About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering joy to consumers. In India, PepsiCo has a strong presence with extensive distribution networks and a focus on local market leadership. As a Customer Executive in Allahabad, Uttar Pradesh, you'll be part of this dynamic team driving PepsiCo's success in the competitive FMCG sector.

Role Overview

The Customer Executive role at PepsiCo in Allahabad is pivotal in representing the company in the market. This position involves handling single or multiple distributors across various business scales, planning and executing joint business plans, and building sustainable sales capabilities. You'll coach distributors and their sales teams to expand business, resolve market challenges, and ensure incremental growth. This full-time opportunity is ideal for dynamic professionals with FMCG experience who thrive in fast-paced environments and are passionate about sales execution.

Key Impact Areas

From achieving monthly sales targets to enhancing distribution networks, your efforts will directly contribute to PepsiCo's market dominance in Uttar Pradesh. Expect hands-on involvement in route planning, outlet expansion, and performance monitoring.

Key Responsibilities

As a Customer Executive, your day-to-day duties will focus on market execution, team development, and distributor management:

• Deliver secondary monthly targets and drive gross revenue growth through efficient route planning and productivity enhancements.
• Increase net distribution by expanding the number of outlets served and boost weighted distribution via higher SKU counts in existing outlets.
• Ensure stock availability, rack execution as per planogram, and build strong market relationships for maximum customer satisfaction.
• Conduct one-on-one training for Primary Sales Representatives (PSRs) to build business understanding and sales skills; set monthly targets and coach in the field.
• Monitor PSR performance via sales reports, communicate incentives, and motivate teams to exceed goals.
• Manage distributor appointments, retirements, health (ROI), recruitment, retention, expiry minimization, timely deliveries, and food compliance.

Qualifications & Requirements

To succeed in this role, candidates should meet the following criteria:

• Any undergraduate or postgraduate degree.
• Minimum 2 years of experience in FMCG or similar sales and distribution.
• Strong knowledge of FMCG sales and distribution models.
• Proficiency in computer applications like Excel, Word, and Outlook.
• Local language skills (good to have) and basic English proficiency.
• Data proficiency, especially in ROI models.

Key skills include negotiation, communication, people management, time management, critical thinking, analytical ability, and problem-solving. If you excel in these areas, this role offers a platform to showcase your talents at PepsiCo.

Benefits & Perks

PepsiCo values its employees and offers a comprehensive benefits package designed to support your professional and personal growth:

• Competitive salary estimated at ₹65,000 - ₹95,000 per year, with performance-based incentives and bonuses.
• Health insurance, medical benefits, and employee assistance programs.
• Training and development opportunities, including sales coaching and leadership programs.
• Flexible work culture with market travel allowances.
• Retirement benefits and employee stock purchase plans.
• Access to PepsiCo's global network for career mobility.

Career Growth

At PepsiCo, career progression is merit-based and rapid for high performers. Starting as a Customer Executive, you can advance to roles like Area Sales Manager, Regional Sales Lead, or even higher leadership positions in sales and distribution. The company invests in talent through structured training, mentorship, and exposure to diverse markets. Many executives have grown into key decision-making roles, leveraging PepsiCo's global platform for long-term success.

Development Opportunities

Participate in PepsiCo's leadership academies, digital sales tools training, and sustainability initiatives, positioning you for future roles in supply chain or category management.

Why Join Us

Joining PepsiCo as a Customer Executive in Allahabad means becoming part of a legacy brand that's shaping India's FMCG landscape. Work with cutting-edge products, collaborate with passionate teams, and impact millions of consumers. PepsiCo's commitment to sustainability, diversity, and innovation ensures you're not just employed but empowered to make a difference. With a strong emphasis on work-life balance and recognition, this role offers stability and excitement in Uttar Pradesh's growing market.

Role FAQs

Q: What is the experience level required?
A: 2+ years in FMCG sales and distribution.

Q: Is travel involved?
A: Yes, field-based role with market visits and route planning.

Q: What salary can I expect?
A: Estimated ₹65,000 - ₹95,000 yearly, plus incentives.

Q: Are there training programs?
A: Yes, comprehensive onboarding and ongoing sales training.

Q: How does PepsiCo support career growth?
A: Through mentorship, performance reviews, and internal mobility programs.

Ready to elevate your career? Apply now for the Customer Executive position at PepsiCo in Allahabad and be part of something bigger.