CRM Marketing Associate - Deliveroo UAE

Role Overview

Are you a passionate and technically skilled CRM marketer with a desire to shape customer experiences? Deliveroo is seeking a CRM Marketing Associate to join our dynamic team in Dubai. As a CRM Associate, you will play a crucial role in executing and managing CRM campaigns, from initiation to deployment, ensuring our marketing messages resonate with customers across various channels.

This role requires a meticulous and driven individual with a strong understanding of CRM principles, data analysis, and marketing automation tools. You will work closely with the CRM Specialist and collaborate with cross-functional teams to implement the marketing calendar, optimize customer segmentation, and drive engagement through targeted campaigns.

A Day in the Life

As a CRM Marketing Associate at Deliveroo, your day-to-day activities will be varied and engaging. Here’s a glimpse into what you can expect:

• Campaign Execution: You will be responsible for the end-to-end execution of CRM campaigns, including targeted campaigns, restaurant and new vertical campaigns, and seasonal initiatives.
• Content Creation: Developing marketing messages that resonate with our customers will be a key part of your role. You'll utilize available and appropriate channels to deliver these messages effectively.
• Calendar Management: You will coordinate and manage the Business As Usual (BAU) calendar, ensuring the timely and effective delivery of emails, push notifications, WhatsApp messages, and in-app communications.
• Competitor Analysis: Keeping an eye on the competition is crucial. You'll track competitor CRM activities and provide weekly reports to inform our strategies.
• Collaboration: Working with marketing, commercial, and global teams will be essential to build, manage, and execute the marketing calendar through CRM channels and in-app touchpoints.
• Optimization: Utilizing data analysis and segmentation techniques to ensure that campaigns are reaching the right customers with the right message.

Why Dubai?

Dubai is a vibrant and rapidly growing city, making it an ideal location for Deliveroo. The United Arab Emirates has a diverse population and a thriving food and grocery delivery market. This role offers the opportunity to make a significant impact on Deliveroo's presence in the region.

Working in Dubai also provides access to a dynamic and multicultural environment, with numerous opportunities for personal and professional growth. You'll be part of a team that is passionate about innovation and customer satisfaction.

Career Path

At Deliveroo, we are committed to providing opportunities for career advancement. The CRM Marketing Associate role is a stepping stone to various career paths within the company. With experience and proven success, you can advance to roles such as:

• CRM Specialist: Leading the development and execution of CRM strategies.
• Marketing Manager: Overseeing broader marketing initiatives and campaigns.
• Senior CRM Manager: Taking on a leadership role in the CRM department, managing a team of CRM professionals.

We encourage our employees to take ownership of their career development and provide the resources and support needed to achieve their goals.

Salary & Benefits

Deliveroo offers a competitive salary and benefits package, commensurate with experience. In addition to a base salary, we provide a comprehensive benefits package that includes:

• Health Insurance: Comprehensive health coverage for you and your family.
• Paid Time Off: Generous vacation and sick leave policies.
• Employee Discounts: Discounts on Deliveroo orders.
• Professional Development: Opportunities for training and development to enhance your skills.
• Flexible Work Arrangements: Depending on the role and team, flexible work options may be available.

Deliveroo Culture

At Deliveroo, we foster a culture of innovation, collaboration, and customer focus. We are a technology-driven company that values autonomy, ownership, and new ideas. We move fast and are always looking for ways to improve our services and enhance the customer experience.

Our team is made up of talented and passionate individuals from diverse backgrounds. We encourage open communication and collaboration, and we are committed to creating a supportive and inclusive work environment.

How to Apply

If you are a UAE National with a passion for CRM marketing and a desire to make a significant impact, we encourage you to apply. To apply for the CRM Marketing Associate position, please submit your resume and a cover letter outlining your relevant experience and qualifications through the Deliveroo careers page. Be sure to highlight your experience with CRM tools, data analysis, and campaign management.

Frequently Asked Questions (FAQ)

1. What are the key responsibilities of a CRM Marketing Associate?

   The key responsibilities include executing CRM campaigns, managing the marketing calendar, developing marketing messages, tracking competitor activities, and collaborating with cross-functional teams.

2. What qualifications are required for this role?

   The required qualifications include 2+ years of experience in CRM marketing, experience with databases and data analysis, HTML familiarity, email deployment experience (Braze preferred), data visualization tools experience (Looker preferred), and UAE National with a valid Family Book.

3. Is experience with Braze and Looker mandatory?

   While experience with Braze and Looker is preferred, it is not mandatory. However, a strong understanding of email deployment and data visualization tools is essential.

4. What is the career path for this role?

   The career path includes advancement to roles such as CRM Specialist, Marketing Manager, and Senior CRM Manager.

5. What is the company culture like at Deliveroo?

   Deliveroo fosters a culture of innovation, collaboration, and customer focus. We value autonomy, ownership, and new ideas.

6. What benefits does Deliveroo offer?

   Deliveroo offers a competitive salary and benefits package, including health insurance, paid time off, employee discounts, and professional development opportunities.

7. What is the interview process like?

   The interview process typically includes an initial screening, a technical interview, and a final interview with the hiring manager.

8. What opportunities are there for professional development?

   Deliveroo provides opportunities for training and development to enhance your skills and advance your career.

9. How does Deliveroo support a healthy work-life balance?

   Deliveroo offers flexible work arrangements and promotes a supportive work environment to help employees maintain a healthy work-life balance.

10. What makes Dubai a great place to work for Deliveroo?

    Dubai is a vibrant and rapidly growing city with a thriving food and grocery delivery market. It offers a dynamic and multicultural environment with numerous opportunities for personal and professional growth.