About PepsiCo

PepsiCo is a global leader in the food and beverage industry, dedicated to creating smiles around the world with a portfolio exceeding 500 beloved brands, including Gatorade, Lay’s, and Quaker. Our mission drives innovation, consumer centricity, and joyful moments through food and drinks. At PepsiCo, teams of thinkers, creators, and problem-solvers collaborate to turn ideas into action, making a lasting impact in communities worldwide. With a strong emphasis on sustainability through our pep+ initiative, PepsiCo empowers associates to contribute meaningfully while advancing their careers in a dynamic, global environment.

Role Overview

The Corporate Communications Manager role at PepsiCo in Istanbul, Turkey, is an individual contributor position focused on enhancing corporate reputation and driving brand PR initiatives. This full-time opportunity involves executing communication strategies that align with business goals, leveraging creative approaches to earned media, and fostering relationships with journalists, influencers, and stakeholders. Ideal for strategic communicators passionate about the food and beverage sector, this role offers exposure to high-impact projects, crisis management, and sustainability storytelling.

Key Impact Areas

From partnering with marketing teams to crafting out-of-the-box campaigns, you'll play a pivotal role in strengthening PepsiCo's positive perception across Turkey and beyond. Manage budgets, oversee agencies, and ensure consistent messaging across digital and traditional channels.

Key Responsibilities

In this role, you'll execute annual PR plans aligned with corporate strategy, adapting swiftly to evolving priorities. Partner with marketing teams and agencies to deliver brand PR activities that support business objectives. Leverage innovative thinking for impactful earned media campaigns, enhancing media coverage and brand perception. Collaborate with celebrities, influencers, and stakeholders for PR opportunities, while supporting external events, interviews, and leadership visibility. Provide crisis management counsel, draft communication materials like press releases and talking points, and promote pep+ sustainability campaigns. Monitor media, report results, build journalist relationships, review marketing assets, manage website updates and sponsorships, oversee vendors and budgets, create multimedia content, ensure messaging consistency, prepare award submissions, evaluate outcomes, and handle administrative tasks.

Qualifications & Requirements

Candidates need a Bachelor’s degree, preferably in communications or a related field, with 7-8 years of experience in corporate or brand communications at a multinational company. Excellent command of written and spoken English is essential, alongside strategic thinking, creativity, strong presentation and reporting skills, and the ability to manage multiple projects and stakeholders. Proficiency in digital channels, media evaluation, agency management, and advanced skills in PowerPoint, Excel, and Outlook are required. A global mindset, cultural and political astuteness, flexibility to changing priorities, and awareness of food and beverage industry challenges are key.

Preferred Experience

Experience in sustainability communications, influencer partnerships, and crisis response in a dynamic market like Turkey will set you apart.

Benefits & Perks

PepsiCo offers competitive compensation estimated at $65,000-$95,000 USD annually, reflecting Food & Beverage sector rates in Turkey with a buffer. Enjoy a supportive work culture emphasizing work-life balance, professional development programs, and access to global networks. Benefits include health and wellness programs, employee discounts on PepsiCo products, and opportunities to engage in pep+ sustainability efforts. Work in a modern Istanbul office with flexible arrangements, fostering collaboration and innovation.

Career Growth

At PepsiCo, career progression is driven by performance and potential. This role provides a platform to build expertise in corporate communications, positioning you for senior PR leadership or cross-functional roles. Access mentorship, training in digital PR and analytics, and international exposure. PepsiCo's commitment to associate development ensures pathways to impactful positions within our global portfolio.

Why Join Us

Join PepsiCo in Istanbul to be part of a purpose-driven company shaping the future of food and beverages. Contribute to brands loved by millions, innovate in a consumer-centric environment, and make a tangible community impact. With a focus on diversity, inclusion, and sustainability, PepsiCo values your unique perspective. This Corporate Communications Manager role offers prestige, challenge, and the chance to grow with a Fortune 500 powerhouse in Turkey's vibrant market.

Role FAQs

Is this a management role?

No, it's an individual contributor position without direct reports, focusing on strategic execution.

What is the work location?

Based in Istanbul, Turkey, with potential for hybrid flexibility.

Are language skills beyond English required?

Turkish proficiency is advantageous for local media relations, though not explicitly stated.

How does PepsiCo support professional development?

Through training, mentorship, and global mobility opportunities tailored to communications professionals.

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