About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer delight. In Egypt, PepsiCo has a strong presence, driving market leadership through cutting-edge insights and strategies. As a Consumer & Shop Insights Analyst in New Cairo, you'll contribute to this legacy by harnessing social intelligence to shape the future of our brands.

Role Overview

The Consumer & Shop Insights Analyst at PepsiCo in New Cairo, Egypt, is a strategic role focused on transforming social data into actionable human insights. This position involves monitoring social and digital platforms across the Middle East, Asia, and Africa to identify emerging consumer behaviors, cultural trends, and sentiment shifts. You'll play a key part in informing marketing strategies, product innovation, and customer experience enhancements, collaborating with cross-functional teams to embed insights into business decisions. This full-time role offers exposure to advanced social listening tools like Sprinklr, Talkwalker, and Brandwatch, making it ideal for analytics professionals passionate about FMCG insights.

Key Responsibilities

Monitor and Analyze Social Conversations

Continuously track social and digital platforms to detect emerging consumer behaviors, cultural trends, and sentiment shifts across multiple regions, ensuring PepsiCo stays ahead of market dynamics.

Generate Actionable Insights

Translate raw social data into meaningful, business-relevant insights that drive marketing strategies, product development, and customer experience improvements.

Develop Insight Frameworks

Create structured methodologies for conversation analysis, promoting consistency and scalability across diverse markets in the Middle East, Asia, and Africa.

Collaborate Cross-Functionally

Partner with marketing, brand, and innovation teams to integrate insights into campaigns and strategic initiatives, fostering a data-driven culture.

Deliver Impactful Storytelling

Present findings through clear, compelling narratives backed by data visualizations, enabling stakeholders to understand and act on recommendations effectively.

Optimize Tools and Forecast Trends

Maximize the use of social listening platforms, identify early signals of shifts, build regional partnerships, and measure the impact of insights on business outcomes.

Qualifications & Requirements

To succeed in this role, candidates need 3–5 years of experience in an Insights function, ideally with leading agencies like Kantar, Nielsen, or IPSOS, or within a CMI team at an FMCG company. Hands-on expertise with social intelligence tools such as Sprinklr, Talkwalker, and Brandwatch is essential. Proficiency in English and Arabic (both written and spoken) is required, alongside strong analytical skills to interpret complex data and translate it into actionable strategies. Excellent presentation and storytelling abilities are crucial for influencing stakeholders and driving impact.

Benefits & Perks

PepsiCo offers a comprehensive benefits package designed to support your professional and personal well-being. Enjoy a competitive salary estimated at $18,000–$32,000 USD annually (based on Food & Beverage sector rates in Egypt with a 5-10% buffer), performance-based bonuses, and health insurance coverage. Additional perks include retirement savings plans, employee assistance programs, and wellness initiatives promoting work-life balance. Flexible working arrangements, paid parental leave, and access to on-site fitness facilities are also available, ensuring you thrive in a supportive environment.

Career Growth

At PepsiCo, career progression is a priority. This Analyst role serves as a launchpad for advancement into senior insights positions, regional leadership, or global strategy roles. You'll benefit from tailored development programs, mentorship from industry experts, and opportunities to work on high-impact projects across MEA. PepsiCo's commitment to internal mobility means your contributions today can lead to leadership tomorrow, with a track record of promoting 90% of managers from within.

Why Join Us

Joining PepsiCo as a Consumer & Shop Insights Analyst means being part of a global powerhouse that values innovation and insights-driven decisions. Work in a collaborative, inclusive culture in New Cairo, Egypt, with exposure to diverse markets and cutting-edge tools. Contribute to brands loved by millions, drive sustainable business growth, and build a fulfilling career with endless possibilities. PepsiCo's focus on employee empowerment and purpose aligns with top talent seeking meaningful impact.

Role FAQs

What experience is required?

3–5 years in insights roles at agencies like Kantar or FMCG CMI functions, plus social listening tool expertise.

Is bilingual proficiency mandatory?

Yes, fluency in English and Arabic is essential for regional collaboration.

What tools will I use?

Sprinklr, Talkwalker, Brandwatch, and other social intelligence platforms.

Is relocation support provided?

For eligible candidates, PepsiCo offers relocation assistance to New Cairo.

How does this role impact PepsiCo's business?

Your insights directly shape marketing, innovation, and customer strategies across multiple regions.

This role represents a unique opportunity to leverage your analytics expertise at a world-class company. Apply today to elevate your career with PepsiCo.