About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an iconic portfolio that includes beloved brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and is committed to sustainable growth through innovation, consumer insights, and exceptional experiences. In India, PepsiCo's India Capability Center (ICC) in Hyderabad serves as a hub for advanced research and analytics, driving data-informed decisions that shape consumer preferences worldwide. As a Data Analyst in Sensory and Consumer Experience, you'll contribute to this legacy by transforming raw data into actionable insights for global markets.

Role Overview

The Data Analyst, Sensory and Consumer Experience role at PepsiCo's Hyderabad ICC supports the Experience Consumer Research team. This position focuses on delivering high-quality data analysis for sensory and consumer studies, ensuring projects are completed on-time, in-full, and on-budget. You'll collaborate with program leads, programmers, and reporters across EMESA, APAC, and IB regions, leveraging cutting-edge tools like EyeQuestion, Harmoni, and XLStat. Ideal for analytical minds with a passion for consumer behavior, this role offers exposure to global projects in the dynamic food and beverage sector.

Key Tools and Methodologies

Expect to work with EyeQuestion for analysis programs, Harmoni for reporting, XLStat for statistics, PowerBI for visualization, LabVantage for lab management, and O365 for seamless collaboration. Statistical expertise in ANOVA, paired T-Test, Tukey’s HSD, Cochran’s Q test, and mean drop penalty analysis is essential.

Key Responsibilities

In this role, you'll play a pivotal part in the consumer research lifecycle. Responsibilities include working closely with key program leads and programmers to analyze study results using global SOPs from EXP Consumer Research Transformation and Data Science & Analytics. You'll assess data quality, identify consumer outliers, and generate summary tables for reporters. Sharing outcomes with Program Managers and providing revisions as needed ensures precision. Additionally, partner to innovate processes for efficiency, all while maintaining transparency in Microsoft Teams and O365 tools. Coordinate with international teams to develop clear project plans with robust quality controls.

Qualifications & Requirements

Candidates need a BS in a relevant field such as Data Science, Sensory Science, or Statistics, coupled with 5-6 years of experience in quantitative consumer research designs and systems. Proficiency in statistical analysis programs is required, along with the ability to interpret complex data into actionable insights. Strong communication skills in English—both oral and written—are crucial for internal and external interactions. You'll demonstrate time management across multiple priorities, rapid learning of applications, high ownership, initiative, intellectual curiosity, and meticulous attention to detail. Experience with EyeQuestion, PowerBI, XLStat, Harmoni, LabVantage, and O365 is highly preferred.

Must-Have Technical Skills

Hands-on knowledge of EyeQuestion Analysis, Harmoni reporting, XLStat, and PowerBI. Familiarity with global SOPs for data science in consumer research.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for top talent. Enjoy an estimated salary range of INR 15-22 lakhs annually, based on Food & Beverage sector rates in India with a competitive buffer. Benefits include comprehensive health insurance, retirement savings plans, paid time off, and wellness programs promoting physical and mental health. Access cutting-edge facilities at the Hyderabad ICC, including modern workspaces and flexible hybrid options. Employees receive subsidized meals, gym memberships, and family support initiatives. Professional perks encompass learning stipends, mentorship programs, and tuition reimbursement for advanced certifications.

Career Growth

At PepsiCo, career progression is data-driven and merit-based. This role opens doors to senior analyst positions, data science leadership, or global consumer insights roles. With exposure to EMESA, APAC, and IB teams, you'll build a network spanning continents. PepsiCo's leadership development programs, including rotations and executive coaching, accelerate advancement. Many alumni from similar roles have advanced to managerial positions within 2-3 years, contributing to high-impact projects like product launches and market expansions.

Why Join Us

Join PepsiCo in Hyderabad to be at the forefront of sensory science and consumer experience innovation. Work on projects that influence billions of consumers, supported by a collaborative culture that values transparency and initiative. Hyderabad's ICC offers a vibrant ecosystem with state-of-the-art tech, fostering intellectual curiosity in a premium environment. Contribute to PepsiCo's sustainable future while enjoying work-life balance, global impact, and endless growth opportunities in India's booming F&B sector.

Role FAQs

What experience level is required?

5-6 years in quantitative consumer research with statistical tools.

Is relocation assistance provided?

PepsiCo offers support for eligible candidates relocating to Hyderabad.

What is the work arrangement?

Full-time, hybrid model leveraging O365 for flexibility.

Are there opportunities for international collaboration?

Yes, daily coordination with EMESA, APAC, and IB teams.

How does PepsiCo support professional development?

Through training, certifications, and global mobility programs.