Digital Marketing Specialist - Search & App at Deliveroo

Are you a data-driven digital marketing expert with a passion for Paid Search and App marketing? Do you thrive in a fast-paced environment and enjoy working with cutting-edge technologies? If so, Deliveroo is looking for a Digital Marketing Specialist to join our growing Performance Marketing team in London!

Role Overview

As a Digital Marketing Specialist, you will play a pivotal role in driving the growth of our global Performance Marketing program. You will be responsible for supporting the development and execution of Paid Search and App strategies across Google Ads (Search & UAC) and Apple Search Ads (ASA). Your primary focus will be on optimizing campaigns to maximize ROI and achieve our revenue and efficiency targets. This role requires a hands-on approach, strong analytical skills, and a deep understanding of the digital marketing landscape.

A Day in the Life

Here’s a glimpse of what your day might look like:

• Morning: Start your day by analyzing the performance of your Paid Search and App campaigns. Use data from Looker (or similar analytics tools) to identify trends, diagnose issues, and recommend optimizations.
• Mid-day: Collaborate with the Paid Media Director and channel specialists to refine your channel roadmaps. Contribute ideas for new strategies, balancing short-term performance with longer-term growth objectives. Participate in a meeting with the Product team to discuss upcoming technical improvements related to feed optimization and automation.
• Afternoon: Get hands-on in your accounts, optimizing complex, high-spending global programs across Google Ads (Search & UAC) and Apple Search Ads (ASA). Conduct A/B tests on ad copy and landing pages to improve conversion rates.
• Late Afternoon: Research the latest trends and innovations in Paid Search, App, and digital marketing. Build relationships with platform partners to identify new opportunities, ensuring Deliveroo is first to test and adopt emerging products and betas.
• End of Day: Track and pace allocated budgets, ensuring planned spend is achieved. Prepare a report summarizing the day's key findings and recommendations for the team.

Why London?

London is a global hub for technology and innovation, making it the perfect place to launch or advance your career in digital marketing. Deliveroo's headquarters are located in the heart of London, providing easy access to a vibrant community of professionals and a thriving cultural scene. By working in London, you'll be surrounded by industry leaders, have access to numerous networking opportunities, and enjoy a diverse range of social and cultural experiences. Moreover, Deliveroo's presence in London means you'll be at the forefront of the company's growth and innovation.

Career Path

At Deliveroo, we are committed to fostering the growth and development of our employees. This Digital Marketing Specialist role offers a clear career path with opportunities to advance to more senior positions within the Performance Marketing team. You could potentially move into roles such as Senior Digital Marketing Specialist, Paid Media Manager, or even a leadership position within the department. We provide ongoing training and development programs to help you enhance your skills and knowledge, ensuring you have the resources you need to reach your full potential.

Salary & Benefits

Deliveroo offers a competitive salary and benefits package that includes:

• A competitive base salary
• Health insurance
• Dental and vision insurance
• Paid time off and holidays
• Pension plan
• Employee discounts on Deliveroo orders
• Opportunities for professional development and training
• A collaborative and supportive work environment

The specific salary will be commensurate with your experience and qualifications. We are committed to providing our employees with a comprehensive benefits package that supports their well-being and helps them achieve their personal and professional goals.

Deliveroo Culture

At Deliveroo, we believe in creating a culture of innovation, collaboration, and inclusivity. We are passionate about transforming the way people eat and shop, and we are committed to building a diverse and talented team that reflects the communities we serve. We encourage our employees to take ownership of their work, embrace new challenges, and continuously strive for improvement. We offer a supportive and collaborative environment where you can learn from your colleagues, share your ideas, and make a real impact on the company's success.

How to Apply

If you are a highly motivated and results-driven digital marketing professional with a passion for Paid Search and App marketing, we encourage you to apply for the Digital Marketing Specialist role at Deliveroo. To apply, please submit your resume and a cover letter through our online application portal. In your cover letter, please highlight your relevant experience, skills, and qualifications, and explain why you are interested in working for Deliveroo. We look forward to hearing from you!

FAQ

1. What is Deliveroo?

   Deliveroo is an online food delivery company that partners with restaurants and grocery stores to deliver meals and groceries to customers' doors.

2. What are the key responsibilities of a Digital Marketing Specialist at Deliveroo?

   The key responsibilities include developing and executing Paid Search and App strategies, optimizing campaigns to maximize ROI, analyzing performance data, and collaborating with cross-functional teams.

3. What qualifications are required for this role?

   We require 2-3 years of hands-on experience managing large-scale Google Ads (Search, UAC) and Apple Search Ads (ASA) campaigns, experience with automation and data analysis, and a strong understanding of digital marketing trends.

4. What is the work environment like at Deliveroo?

   Deliveroo offers a fast-paced, collaborative, and innovative work environment where employees are encouraged to take ownership and make a real impact.

5. What opportunities are there for career growth at Deliveroo?

   Deliveroo offers clear career paths with opportunities to advance to more senior positions within the Performance Marketing team, along with ongoing training and development programs.

6. What benefits does Deliveroo offer?

   Deliveroo offers a comprehensive benefits package that includes competitive salary, health insurance, paid time off, pension plan, and employee discounts.

7. How does Deliveroo contribute to the community?

   Deliveroo partners with local restaurants and grocery stores, providing them with access to a wider customer base and supporting the local economy.

8. What is Deliveroo's mission?

   Deliveroo's mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders.

9. What is the application process for this role?

   To apply, please submit your resume and a cover letter through our online application portal, highlighting your relevant experience and skills.

10. What makes Deliveroo a great place to work?

    Deliveroo is a great place to work because it offers challenging opportunities, a supportive work environment, and the chance to make a real impact on a rapidly growing company.