About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In China, PepsiCo has a strong presence with manufacturing facilities, distribution networks, and innovative marketing strategies tailored to the dynamic Asian market. As a Content & CRM Supervisor in Shanghai, you'll contribute to PepsiCo's mission of delivering consumer-centric solutions while driving sustainable growth in the competitive food and beverage sector.

Role Overview

The Content & CRM Supervisor role at PepsiCo in Shanghai is a pivotal position overseeing critical projects in content management, consumer relationship management (CRM), and data-driven insights. This full-time role ensures that initiatives like live-streaming, seeding campaigns, and CRM models align with business objectives. You'll manage agencies to deliver high-quality results, influence key customers, and support supply chain strategies for MTMC/DDMC (Modern Trade Mini Convenience/Digital Distribution Mini Convenience) channels. Ideal for professionals with 3-5 years of experience, this position offers exposure to advanced digital tools, consumer analytics, and cross-functional collaboration in a fast-paced environment.

Strategic Impact

In this role, you'll leverage product and channel insights to build CRM frameworks that boost Customer Lifetime Value (CLV). By developing compelling content for customer platforms and optimizing live-stream efficiency, you'll directly influence sales outcomes and consumer engagement in China's booming e-commerce landscape.

Key Responsibilities

Your day-to-day will involve hands-on leadership across multiple domains:

• Building and developing CRM models to drive CLV on key platforms, utilizing various consumer operation tools based on product/channel attributes and insights.
• Influencing key customers with advanced tactics to recruit and engage consumers, aligning with mutual business goals.
• Developing content for live-stream and seeding pages on customers' digital platforms; leading content agencies to improve efficiency and business output.
• Ensuring flawless data collection and analysis reports tailored to business needs, including timely weekly and monthly reviews.
• Working closely with sales teams to understand needs, develop customized data templates, and maintain/improve effectiveness.
• Ensuring smooth implementation of MTMC/DDMC supply chain strategies and initiatives, such as 前置仓 (forward warehouse) projects.
• Collaborating with internal supply chain and order handling teams to enhance Order Fill Rate (OFR), in-stock rates, and Days of Hand (DOH) as a product supply coordinator.

Qualifications & Requirements

To succeed in this role, candidates should possess:

• Bachelor's degree or above in marketing, business, data analytics, or a related field.
• 3-5 years of relevant experience in content operations, CRM, digital marketing, or supply chain coordination, preferably in the food and beverage sector.
• Strong proficiency in both oral and written English, alongside effective communication and influencing skills.
• An open, optimistic mindset with entrepreneurial spirit and the ability to thrive under pressure.

PepsiCo values candidates who can demonstrate a track record of managing agencies, analyzing consumer data, and driving project outcomes in high-stakes environments.

Benefits & Perks

PepsiCo offers a premium compensation package designed to attract top talent:

• Competitive estimated salary range of $65,000 - $95,000 USD annually, based on Food & Beverage sector rates in Shanghai with a buffer for performance upside.
• Comprehensive health insurance, including medical, dental, and vision coverage.
• Generous paid time off, parental leave, and flexible working arrangements.
• Professional development opportunities, including leadership training and access to global learning platforms.
• Employee discounts on PepsiCo products, wellness programs, and team-building events.
• Relocation support for eligible candidates and modern office facilities in vibrant Shanghai.

Career Growth

At PepsiCo, career progression is a priority. This Supervisor role serves as a launchpad for advancement into senior management positions within digital marketing, CRM strategy, or supply chain operations. With PepsiCo's emphasis on internal mobility, high performers often transition to regional roles across Asia-Pacific or global headquarters. Mentorship programs, skill-building workshops, and exposure to cutting-edge technologies ensure continuous growth. Past employees have advanced to Director-level positions within 3-5 years, leveraging the company's scale and innovation focus.

Why Join Us

Joining PepsiCo's Shanghai team means becoming part of a global powerhouse that's reshaping the future of beverages and snacks in China. You'll work on high-impact projects that blend digital innovation with supply chain excellence, influencing millions of consumers daily. Shanghai's status as a tech and commerce hub provides unparalleled opportunities to network, innovate, and grow. PepsiCo fosters a collaborative culture where entrepreneurship is rewarded, and your contributions directly fuel business success. With a commitment to sustainability and diversity, PepsiCo offers not just a job, but a platform to make a lasting impact.

Role FAQs

What is the work environment like?

The role involves a hybrid setup with collaboration across sales, supply chain, and agency partners. Expect a dynamic pace with opportunities for creative input.

Is relocation assistance provided?

Yes, for qualified international candidates, PepsiCo offers relocation support to Shanghai.

What tools or platforms will I use?

You'll work with CRM systems, data analytics tools (e.g., Tableau, Google Analytics), live-stream platforms like Douyin/Taobao, and supply chain software.

How does this role support PepsiCo's China strategy?

It directly enhances digital consumer engagement and e-commerce efficiency, key to PepsiCo's growth in China's modern trade and digital channels.

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