Senior Product Marketing Manager, Coursera for Government - Shape the Future of Skills Development

Are you a passionate product marketer with a deep understanding of the government sector? Do you want to play a key role in helping government agencies and workforce development programs close skills gaps and accelerate economic mobility? If so, Coursera is looking for a Senior Product Marketing Manager to lead our marketing efforts for Coursera for Government (C4G).

As a Senior Product Marketing Manager, you will be responsible for developing and executing product marketing strategies for C4G. You will work closely with product management, content strategy, marketing, partnerships, and customer success teams to bring innovative learning solutions to market and drive adoption among government agencies, workforce boards, and job seekers.

Role Overview

Coursera's Product Marketing team is at the forefront of connecting learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions. As a Senior Product Marketing Manager for Coursera for Government (C4G), you will be a critical player in shaping product-market fit, bringing solutions to market, and driving adoption within the public sector. Your deep expertise in government, workforce development, and public-sector audiences will be essential in influencing product and go-to-market strategies.

This role offers the opportunity to make a significant impact on the lives of job seekers, civil servants, and workforce boards by enabling them to upskill and reskill at scale. You will be responsible for creating compelling messaging, positioning, and go-to-market assets tailored to government buyers, aligning with procurement processes and program outcomes. As a competitive expert on skills-training solutions in the public sector, you will identify priority regions, agency types, and workforce initiatives, driving go-to-market strategy and execution for new features and solutions designed specifically for government and workforce development programs.

Day in the Life

A typical day for a Senior Product Marketing Manager at Coursera involves a mix of strategic planning, creative execution, and collaborative teamwork. Here's a glimpse of what you can expect:

• Morning: Start your day by reviewing the latest industry news and trends in government and workforce development. Analyze competitor activities and identify potential opportunities for Coursera.
• Mid-morning: Meet with the product management team to discuss upcoming features and solutions for C4G. Provide insights based on market research and customer feedback to influence product development.
• Lunch: Grab lunch with your team and brainstorm new ideas for marketing campaigns and content.
• Afternoon: Develop marketing materials, such as pitch decks, program one-pagers, and blog posts, tailored to government buyers. Collaborate with the design team to create visually appealing and engaging content.
• Late Afternoon: Present product updates and marketing plans to internal stakeholders, including sales, marketing, and customer success teams. Gather feedback and refine your strategies based on their input.
• End of Day: Analyze marketing campaign performance and track key performance indicators (KPIs). Identify areas for improvement and make recommendations for optimization.

Why United States?

The United States presents a unique and compelling opportunity for Coursera for Government (C4G). With a vast and diverse public sector, including federal, state, and local government agencies, there is a significant need for skills development and workforce training. The US government is increasingly investing in initiatives to upskill and reskill its workforce, creating a strong demand for online learning platforms like Coursera.

Furthermore, the US has a well-established infrastructure for workforce development programs, providing a clear pathway for Coursera to partner with government agencies and workforce boards. By focusing on the US market, Coursera can leverage its existing partnerships and expertise to make a significant impact on the lives of American workers and communities.

Career Path at Coursera

Coursera is committed to providing its employees with opportunities for growth and development. As a Senior Product Marketing Manager, you can advance your career in several directions:

• Director of Product Marketing: Lead a team of product marketers and oversee the development and execution of marketing strategies for multiple product lines.
• Senior Director of Marketing: Take on a broader leadership role within the marketing organization, responsible for overall marketing strategy and execution.
• Vice President of Marketing: Lead the entire marketing organization and play a key role in shaping Coursera's overall business strategy.
• Cross-functional Roles: Transition to other departments, such as product management, sales, or partnerships, leveraging your product marketing expertise.

Coursera also offers a variety of professional development programs to help employees enhance their skills and knowledge. These programs include leadership training, technical skills training, and mentorship opportunities.

Salary & Benefits

The estimated salary range for a Senior Product Marketing Manager at Coursera is $140,000 to $190,000 per year. In addition to a competitive salary, Coursera offers a comprehensive benefits package, including:

• Comprehensive health, dental, and vision insurance
• Generous paid time off policy
• Paid parental leave
• 401(k) plan with company matching
• Professional development opportunities
• Access to Coursera courses and programs
• Wellness benefits, including gym membership discounts and wellness programs
• Commuter benefits
• Flexible work arrangements

Education for Everyone

Coursera's mission is to provide universal access to world-class learning. We believe that everyone, regardless of their background or location, should have the opportunity to learn and grow. This mission is at the heart of everything we do, and it is reflected in our commitment to providing affordable and accessible learning solutions to individuals and institutions around the world.

Our partnership with government agencies and workforce development programs is a key part of our efforts to make education more accessible. By providing access to high-quality online courses and programs, we can help individuals develop the skills they need to succeed in today's rapidly changing job market.

How to Apply

To apply for the Senior Product Marketing Manager position, please submit your resume and cover letter through the Coursera Careers website. In your cover letter, please highlight your experience in product marketing, government procurement, and workforce development. Be sure to explain why you are passionate about Coursera's mission and how you can contribute to our success.

FAQ

1. What is Coursera for Government (C4G)?
   C4G is Coursera's solution for providing online learning and skills development to government agencies and workforce development programs.
2. What types of courses and programs are available through C4G?
   C4G offers a wide range of courses and programs in high-demand fields, such as data science, technology, and business.
3. How can government agencies and workforce boards partner with Coursera?
   Coursera partners with government agencies and workforce boards to provide customized learning solutions that meet their specific needs.
4. What is the government procurement process?
   The government procurement process is the process by which government agencies acquire goods and services from private companies.
5. What are the key considerations for marketing to government buyers?
   Key considerations for marketing to government buyers include understanding their procurement process, addressing their specific needs and priorities, and demonstrating the value of your solution.
6. What are the key trends in the online learning industry?
   Key trends in the online learning industry include the growth of microcredentials, the increasing use of artificial intelligence, and the focus on personalized learning.
7. What are the key skills for success in product marketing?
   Key skills for success in product marketing include communication, analytical skills, creativity, and strategic thinking.
8. What is Coursera's company culture like?
   Coursera has a collaborative, supportive, and mission-driven company culture.
9. What are Coursera's core values?
   Coursera's core values include putting learners first, innovating boldly, and acting with integrity.
10. What is Coursera's commitment to diversity and inclusion?
    Coursera is committed to creating a diverse and inclusive workplace where everyone feels valued and respected.