About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth, innovation, and delivering consumer delight. In India, PepsiCo has a strong presence with extensive distribution networks and a focus on local market dynamics. As a Customer Executive in Hoshiarpur, Punjab, you'll be at the forefront of PepsiCo's mission to refresh the world and create positive change.

Role Overview

The Customer Executive (CE) role at PepsiCo in Hoshiarpur, Punjab, is pivotal in representing the company in the market. You will handle single or multiple distributors across varying business scales, planning, deploying, and executing joint business plans to drive sustainable sales growth. This position involves coaching distributors and their sales teams, resolving market challenges, and ensuring incremental business expansion. It's an ideal opportunity for dynamic professionals with FMCG experience to thrive in a fast-paced environment, contributing directly to PepsiCo's market leadership in the food and beverage sector.

Key Impact Areas

As a CE, you'll focus on market delivery, training, and distributor management, ensuring targets are met while building long-term partnerships.

Key Responsibilities

Your day-to-day responsibilities will encompass a blend of strategic planning and hands-on execution:

• Delivering secondary monthly targets and driving gross revenue growth through efficient route planning and productivity enhancements.
• Increasing net distribution by expanding the number of outlets served and boosting weighted distribution via higher SKU counts in existing outlets.
• Ensuring stock availability, superior rack execution as per planograms, and fostering strong market relationships for maximum customer satisfaction.
• Conducting one-on-one training for Pre-Sales Representatives (PSRs) to build business acumen and sales capabilities, setting monthly targets, and coaching them in real-market scenarios.
• Monitoring PSR performance via regular sales reports, communicating incentives, and motivating teams to surpass targets.
• Managing distributor appointments, retirements, health (including ROI), recruitment, retention of sales reps, minimizing expiry/stales through FIFO and stacking norms, ensuring timely deliveries, food compliance, and developing distributor competencies in PepsiCo sales practices.

Qualifications & Requirements

To succeed in this role, candidates should possess:

• Any undergraduate or postgraduate degree, providing a solid educational foundation.
• Minimum 2 years of experience in FMCG or similar sales and distribution environments.
• Strong knowledge of FMCG sales and distribution models.
• Proficiency in computer applications like MS Excel, Word, and Outlook for data analysis and reporting.
• Local language skills (good to have) alongside basic English for effective communication.
• Data proficiency, particularly in ROI models, to support business decisions.

Essential skills include negotiation, communication, people management, time management, critical thinking, analytical ability, and problem-solving, enabling you to navigate complex market dynamics effectively.

Benefits & Perks

PepsiCo offers a rewarding package for Customer Executives:

• Competitive estimated salary range of INR 65,000 - 95,000 per year, with performance-based incentives and bonuses.
• Comprehensive health insurance, including medical coverage for you and your family.
• Professional development through ongoing training programs and access to PepsiCo's global learning resources.
• Employee wellness initiatives, including fitness programs and mental health support.
• Flexible work culture with opportunities for field-based autonomy and team collaboration.
• Generous leave policies and festive bonuses aligned with Indian traditions.

Career Growth

At PepsiCo, career progression is a reality for high performers. Starting as a Customer Executive, you can advance to roles like Area Sales Manager, Regional Sales Lead, or even higher leadership positions in sales and distribution. PepsiCo invests in talent through leadership development programs, cross-functional exposure, and international opportunities. Many of our executives have grown into key market influencers, leveraging their market expertise for broader responsibilities.

Why Join Us

Joining PepsiCo as a Customer Executive in Hoshiarpur means becoming part of a legacy brand that's shaping India's FMCG landscape. You'll work with cutting-edge products, collaborate with passionate teams, and impact local communities through sustainable practices. PepsiCo's commitment to diversity, inclusion, and innovation ensures a supportive environment where your contributions are valued. With a focus on work-life balance and recognition, this role offers stability and excitement in Punjab's vibrant market.

Role FAQs

Q: What is the experience level required?
A: 2+ years in FMCG sales and distribution is essential.

Q: Is local language knowledge mandatory?
A: It's a good-to-have skill, alongside basic English.

Q: What tools will I use?
A: MS Excel, Word, Outlook, and PepsiCo's sales reporting systems.

Q: How does PepsiCo support training?
A: Through one-on-one coaching, monthly programs, and competency development.

Q: What are the growth prospects?
A: Clear paths to managerial roles with performance and training.

Q: Is this a full-time position?
A: Yes, full-time employment with field-based responsibilities in Hoshiarpur.