the next steps to apply?

Submit your application via PepsiCo's careers portal. Recruiters will contact qualified candidates to discuss salary and process details.