About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Gatorade, Lay's, Quaker, and Tropicana. Headquartered in Purchase, New York, PepsiCo operates globally, delivering innovative products that bring joy to consumers while advancing sustainable business practices. With a commitment to positive change through PepsiCo Positive (pep+), the company focuses on sustainability, healthier choices, and community impact. PepsiCo's Corporate Communications team plays a pivotal role in shaping the company's reputation, and the Senior Manager, Media Relations position offers a chance to lead regional storytelling for the Northeast, Atlantic, and Southeast U.S. markets.

Role Overview

The Corporate Communications Senior Manager - Media Relations is a strategic leadership role based in Purchase, New York, focused on elevating PepsiCo's presence in key U.S. regions. This position involves crafting and executing communications programs that align with business priorities across food and beverage divisions. Reporting into regional leadership and collaborating with Global and North America Centers of Excellence (COEs), you'll provide proactive storytelling, strategic counsel, and crisis support. Expect to partner with cross-functional teams to ensure regional narratives support enterprise goals, driving measurable impact through media relations, content creation, and employee engagement.

Strategic Impact

In this role, you'll act as the go-to communications expert for priority markets, turning local stories into national relevance. With a salary range of $123,500 - $206,750, plus a 15% performance bonus, this position offers competitive compensation reflective of its high-impact nature.

Key Responsibilities

Lead external and internal communications with precision and creativity:

• Serve as a trusted communications business partner for senior regional leaders, aligning messaging, strategy, and visibility plans.
• Drive high-quality local media coverage by leveraging expertise in regional news cycles, outlets, and storytelling opportunities.
• Build and nurture relationships with journalists to secure coverage supporting brand, commercial, and community initiatives.
• Liaise with Global and North America COE teams to balance regional needs with enterprise priorities.
• Storymine with local teams, developing talking points, media materials, and multimedia content via an evergreen newsroom model.
• Collaborate with Regional Marketing and Commercial teams on activations, extending campaigns through earned media, social, influencers, and partnerships.
• Support crisis communications and issues management, ensuring rapid, aligned responses.
• Facilitate employee communications for transformation initiatives, fostering adoption and engagement.

Qualifications & Requirements

To succeed, candidates need:

• 8+ years of communications experience, ideally spanning internal and external functions.
• Proven cross-functional collaboration and stakeholder management in dynamic, fast-paced settings.
• Deep knowledge of local media landscapes, including pitching, placement, and narrative tailoring for regional audiences.
• Strong project management for leading complex, multi-workstream efforts.
• Exceptional written and verbal skills for crafting compelling content.

PepsiCo values diverse backgrounds and considers qualified applicants with criminal histories per fair chance ordinances. All hires receive equal opportunity regardless of age, race, gender, or other protected statuses.

Benefits & Perks

PepsiCo provides a robust package to support your well-being:

• Salary: $123,500 - $206,750, adjusted for skills, experience, and location; recruiter discusses specifics.
• 15% annual performance bonus based on eligibility.
• Paid time off: parental leave, vacation, sick, bereavement (subject to eligibility).
• Health benefits: medical, dental, vision, disability, accident, life insurance, group legal.
• Reimbursement accounts for health and dependent care.
• Employee Assistance Program (EAP) and Defined Contribution Retirement Plan.

Career Growth

At PepsiCo, this Senior Manager role is a launchpad for communications leaders. Gain exposure to senior executives, COEs, and global priorities while honing media expertise. PepsiCo invests in talent through training, mentorship, and mobility across its North America and international operations. Advance to director-level roles or pivot into corporate affairs, marketing, or sustainability communications.

Professional Development

Access leadership programs, digital tools, and networks that accelerate your trajectory in a company renowned for nurturing top communicators.

Why Join Us

PepsiCo offers more than a job—it's a platform to influence a global icon. Work in Purchase, NY, amid a collaborative culture that values innovation and impact. Shape narratives for beloved brands, contribute to sustainability goals, and enjoy work-life balance with generous perks. As an Equal Opportunity Employer, PepsiCo champions diversity, inclusion, and fair hiring practices. Join a team driving PepsiCo's next chapter of growth and positive change.

Role FAQs

Q: What regions does this role cover?
A: Northeast, Atlantic, and Southeast U.S. markets for PepsiCo's food and beverage businesses.

Q: Is relocation support available?
A: PepsiCo evaluates relocation based on candidate needs; discuss with your recruiter.

Q: What tools does the team use?
A: Modern platforms for media monitoring, content management, and crisis response, integrated with COEs.

Q: How is performance measured?
A: Through media coverage quality/quantity, stakeholder feedback, crisis handling, and alignment to business KPIs.

Q: Is this hybrid or onsite?
A: Primarily onsite in Purchase, NY, with flexibility per business needs.

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