About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs thousands of passionate professionals dedicated to delivering joy through innovative products. In India, PepsiCo has a strong presence, driving growth in the fast-moving consumer goods (FMCG) sector through sustainable practices and market leadership. As a Customer Executive in Moradabad, Uttar Pradesh, you'll be at the forefront of this dynamic operation, representing a global giant in a vibrant local market.

Role Overview

The Customer Executive role at PepsiCo in Moradabad is pivotal for managing distributor relationships and executing sales strategies in the Food & Beverage sector. This full-time position involves handling single or multiple distributors across varying business scales. You'll act as PepsiCo's market representative, responsible for planning, deploying, and executing joint business plans while building sustainable sales capabilities. By coaching distributors and their Pre-Sales Representatives (PSRs), you'll drive business expansion, resolve market challenges, and ensure incremental growth. This role demands a blend of strategic planning, hands-on execution, and strong interpersonal skills in a competitive FMCG landscape.

Key Responsibilities

As a Customer Executive, your day-to-day duties will focus on sales excellence and operational efficiency:

• Delivering secondary monthly targets and driving gross revenue growth through effective market strategies.
• Planning efficient routes to maximize productivity and outlet coverage.
• Increasing net distribution by expanding the number of served outlets and boosting weighted distribution via higher SKU counts in existing ones.
• Ensuring stock availability, perfect rack execution as per planograms, and minimizing expiry through FIFO and stacking norms.
• Building strong market relationships to enhance customer satisfaction and loyalty.
• Conducting one-on-one training for PSRs to build business acumen and sales skills, setting monthly targets, and monitoring performance via sales reports.
• Managing distributor appointments, retirements, health (ROI), recruitment, retention, and compliance with food safety standards.
• Facilitating timely order deliveries and developing distributors on PepsiCo's sales competencies.

Market Execution Excellence

Success hinges on your ability to execute in the field, turning plans into tangible results that propel PepsiCo's market share in Moradabad and surrounding areas.

Qualifications & Requirements

To thrive as a Customer Executive at PepsiCo, candidates should meet these criteria:

• Any undergraduate degree from a recognized institution.
• MBA or Post Graduation preferred, especially from Tier 2/3/4 colleges, to bring structured business insights.
• 5 to 7 years of experience in FMCG or similar sales and distribution roles, with proven track record in target achievement and team management.

Prior exposure to distributor management, sales coaching, and market execution in the Food & Beverage industry is highly desirable. Strong analytical skills for performance tracking and a results-oriented mindset are essential.

Benefits & Perks

PepsiCo offers a comprehensive benefits package designed to support your professional and personal well-being:

• Competitive salary estimated at ₹65,000 - ₹95,000 per month, plus performance-based incentives and bonuses.
• Health insurance coverage, including medical benefits for you and your family.
• Employee wellness programs, including gym memberships and mental health support.
• Generous paid time off, flexible work options where applicable, and travel allowances for field roles.
• Access to PepsiCo's global learning platform with training in sales, leadership, and digital tools.

Career Growth

At PepsiCo, career progression is a reality for high performers. Starting as a Customer Executive, you can advance to roles like Area Sales Manager, Regional Sales Lead, or even higher leadership positions in sales operations. The company's robust talent development programs, mentorship opportunities, and internal mobility ensure your growth aligns with business needs. Many executives have risen through the ranks, gaining exposure to diverse markets and functions across India and globally.

Why Join Us

Joining PepsiCo as a Customer Executive in Moradabad means becoming part of a legacy brand that's shaping India's FMCG future. You'll work in a high-energy environment with cutting-edge tools for sales tracking, collaborate with top talent, and contribute to sustainable growth initiatives. Moradabad's strategic location offers immense market potential in Uttar Pradesh, allowing you to make a real impact. PepsiCo values diversity, innovation, and employee success, offering stability and excitement in equal measure.

Role FAQs

What is the work schedule for this role?

This is a full-time field-based role with flexible hours focused on market visits, typically 5-6 days a week, including travel within the territory.

Is prior FMCG experience mandatory?

Yes, 5-7 years in FMCG sales and distribution is required to handle the role's complexities effectively.

What salary can I expect?

Estimated monthly salary ranges from ₹65,000 to ₹95,000, based on experience, with additional incentives.

Are there relocation benefits?

For local candidates in Moradabad, no relocation is needed; otherwise, discuss during interview.

How does PepsiCo support professional development?

Through regular training, performance reviews, and leadership programs tailored for sales professionals.