Role Overview

Join Lululemon as Copy Manager, APAC in the heart of Hong Kong, where you'll shape the brand's voice across one of the world's most dynamic regions. Lululemon is an innovative performance apparel company revolutionizing yoga, running, training, and athletic pursuits with technical fabrics and functional design. This role, based in Hong Kong Island, Hong Kong SAR, sits at the intersection of global brand strategy and local market expression. As the first dedicated copy role in APAC, you'll translate strategic ideas into resonant narratives, ensure brand consistency, and infuse regional insights into global evolution. Own creative oversight, brand integration, operational management, and mentorship to drive storytelling that inspires movement, growth, and connection.

Key Responsibilities at Lululemon

As Copy Manager APAC at Lululemon, your impact will be felt across campaigns, retail, digital, and product channels. Here's what you'll do daily:

• Lead Creative Oversight: Own quality, clarity, and effectiveness of all APAC copy and storytelling.
• Develop Strategies: Create creative briefs, copy strategies, and executions with Marketing, Strategy, Product, and R&D teams.
• Drive Execution: Manage concept-to-execution for brand and product stories across all channels.
• Ensure Consistency: Identify opportunities for brand creative alignment within and across channels.
• Provide Expertise: Offer copy direction for campaigns, brand identity, film, digital, and products.
• Translate Brand Intent: Adapt global ideas into relevant regional copy with cultural nuance.
• Act as Authority: Serve as the go-to expert on brand voice, tone, and quality in APAC.
• Integrate Markets: Use data and insights to inform global strategies and local adaptations.
• Manage Operations: Define workflows, approvals, and agency partnerships for on-time delivery.
• Mentor Teams: Build copy capabilities organization-wide through education and feedback.

Collaborate with global teams, lead ideation, and present to executives to secure buy-in for transformative ideas.

Qualifications & Requirements

To thrive as Lululemon Copy Manager in Hong Kong, bring these qualifications:

• Senior-level writing with strategic and executional prowess in premium brands.
• Expertise turning consumer insights into high-impact creative narratives.
• Strong editorial judgement and a confident point of view on storytelling.
• Conceptual thinking paired with collaborative creativity.
• Advanced project and timeline management for complex regional executions.
• Executive presentation skills to influence senior stakeholders.
• Flawless verbal and written English; additional languages like Cantonese, Mandarin, Japanese, or Korean are a plus.
• Background in sports, performance, lifestyle, or premium consumer brands highly valued.

Must-haves include personal responsibility, entrepreneurial spirit, honest communication, courageous leadership, relationship-building, and a fun, joyful approach to work.

Salary & Benefits

Earn a competitive salary estimated at HKD 800,000 - 1,200,000 yearly for this senior role in Hong Kong's vibrant market. Lululemon's Beyond the Paycheck perks invest in your whole self:

• Total rewards for body, mind, and spirit wellness.
• Equitable, inclusive growth environment.
• Innovation opportunities in a global brand hub.
• Collaborative culture fostering trust and connection.
• Flexible workflows and on-budget project support.
• Mentorship as the APAC copy pioneer.
• Community impact through positive change initiatives.
• Premium perks in performance apparel leadership.

Why Join Lululemon?

Lululemon isn't just apparel—it's a movement for healthier futures. In Hong Kong, you'll pioneer APAC storytelling, blending global intent with local relevance across diverse markets. Enjoy an entrepreneurial culture that values courage, joy, and people-first connections. With emphasis on stores, people, and communities, this role offers unparalleled growth in a thriving brand. Contribute to equitable change while advancing your career in premium consumer storytelling.

How to Apply

Ready to elevate Lululemon's brand voice in APAC? Apply now for the Copy Manager, APAC position in Hong Kong. Submit your resume highlighting senior copy experience, creative portfolios, and regional insights. Join a team creating transformational products and experiences. Positions like this fill fast—apply today to shape the future of athletic storytelling!