About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Gatorade, Lay's, Quaker, and Tropicana. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. The company is committed to sustainable growth, innovation, and creating a positive impact through initiatives like PepsiCo Positive (pep+), which focuses on environmental sustainability, healthier products, and empowered communities. At PepsiCo, data and AI are at the heart of driving smarter decisions, accelerating innovation, and building consumer trust. As a leader in the consumer goods industry, PepsiCo invests heavily in digital transformation to stay ahead in a competitive market.

Role Overview

The Data & AI Culture and Adoption Director at PepsiCo in Plano, Texas, is a strategic leadership role designed to embed a data-driven and AI-empowered culture across the global organization. Reporting into key transformation and technology teams, this director will serve as a change catalyst, ensuring data is treated as a strategic asset—valued, trusted, accessible, and used for business decisions. You will champion ethical AI adoption, design literacy programs, and foster engagement to empower employees at all levels, from executives to frontline staff. This position offers a unique opportunity to influence PepsiCo's enterprise-wide mindset shift, driving innovation and regulatory trust in a dynamic, global environment.

Why This Role Matters at PepsiCo

In an era where data and AI redefine business success, PepsiCo seeks a visionary leader to scale cultural adoption. This role bridges business, technology, and leadership, translating complex concepts into actionable strategies that fuel smarter decisions and business process reinvention across the value chain.

Key Responsibilities

As Data & AI Culture and Adoption Director, you will lead transformative initiatives targeting key personas like business leaders, S&T leaders, data owners, AI initiative owners, end users, and D&AI professionals. Responsibilities include:

• Defining and executing a global Data & AI culture strategy, including a multi-year roadmap promoting accountability, trust, innovation, and responsible practices.
• Driving senior leader advocacy to cascade a data-driven, AI-enabled mindset from the top, through training, communications, leadership development, and recognition programs.
• Building and scaling data & AI literacy programs in collaboration with HR and Learning & Development, covering data concepts, governance, storytelling, tools, and AI applications with tailored paths for executives, managers, frontline staff, and technical practitioners.
• Partnering with governance, risk, and compliance teams to align initiatives with ethical AI principles and data frameworks.
• Creating engaging communications, storytelling, communities of practice, and ambassador networks; amplifying messages via town halls, intranet, and events.
• Defining KPIs for cultural adoption (e.g., adoption rates, literacy levels, sentiment, trust, business outcomes) and refining approaches based on feedback and global nuances.

Qualifications & Requirements

To succeed in this high-impact role, candidates must demonstrate:

• Bachelor’s degree in Business, Organizational Psychology, Data Science, Information Technology, or related field; advanced degree (MBA, MA in Organizational Behavior) preferred.
• 10+ years of experience leading large-scale culture change, organizational development, or transformation programs, with 5+ years in data/AI or technology-focused roles strongly preferred.
• Proven track record of influencing senior leaders and driving measurable behavior change in complex, global organizations.
• Expertise in change management, literacy program design, stakeholder engagement, ethical AI advocacy, and KPI measurement.
• Strong communication skills to translate technical concepts into accessible language for diverse global audiences.

PepsiCo values location-confirmed skills, experience, and education in determining starting salary within the $125,900 - $249,900 range.

Benefits & Perks

PepsiCo offers a premium compensation package to support your success:

• Base salary: $125,900 - $249,900 USD, based on experience.
• Performance bonus: 25% of annual salary paid annually; additional 10% over 3 years.
• Long-term incentive equity based on eligibility and performance.
• Comprehensive benefits: Medical, dental, vision, disability, health/dependent care FSAs, EAP, accident/group legal/life insurance, and defined contribution retirement plan.
• Generous paid time off, including parental leave, vacation, sick, and bereavement, subject to eligibility.

These perks reflect PepsiCo's commitment to employee well-being and long-term financial security.

Career Growth

At PepsiCo, this director-level role opens doors to executive leadership in digital transformation, AI strategy, and global operations. With exposure to C-suite stakeholders and cross-functional teams, you'll build a network spanning business units worldwide. PepsiCo's robust Learning & Development programs, mentorship opportunities, and internal mobility ensure continuous growth. Many leaders advance to VP roles in innovation, technology, or enterprise transformation, leveraging the skills honed in data & AI culture leadership.

Why Join Us

Join PepsiCo to shape the future of a global powerhouse where data and AI drive real-world impact—from optimizing supply chains to personalizing consumer experiences. Work in Plano, Texas, a hub for PepsiCo's North American operations, with a collaborative culture that values innovation and inclusivity. Be part of a team that's not just adapting to AI but leading its ethical, widespread adoption. With competitive pay, unparalleled benefits, and a mission to refresh the world, PepsiCo offers more than a job—it's a platform for transformative leadership.

Role FAQs

Q: What is the location and work arrangement?
A: Based in Plano, Texas, with global scope; hybrid flexibility per PepsiCo policy.

Q: Is prior AI experience required?
A: 5+ years in data/AI or tech roles strongly preferred, alongside culture change expertise.

Q: How does salary determination work?
A: Based on skills, experience, education; recruiter provides specifics. Includes substantial bonuses and equity.

Q: What makes this role unique at PepsiCo?
A: Direct influence on global culture shift, partnering with executives to embed data/AI as core to business success.

Q: How to apply?
A: Submit your resume via PepsiCo careers portal—opportunities like this fill fast!