Digital Marketing Manager at Deliveroo

Role Overview

Deliveroo is seeking a highly motivated and experienced Digital Marketing Manager to join our Rider Marketing team. This role is pivotal in driving rider acquisition through effective digital marketing strategies across various channels, including Search, Paid Social, and Job Boards. The ideal candidate will possess a strong analytical mindset, a data-driven approach, and excellent communication skills to collaborate with cross-functional teams and external agencies.

A Day in the Life

As a Digital Marketing Manager, your day-to-day activities will be diverse and challenging. You'll start by reviewing campaign performance data to identify trends and areas for optimization. This involves analyzing key metrics such as click-through rates, conversion rates, and cost-per-acquisition. You'll then collaborate with the creative team to develop engaging ad creatives that resonate with our target audience. A significant portion of your time will be spent managing campaigns on platforms like Meta, TikTok, and Google Ads, ensuring that budgets are allocated effectively and campaigns are pacing towards their goals. You'll also be involved in media planning, forecasting, and presenting campaign responses to stakeholders. Furthermore, staying updated on industry trends and best practices is crucial to continuously evolve our digital marketing strategy.

Why London?

London serves as Deliveroo's headquarters and a central hub for our global operations. Being based in London offers numerous advantages, including access to a diverse talent pool, a vibrant marketing ecosystem, and proximity to key stakeholders. The River Building HQ provides a dynamic and collaborative work environment, fostering innovation and creativity. London's strategic location also facilitates easy communication and collaboration with our international teams, ensuring seamless execution of global marketing campaigns.

Career Path

At Deliveroo, we are committed to fostering career growth and development. The Digital Marketing Manager role offers a clear path for advancement within the marketing organization. You can progress to roles such as Senior Digital Marketing Manager, Marketing Manager, or even Head of Rider Supply Strategy and Acquisition. We provide ample opportunities for training, mentorship, and skill development to help you reach your full potential. We also encourage internal mobility, allowing you to explore different areas of the business and broaden your skillset.

Salary & Benefits

The salary for the Digital Marketing Manager role is competitive and commensurate with experience. In addition to a base salary, we offer a comprehensive benefits package that includes health insurance, a pension plan, generous vacation time, and employee discounts on Deliveroo orders. We also provide opportunities for professional development, such as attending industry conferences and participating in training programs. Our hybrid work model allows for a flexible work-life balance, with the option to work from home for a portion of the week.

Deliveroo Culture

Deliveroo has a vibrant and inclusive company culture that values collaboration, innovation, and customer focus. We foster a supportive and challenging work environment where employees are encouraged to take ownership and make a difference. We celebrate diversity and believe that different perspectives are essential to our success. We also prioritize employee well-being and offer a range of initiatives to promote work-life balance. Our company social events provide opportunities for team bonding and networking.

How to Apply

To apply for the Digital Marketing Manager role, please submit your resume and cover letter through our online application portal. Be sure to highlight your relevant experience, skills, and qualifications. We encourage you to showcase your passion for digital marketing and your understanding of the Deliveroo brand. We review applications on a rolling basis and will contact qualified candidates for an interview.

FAQ

1. What are the key responsibilities of the Digital Marketing Manager?
   The key responsibilities include campaign management, budget management, media planning, performance reporting, and stakeholder management.
2. What qualifications are required for this role?
   The required qualifications include experience with digital marketing platforms, a proven track record in launching consumer-facing campaigns, and strong analytical and communication skills.
3. What is the salary range for this position?
   The salary range is competitive and commensurate with experience.
4. What benefits does Deliveroo offer?
   Deliveroo offers a comprehensive benefits package, including health insurance, a pension plan, generous vacation time, and employee discounts.
5. What is the work environment like at Deliveroo?
   Deliveroo has a collaborative, innovative, and customer-focused work environment.
6. What is the career path for this role?
   The career path includes opportunities for advancement to Senior Digital Marketing Manager, Marketing Manager, or Head of Rider Supply Strategy and Acquisition.
7. Is this a remote-friendly role?
   This is a hybrid role requiring a minimum of three days per week in the office.
8. What is the interview process like?
   The interview process typically involves a phone screening, a virtual interview, and an in-person interview.
9. What is Deliveroo's mission?
   Deliveroo's mission is to be the definitive food company, transforming the way the world eats.
10. How does Deliveroo support employee growth?
    Deliveroo provides ample opportunities for training, mentorship, and skill development to help employees reach their full potential.