Web Marketing Manager at Crusoe: Drive SEO and AEO Innovation

Crusoe is on a mission to accelerate the abundance of energy and intelligence, building the engine that powers a world where people can create ambitiously with AI — without sacrificing scale, speed, or sustainability. As a Web Marketing Manager, you’ll be at the forefront of this revolution, leveraging sustainable technology to drive meaningful innovation and make a tangible impact.

Role Overview

As the Web Marketing Manager, you will serve as the strategic and analytical engine of Crusoe's digital presence. This role is tailor-made for a data-first marketer who excels at the intersection of Organic Discovery (SEO/AEO) and Performance Analytics. Your primary mission is to maximize Crusoe's visibility in search and AI engines, while simultaneously constructing the data infrastructure that proves the business impact of our web initiatives. You will not merely report on trends; you will transform search data into actionable roadmaps that guide our content, campaigns, and product direction.

A Day in the Life

Here's a glimpse into your daily activities:

• Morning: Start your day by reviewing the performance of our key web pages and content using Google Analytics 4. Analyze ranking trends and identify any potential issues or opportunities.
• Mid-day: Conduct a competitive analysis to identify organic 'white space' opportunities in the AI and infrastructure sectors. Explore keyword gaps and content strategies that can help Crusoe gain a competitive edge.
• Afternoon: Collaborate with the Demand Gen team to align paid and organic strategies. Use SEO data to improve campaign relevance and reduce dependency on paid terms.
• Late Afternoon: Translate data-backed optimizations into high-priority technical requirements for the web engineering backlog. Ensure SEO is a cornerstone of every site sprint.
• Evening: Present search data to the broader marketing team to identify emerging trends and steer the content calendar. Share insights on user behavior and keyword opportunities.

Why San Francisco?

San Francisco is a hub of innovation and technology, offering unparalleled opportunities for networking and professional growth. Being located in San Francisco allows you to:

• Collaborate with leading tech companies and startups.
• Attend industry events and conferences to stay at the forefront of SEO and marketing trends.
• Access a diverse talent pool of skilled marketers and engineers.
• Benefit from a vibrant and dynamic work environment.

Career Path

The Web Marketing Manager role at Crusoe offers a clear career path for ambitious individuals. You can progress to roles such as:

• Senior Web Marketing Manager: Lead a team of marketing specialists and drive strategic SEO initiatives across the company.
• Director of Marketing: Oversee all marketing activities and contribute to the company's overall growth strategy.
• VP of Marketing: Lead the marketing department and contribute to executive-level decision-making.

Salary & Benefits

Crusoe offers a competitive salary and benefits package, commensurate with experience. The estimated salary range for this role in San Francisco is $130,000 - $180,000 per year. Our benefits include:

• Comprehensive health, dental, and vision insurance
• Paid time off and holidays
• Employee stock options
• 401(k) retirement plan with company match
• Flexible work arrangements
• Company-sponsored events and activities

Crusoe Culture

At Crusoe, we foster a culture of innovation, collaboration, and sustainability. We are committed to building a diverse and inclusive workplace where everyone feels valued and respected. We encourage our employees to:

• Think creatively and challenge the status quo.
• Work collaboratively to achieve common goals.
• Embrace sustainable practices and contribute to a better future.

How to Apply

If you are a data-driven marketer with a passion for SEO and AEO, we encourage you to apply for the Web Marketing Manager role at Crusoe. Please submit your resume and cover letter through our online application portal. Be sure to highlight your relevant experience and skills.

FAQ

1. What is Crusoe's mission?

   Crusoe's mission is to accelerate the abundance of energy and intelligence.

2. What are the key responsibilities of the Web Marketing Manager?

   The Web Marketing Manager is responsible for maximizing Crusoe's visibility in search and AI engines, building the data infrastructure that proves the business impact of web initiatives, and driving data-backed optimizations across the company.

3. What skills are required for this role?

   Key skills include expertise in SEO, AEO, Google Analytics 4, Google Tag Manager, SEMrush, Ahrefs, Botify, and Looker Studio.

4. What is the ideal experience level for this role?

   We are looking for candidates with 4+ years of experience in a technical SEO or Web Marketing Analytics role, ideally in-house at a B2B tech or AI company.

5. What is the career path for this role?

   The Web Marketing Manager role offers opportunities to progress to Senior Web Marketing Manager, Director of Marketing, and VP of Marketing.

6. What is the salary range for this role?

   The estimated salary range for this role in San Francisco is $130,000 - $180,000 per year.

7. What benefits does Crusoe offer?

   Crusoe offers comprehensive health, dental, and vision insurance, paid time off and holidays, employee stock options, and a 401(k) retirement plan with company match.

8. What is the company culture like at Crusoe?

   Crusoe fosters a culture of innovation, collaboration, and sustainability.

9. How can I apply for this role?

   Please submit your resume and cover letter through our online application portal.

10. Does Crusoe offer flexible work arrangements?

    Yes, Crusoe offers flexible work arrangements.