About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Tropicana. Operating in over 200 countries, PepsiCo employs thousands of passionate professionals dedicated to delivering innovative products and sustainable growth. In India, PepsiCo has a strong presence, driving the beverage and snacks market with a focus on quality, distribution excellence, and consumer satisfaction. As a Customer Executive in Talwara, Punjab, you'll be at the forefront of PepsiCo's market execution strategy, representing a global giant in a dynamic local market.

Role Overview

The Customer Executive role at PepsiCo in Talwara, Punjab, is pivotal in managing distributor relationships and executing sales plans to drive business growth. This position involves handling single or multiple distributors across various business scales, planning and deploying joint business plans, and ensuring sustainable sales capabilities. You'll coach distributors and their sales teams, resolve market challenges, and contribute to incremental business growth. This full-time role offers a chance to immerse yourself in the fast-paced FMCG sector, leveraging PepsiCo's robust infrastructure for professional success.

Key Responsibilities

Market Delivery and Growth

Deliver monthly secondary targets and drive gross revenue growth by planning efficient routes to boost productivity. Increase net distribution by expanding the number of outlets served and enhance weighted distribution through higher SKU counts in existing outlets. Ensure stock availability and flawless rack execution as per planograms, while building strong market relationships to maximize customer satisfaction.

Training and Team Development

Conduct one-on-one training for Pre-Sales Representatives (PSRs) to build business understanding and sales skills. Set monthly targets for salesmen, work alongside them in the market for hands-on coaching, and monitor performance via regular sales reports. Communicate incentives effectively to motivate the team towards achieving targets.

Distributor Management

Oversee distributor/hub/spokes appointments and retirements for territories. Maintain distributor health by ensuring adherence to the Joint Business Plan and optimizing ROI. Collaborate on recruitment and retention of sales representatives, minimize expiry/stales through FIFO and stacking norms, track timely order deliveries, ensure food compliance, and facilitate distributor development in PepsiCo sales competencies.

Qualifications & Requirements

To excel as a Customer Executive at PepsiCo, candidates should hold any undergraduate or postgraduate degree. A minimum of 2 years of experience in FMCG or similar sales and distribution is essential. Key competencies include deep knowledge of the FMCG sales and distribution model, proficiency in MS Excel, Word, and Outlook, local language skills (preferred), basic English, and data proficiency in ROI models. Essential skills encompass negotiation, communication, people management, time management, critical thinking, analytical ability, and problem-solving.

Benefits & Perks

PepsiCo offers a comprehensive benefits package designed to support your professional and personal well-being. Enjoy a competitive salary estimated between ₹65,000 - ₹95,000 per month, performance-based incentives, and bonuses. Additional perks include health insurance, employee assistance programs, and wellness initiatives. Gain access to world-class training, skill development workshops, and opportunities for international exposure. PepsiCo fosters a collaborative culture with flexible work elements, modern tools, and recognition programs to celebrate your achievements.

Career Growth

At PepsiCo, career progression is a reality for high performers. Starting as a Customer Executive, you can advance to roles like Area Sales Manager, Regional Sales Lead, or even higher leadership positions in sales and distribution. PepsiCo invests in talent through leadership development programs, mentorship, and cross-functional exposure. Many employees have grown into key decision-making roles, benefiting from PepsiCo's global mobility opportunities and a clear promotion pathway based on merit and results.

Why Join Us

Joining PepsiCo as a Customer Executive in Talwara means becoming part of a legacy of innovation and market leadership. Work with cutting-edge products, collaborate with top-tier distributors, and impact millions of consumers daily. PepsiCo's commitment to sustainability, diversity, and inclusion creates an inclusive environment where your contributions matter. With a strong emphasis on work-life balance and employee empowerment, this role offers stability, excitement, and the chance to build a rewarding career in India's booming FMCG sector.

Role FAQs

What is the experience level required?

2 years in FMCG or similar sales and distribution experience is required.

What is the estimated salary range?

₹65,000 to ₹95,000 per month, based on sector standards with a buffer for performance.

Is local language knowledge necessary?

It's good to have, along with basic English for effective communication.

What tools will I use daily?

MS Excel, Word, Outlook, and sales reporting tools for data analysis and planning.

How does PepsiCo support career development?

Through training, coaching, mentorship, and clear promotion tracks for ambitious professionals.