Web Marketing Manager at Crusoe: Drive Organic Growth in the AI Revolution

Crusoe Energy Systems is on a mission to align the future of energy with the future of compute, powering AI and other computationally intensive processes in a sustainable and scalable manner. We are looking for a highly motivated and experienced Web Marketing Manager to join our growing team and lead our organic search efforts. In this role, you will be the strategic and analytical engine behind Crusoe's digital presence, responsible for maximizing our visibility in search and AI engines and building the data infrastructure that proves the business impact of our web initiatives.

Role Overview

As the Web Marketing Manager, you will own the technical SEO/AEO roadmap, focusing on site architecture, advanced schema markup, and ensuring Crusoe is highly citable by AI engines. You will monitor and optimize our presence in generative search platforms like Perplexity, ChatGPT, and Claude, ensuring our core narratives are accurately represented by LLMs. A significant part of your role involves deep-dive competitive analysis to identify organic “white space” opportunities in the AI and infrastructure sectors.

On the data side, you'll own the web data stack, ensuring Google Analytics 4, Search Console, and other SEO tools are properly configured and integrated to provide a single source of truth. You will build and maintain automated dashboards to visualize site health, conversions, and granular ranking trends for high-intent, non-branded keywords. Your insights will directly influence our content strategy, demand generation efforts, and product marketing.

A Day in the Life

Here’s a glimpse into what your day-to-day might look like:

• Morning: You start your day by reviewing the performance of Crusoe's key web pages in Google Search Console. You identify a drop in impressions for a crucial AI-related keyword and investigate potential causes, such as recent algorithm updates or technical issues.
• Mid-day: You meet with the content marketing team to present your findings from a recent competitive analysis. You highlight emerging trends in AI infrastructure and suggest new content topics that target underserved search queries.
• Afternoon: You collaborate with the web engineering team to prioritize SEO-related tasks in the upcoming sprint. You provide clear requirements for implementing schema markup on new product pages and address any technical SEO issues that were identified during a recent site audit.
• Late Afternoon: You finalize a Looker Studio dashboard that visualizes the impact of a recent content campaign on organic traffic and conversions. You share the dashboard with the marketing leadership team and provide insights on how to optimize future campaigns.

Why San Francisco?

San Francisco is a global hub for technology and innovation, making it the ideal location for Crusoe's headquarters and for this Web Marketing Manager role. Being in San Francisco provides unparalleled access to:

• Top Talent: San Francisco attracts some of the brightest minds in the world, providing a rich talent pool for our team.
• Industry Events: The city hosts numerous conferences, workshops, and meetups related to AI, cloud computing, and marketing, offering opportunities to stay at the forefront of industry trends.
• Networking Opportunities: San Francisco is home to many influential companies and investors, providing valuable networking opportunities for Crusoe and our employees.
• Innovation Ecosystem: The city fosters a culture of innovation and collaboration, making it an inspiring place to work and grow.

Career Path

At Crusoe, we are committed to fostering the growth and development of our employees. The Web Marketing Manager role offers a clear career path with opportunities to advance into leadership positions within the marketing organization. Potential career progression includes:

• Senior Web Marketing Manager: Lead a team of SEO specialists and drive overall organic growth strategy.
• Director of Digital Marketing: Oversee all aspects of Crusoe's digital marketing efforts, including SEO, paid media, and social media.
• VP of Marketing: Lead the entire marketing organization and play a key role in shaping Crusoe's overall business strategy.

Salary & Benefits

The estimated salary range for this position in San Francisco is $130,000 - $190,000 per year, commensurate with experience. In addition to a competitive salary, Crusoe offers a comprehensive benefits package, including:

• Health, dental, and vision insurance
• Paid time off and holidays
• Stock options
• 401k matching
• Professional development opportunities
• A collaborative and supportive work environment

Crusoe Culture

At Crusoe, we believe that our people are our greatest asset. We foster a culture of innovation, collaboration, and continuous learning. We are passionate about our mission and committed to making a positive impact on the world. We value diversity and inclusion and strive to create a workplace where everyone feels welcome and respected.

How to Apply

If you are a data-driven and results-oriented marketing professional with a passion for SEO and AI, we encourage you to apply. Please submit your resume and cover letter through our online application portal. We look forward to hearing from you!

FAQ

1. What is Crusoe's mission? Crusoe's mission is to accelerate the abundance of energy and intelligence.
2. What are the key responsibilities of the Web Marketing Manager? The key responsibilities include owning the technical SEO/AEO roadmap, monitoring and optimizing Crusoe’s presence in generative search, conducting competitive analysis, owning the web data stack, and driving data-backed decision-making.
3. What skills are required for this role? The required skills include expert-level knowledge of GA4, GTM, and SEO platforms, a deep understanding of how crawlers and LLMs process web content, and strong analytical and communication skills.
4. What is the career path for this role? The career path includes opportunities to advance into leadership positions within the marketing organization, such as Senior Web Marketing Manager, Director of Digital Marketing, and VP of Marketing.
5. What are the benefits of working at Crusoe? Crusoe offers a competitive salary and benefits package, including health insurance, paid time off, stock options, and a 401k matching program.
6. What is the company culture like at Crusoe? Crusoe fosters a culture of innovation, collaboration, and continuous learning.
7. What is AEO? AEO stands for AI Engine Optimization, which is the process of optimizing your website and content to rank higher in AI-powered search engines.
8. What is schema markup? Schema markup is code that you can add to your website to help search engines understand your content better.
9. What is generative search? Generative search refers to search engines that use AI to generate answers and summaries based on the content they find on the web.
10. Why is SEO important for Crusoe? SEO is crucial for Crusoe to increase its visibility in search results, attract qualified leads, and establish itself as a leader in the AI and energy sectors.