About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In Kazakhstan, PepsiCo has a strong presence, driving innovation in the FMCG sector through sustainable practices, market-leading products, and a commitment to local economic growth. As a Customer Management Lead in Almaty, you'll join a dynamic team shaping the future of organized trade in Central Asia.

Role Overview

The Customer Management Lead position at PepsiCo in Almaty, Kazakhstan, is a pivotal leadership role focused on organized trade (OT). Reporting to senior commercial leadership, you'll spearhead strategies to ensure stable and profitable growth with key customers. This full-time role demands a blend of strategic vision, operational excellence, and team leadership to execute PepsiCo's Go-to-Market (GTM) priorities. Ideal for seasoned FMCG professionals with a proven track record in sales and customer management, this position offers the chance to influence channel profitability and drive international-standard execution in Kazakhstan's competitive market.

Strategic Impact

In this role, you'll define KPIs, craft investment strategies, and lead the annual operating plan (AOP), aligning brand building, innovation, logistics, and financial goals with PepsiCo's global objectives. Your work will directly contribute to shelf space dominance and customer execution at world-class levels.

Key Responsibilities

Take ownership of PepsiCo's organized trade success in Kazakhstan with these core duties:

• Lead the OT team in developing strategy and key performance indicators (KPIs) to secure stable, profitable business growth.
• Design and roll out investment strategies prioritizing channel execution and profitability for key customers.
• Spearhead the annual operating plan, incorporating strategic initiatives, brand activities, innovations, GTM strategies, logistics targets, expense management, financial schemes, and personnel development to meet AOP profitability goals.
• Drive the WCCE (World Class Customer Execution) agenda, ensuring international-standard shelf and additional placement execution aligned with channel priorities.
• Train and upskill the team on key client management, fostering collaboration and implementing training programs to boost potential.
• Prepare business plans and budgets for the channel, setting targets and enabling resource planning for business objectives.
• Establish and maintain cross-functional processes with PepsiCo departments for timely support and goal achievement.

Qualifications & Requirements

To excel as Customer Management Lead, candidates must demonstrate:

• Solid business experience in FMCG companies, with strong commercial insight into market/customer structures and GTM.
• Proven ability to manage complexity, collaborate across boundaries, and influence stakeholders.
• Extensive sales operations experience, including front-line sales management across geographies.
• Track record of building high-performing teams and effective resource management.
• High-performance history delivering consistent business results.

Key skills include negotiation, leadership, customer management, communication, collaboration, analytical prowess, and financial acumen. A bachelor's degree in business, marketing, or a related field is preferred, along with fluency in English and Russian.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for top talent in Almaty:

• Competitive salary estimated at 65,000,000 - 95,000,000 KZT annually, with performance bonuses.
• Comprehensive medical insurance covering family members.
• Generous paid time off, including vacation and parental leave.
• Employee discounts on PepsiCo products and partnerships.
• State-of-the-art gym memberships and wellness programs.
• Relocation assistance for qualified international candidates.

Career Growth

At PepsiCo, career progression is a reality. This role serves as a launchpad to regional leadership positions in Central Asia or global commercial roles. Benefit from PepsiCo's Leadership Development Program, mentorship from executives, and access to world-class training in sales strategy, digital transformation, and sustainability. High performers often advance to Director-level roles within 2-3 years, with opportunities in Moscow, Dubai, or headquarters in New York.

Why Join Us

Join PepsiCo in Almaty to be part of a global powerhouse committed to 'Performance with Purpose' – delivering sustained growth while uplifting communities. Work in a collaborative environment with cutting-edge tools, influence Kazakhstan's FMCG landscape, and enjoy Almaty's vibrant culture, from Tian Shan mountains to bustling markets. PepsiCo values diversity, innovation, and results, making it the employer of choice for ambitious leaders.

Role FAQs

What is the work schedule?

Full-time, Monday-Friday, with flexibility for hybrid arrangements in Almaty.

Is relocation support available?

Yes, for exceptional candidates from outside Kazakhstan.

What are the language requirements?

Proficiency in Russian and English; Kazakh is a plus.

How does this role contribute to PepsiCo's goals?

Directly drives revenue growth and market share in organized trade, aligning with PepsiCo's sustainable growth strategy.

Application process?

Submit your CV via PepsiCo's careers portal; shortlisted candidates interviewed within 2 weeks.