About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio that includes iconic brands like Pepsi, Lay's, Kurkure, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering joy to consumers. In India, PepsiCo has a strong presence, driving the FMCG sector with a focus on sales excellence, distribution networks, and market leadership. As a Customer Executive in Dibrugarh, Assam, you'll be at the forefront of PepsiCo's mission to refresh the world and create positive change.

Role Overview

The Customer Executive (CE) role at PepsiCo in Dibrugarh, Assam, is pivotal in representing the company in the market. You will handle single or multiple distributors across various business scales, planning, deploying, and executing joint business plans to drive sustainable sales growth. This position involves coaching distributors and their sales teams, resolving market challenges, and ensuring incremental business expansion. It's an ideal opportunity for dynamic individuals passionate about FMCG sales, distribution, and building lasting market relationships.

Market Impact

As a CE, you'll deliver secondary monthly targets, achieve gross revenue growth, and optimize routes for higher productivity. Focus on expanding net distribution by serving more outlets and increasing weighted distribution through higher SKU counts in existing ones.

Key Responsibilities

Your day-to-day responsibilities as a Customer Executive will encompass market execution, training, and distributor management:

• Deliver secondary monthly targets and drive gross revenue growth through efficient route planning and productivity enhancements.
• Increase net distribution by expanding the number of outlets served and boost weighted distribution by elevating SKU counts in current outlets.
• Ensure stock availability, rack execution as per planogram, and build strong market relationships for maximum customer satisfaction.
• Conduct one-on-one training for Pre-Sales Representatives (PSRs) to build business acumen and sales skills; set monthly targets and coach them in the field.
• Monitor PSR performance via sales reports, communicate incentives, and motivate teams to exceed targets.
• Manage distributor appointments, retirements, health (ROI), recruitment, retention, expiry minimization via FIFO, order delivery, food compliance, and PepsiCo sales competencies development.

Qualifications & Requirements

To succeed as a Customer Executive at PepsiCo, you need a blend of sales expertise and practical skills:

• Strong knowledge of FMCG sales and distribution models.
• Proficiency in computer applications including MS Excel, Word, and Outlook for data handling and reporting.
• Good command of the local language (Assamese preferred) and basic English for effective communication.
• Data proficiency, particularly in ROI modeling, to analyze performance and drive decisions.

Prior experience in sales or distribution within the food and beverage sector is advantageous. A bachelor's degree in any discipline is typically required, with a focus on commerce or business preferred.

Benefits & Perks

PepsiCo offers a rewarding package for Customer Executives:

• Competitive annual salary estimated at INR 65,000 - 95,000, plus performance-based incentives and bonuses.
• Comprehensive health insurance, medical benefits, and wellness programs.
• Paid training sessions, skill development workshops, and access to PepsiCo's global learning platforms.
• Travel allowances, mobile reimbursement, and field support resources.
• Employee discounts on PepsiCo products and festive perks.

Career Growth

At PepsiCo, your career trajectory is limitless. Starting as a Customer Executive, you can advance to roles like Area Sales Manager, Regional Sales Lead, or Key Account Manager. PepsiCo invests in talent through leadership programs, cross-functional exposure, and international opportunities. Many executives have risen to senior positions by demonstrating sales excellence and market insights. In Dibrugarh, you'll gain hands-on experience in a growing market, positioning you for rapid progression within India's dynamic FMCG landscape.

Why Join Us

Joining PepsiCo as a Customer Executive in Dibrugarh means being part of a global powerhouse with local impact. You'll work with cutting-edge products, collaborate with motivated teams, and contribute to sustainable business practices. PepsiCo's culture emphasizes innovation, inclusivity, and performance, offering a premium work environment where your efforts directly influence market success. With Assam's expanding consumer base, this role provides unmatched growth potential in the food and beverage industry.

Role FAQs

Q: What is the work schedule for a Customer Executive?
A: Full-time, primarily field-based with flexible hours focused on market visits, distributor meetings, and team coaching.

Q: Is prior FMCG experience mandatory?
A: Preferred but not mandatory; strong sales aptitude and willingness to learn are key.

Q: What support does PepsiCo provide for training?
A: Extensive one-on-one coaching, monthly programs, and digital tools for performance tracking.

Q: How does PepsiCo ensure work-life balance?
A: Through structured routes, incentives for efficiency, and wellness initiatives.

Q: What are the next career steps?
A: Promotion to supervisory roles based on targets achieved and competencies developed.

This role is your gateway to a thriving career at PepsiCo. Apply now and elevate your professional journey in Dibrugarh, Assam.