About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs thousands of passionate professionals dedicated to delivering joy through innovative products. In India, PepsiCo has a strong presence, driving growth in the fast-moving consumer goods (FMCG) sector through sustainable practices and market leadership. As a Customer Executive in Hoshiarpur, Punjab, you'll be at the forefront of this dynamic operation, representing a global giant in your local market.

Role Overview

The Customer Executive (CE) role at PepsiCo in Hoshiarpur, Punjab, is pivotal for managing distributors, executing joint business plans, and driving sustainable sales growth. This full-time position involves handling single or multiple distributors across various business scales. You'll act as PepsiCo's market representative, coaching distributor teams, resolving challenges, and ensuring incremental business. Key metrics include Sec Value Achievement vs. Plan, outlets/distribution addition, range selling with focus on innovation, percentage of outlets billed, and order cancellation rate. Ideal for FMCG sales professionals with 4+ years of experience seeking impactful growth.

Market Execution Focus

Focus on delivering secondary monthly targets, gross revenue growth, efficient route planning, net distribution expansion, weighted distribution via SKU increases, stock availability, and rack execution per planogram. Build strong market relationships for maximum customer satisfaction.

Training and Team Development

Conduct one-on-one training for Pre-Sales Representatives (PSRs), set monthly targets, coach in-market execution, monitor performance via reports, and motivate through incentives.

Distributor Management

Handle distributor appointments/retirements, ensure ROI adherence to joint business plans, manage recruitment/retention, minimize expiry/stales with FIFO and stacking norms, track order deliveries, ensure food compliance, and develop distributor competencies.

Key Responsibilities

• Deliver secondary monthly targets and drive gross revenue growth in Hoshiarpur market.
• Plan routes efficiently to enhance productivity and serve more outlets.
• Increase net distribution by adding new outlets and boosting SKU counts in existing ones.
• Ensure stock availability, proper rack execution as per planogram, and relationship building for customer satisfaction.
• Provide one-on-one training to PSRs, set targets, coach execution, monitor performance, and communicate incentives.
• Manage distributor health including ROI, recruitment, retention, expiry minimization, timely deliveries, and food compliance.

Qualifications & Requirements

To succeed as a Customer Executive at PepsiCo, candidates need:

• Any undergraduate or postgraduate degree.
• Minimum 4 years of experience in FMCG or similar sales and distribution.
• Key competencies: FMCG sales model knowledge, proficiency in MS Excel, Word, Outlook; local language and basic English preferred; data proficiency in ROI models.
• Essential skills: Negotiation, communication, people management, time management, critical thinking, analytical ability, and problem-solving.

Key interfaces include internal teams like Area Sales Manager, Market Development Manager, and external partners such as customers, distributors, and salesmen.

Benefits & Perks

PepsiCo offers a rewarding package for Customer Executives:

• Estimated salary range of ₹65,000 - ₹95,000 per month, based on Food & Beverage sector rates in India with a competitive buffer.
• Performance-based incentives and bonuses tied to key metrics.
• Comprehensive health insurance, wellness programs, and employee assistance.
• Professional development through training on sales competencies and tools.
• Work-life balance with market-based travel and supportive team environment.

Career Growth

At PepsiCo, this role opens doors to advancement. Excel as a Customer Executive and progress to Area Sales Manager, Market Development Manager, or higher leadership in sales and revenue management. PepsiCo invests in talent through structured programs, mentorship, and exposure to diverse markets. Many alumni have risen to regional and national roles, leveraging skills in distribution, analytics, and people management.

Why Join Us

Join PepsiCo in Hoshiarpur for a premium career in FMCG. Represent a global leader, impact local markets, and grow with a company committed to sustainability and innovation. Enjoy a collaborative culture, cutting-edge tools, and the chance to coach teams toward excellence. PepsiCo values diversity, integrity, and results—perfect for driven professionals in Punjab's vibrant market.

Role FAQs

What is the experience requirement?

4 years in FMCG sales and distribution.

What is the salary range?

Estimated ₹65,000 - ₹95,000 monthly, plus incentives.

Is local language necessary?

Good to have, along with basic English.

What are the key metrics for success?

Sec Value vs. Plan, outlet addition, range selling, billed outlets %, and order cancellation rate.

How does PepsiCo support career growth?

Through training, coaching, and clear paths to management roles.