CRM Executive, Rider - Deliveroo

Role Overview

The CRM Executive, Rider role at Deliveroo is a crucial position focused on enhancing the communication and engagement with our rider network. Riders are the backbone of our operations, and this role plays a vital part in ensuring they are well-informed, supported, and feel valued. Reporting to the Head of Rider Communication and CRM, you will be responsible for the technical execution, building, and deployment of CRM campaigns that reach over 150,000 riders across 8 countries. This is a hands-on role requiring a detail-oriented and technically skilled CRM marketer who is passionate about execution excellence and performance metrics.

Day in the Life

As a CRM Executive, Rider, your day-to-day activities will be diverse and impactful. You will be deeply involved in the technical creation and building of Rider CRM campaigns using platforms like Braze. This involves setting up triggered communications across various channels, including email, push notifications, and in-app messages. A significant part of your day will be spent experimenting with different campaign elements and closely monitoring metrics to understand what resonates best with our riders. You’ll also be responsible for the general maintenance of campaigns, ensuring they run smoothly and efficiently.

Collaboration is key, and you'll work closely with global and local stakeholders, including Operations colleagues, to gather data-informed ideas and ensure compliance and quality in all communications. You'll conduct quality assurance (QA) on campaign builds and automations, providing technical guidance to global CRM teams. A crucial aspect of your role is to continually seek opportunities to improve our communication strategies, launching new ideas and channels based on data and insights. You'll also be actively involved in A/B testing and other experiments to optimize campaign performance. Throughout the day, you'll be putting Riders at the center of campaign execution, ensuring that all communications are meaningful and positively impact their experience with Deliveroo.

Why London?

London is the heart of Deliveroo's operations and a global hub for innovation and technology. Based at The River Building HQ, you'll be at the center of the action, working alongside a diverse and talented team. London offers a vibrant and dynamic work environment with access to a wealth of resources and opportunities for professional growth. The city's multicultural atmosphere and thriving tech scene make it an ideal location for a forward-thinking company like Deliveroo.

Career Path

The CRM Executive, Rider role offers a strong foundation for career advancement within Deliveroo. With demonstrated success in this role, you could progress to positions such as CRM Manager, Senior CRM Executive, or roles within the broader Marketing or Operations teams. Deliveroo values internal growth and provides ample opportunities for professional development, including training programs and mentorship initiatives. The experience gained in managing global CRM campaigns and working with diverse stakeholders will be invaluable for future career prospects.

Salary & Benefits

While the exact salary for this role is not disclosed, Deliveroo offers a competitive compensation package commensurate with experience and qualifications. In addition to salary, Deliveroo provides a comprehensive benefits package that includes health insurance, paid time off, professional development opportunities, and employee discounts on Deliveroo orders. We are committed to the welfare of our employees and offer a range of benefits designed to support their physical, mental, and financial well-being.

Deliveroo Culture

At Deliveroo, we foster a culture of innovation, collaboration, and ownership. We are a technology-driven company that values autonomy and encourages employees to bring new ideas to the table. Our team is passionate about transforming the way the world eats by making food more convenient and accessible. We move fast, embrace challenges, and are always looking for ways to improve. We believe in creating a diverse and inclusive workplace where everyone feels valued and respected.

How to Apply

To apply for the CRM Executive, Rider role, please submit your resume and cover letter through the Deliveroo careers website. Be sure to highlight your relevant experience in CRM, performance marketing, and your technical skills in building and executing CRM campaigns. We encourage you to showcase your analytical skills, business acumen, and ability to work collaboratively with stakeholders. Your cover letter should explain why you are interested in Deliveroo and how your skills and experience align with the requirements of the role.

FAQ

1. What is the main purpose of the CRM Executive, Rider role? The primary focus is on building and executing CRM campaigns that reach over 150,000 riders across 8 countries.
2. What CRM tool is used at Deliveroo? Braze is the primary CRM tool used for campaign management.
3. What skills are essential for this role? Excellent communication, technical CRM skills, analytical abilities, and stakeholder management are essential.
4. Is prior experience with Braze required? Prior experience with Braze is preferred but not required.
5. What kind of campaigns will I be working on? You will be working on triggered CRM communications across email, push notifications, and in-app messages.
6. How important is data analysis in this role? Data analysis is crucial for understanding campaign performance and launching new data-driven ideas.
7. What is the work environment like at Deliveroo? Deliveroo fosters a culture of innovation, collaboration, and ownership.
8. What opportunities for career growth are available? There are opportunities to progress to positions such as CRM Manager or Senior CRM Executive.
9. What benefits does Deliveroo offer its employees? Deliveroo offers a comprehensive benefits package, including health insurance and paid time off.
10. How can I apply for this role? Submit your resume and cover letter through the Deliveroo careers website.