About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs hundreds of thousands of people globally and generates billions in revenue annually. In India, PepsiCo has a strong presence with manufacturing, distribution, and innovation hubs, particularly in Hyderabad, a key technology and services center. The company's commitment to sustainable growth, innovation, and data-driven decision-making positions it as a leader in the Food & Beverage sector. As part of PepsiCo's Global Business Services, the Media Center of Excellence (CoE) drives cutting-edge media strategies to fuel business growth.

Role Overview

The Data Engineer - L06 role in PepsiCo's Media CoE in Hyderabad is pivotal for transforming media measurement into a competitive advantage. You will focus on building robust analytics frameworks, particularly Marketing Mix Models (MMM), attribution analytics, and ROI measurements. Serving as a trusted advisor to marketing and insights leaders across global markets, you'll enable data-driven optimizations for PepsiCo's portfolio. This position demands hands-on expertise in data science, statistical modeling, and cross-functional collaboration to deliver tangible results in media effectiveness.

Strategic Impact

In this role, you'll shape the future of media strategies by developing cross-portfolio and cross-market capabilities. Expect to work on periodic model refreshes, new model builds, and R&D for advanced techniques, ensuring PepsiCo stays ahead in media ROI analytics.

Key Responsibilities

Your day-to-day will involve high-impact activities centered on media analytics excellence:

• Build and codify media performance measurement strategies, collaborating with internal and external stakeholders to create scalable tools and processes.
• Maintain and refresh existing marketing mix models across markets and brands, including periodic validation and rebuilds as needed.
• Develop new MMM for emerging markets or business questions, formulating hypotheses and executing statistical models for ROI analyses.
• Partner with functional teams, agencies, and third parties to manage media, Nielsen, and internal data for modeling.
• Innovate reusable modeling assets and test data science technologies to accelerate insights and decision-making.

Qualifications & Requirements

To succeed, candidates should bring:

• 6-7 years of hands-on experience in data science, model building, preferably in boutique analytics consulting or captive teams.
• Educational background in BE/B.Tech or MSc in Economics/Statistics.
• Proficiency in statistical techniques, translating business problems into analytics frameworks, and vice versa.
• Demonstrated expertise in MMM, attribution, and performance measurement.

Technical Proficiency

Strong skills in Python/R, SQL, and advanced analytics tools are essential, along with the ability to ensure statistical robustness in models.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for top talent:

• Estimated salary range of INR 20-35 lakhs per annum, with performance-based bonuses and incentives.
• Comprehensive health insurance, including family coverage and wellness programs.
• Generous paid time off, flexible work arrangements, and hybrid options in Hyderabad.
• Access to world-class learning platforms, certifications in data science, and leadership development programs.
• Employee discounts on PepsiCo products, gym memberships, and relocation assistance if applicable.

Career Growth

At PepsiCo, career progression is data-backed and merit-driven. As a Data Engineer L06, you'll have opportunities to advance to senior roles in analytics leadership, global CoE positions, or cross-functional marketing strategy. PepsiCo invests in upskilling through partnerships with top tech firms and internal academies. High performers often lead global projects, gaining visibility with executive leadership. Hyderabad's vibrant tech ecosystem complements PepsiCo's innovation culture, fostering rapid growth.

Development Pathways

Expect mentorship from marketing insights leaders, exposure to AMESA and global sectors, and stretch assignments in AI-driven media analytics.

Why Join Us

Joining PepsiCo's Media CoE means contributing to a legacy of growth while working on high-stakes projects that influence billion-dollar decisions. In Hyderabad, you'll thrive in a collaborative environment with state-of-the-art facilities, diverse teams, and a focus on work-life integration. PepsiCo's emphasis on sustainability and innovation aligns with modern professionals seeking purpose-driven careers. Be part of scaling best-in-class media practices across PepsiCo's iconic brands.

Role FAQs

What is the experience level required?

6-7 years in data science/modeling, with hands-on MMM experience preferred.

Is relocation support provided?

Yes, for eligible candidates, including assistance for Hyderabad move.

What tools/technologies are used?

Primarily Python/R for modeling, SQL for data management, and advanced stats libraries.

Is this a hybrid role?

Yes, flexible hybrid model post-onboarding.

How does this role impact PepsiCo globally?

Directly influences media strategies across markets, driving ROI and growth.