Head of Consumer Communications (France) - Deliveroo

Role Overview

The Head of Consumer Communications for France at Deliveroo is a pivotal leadership role, responsible for shaping and executing the company's consumer-facing communications strategy within the French market. This role encompasses public relations (PR), influencer marketing, and brand social media channels, with a strong emphasis on platforms like Meta and TikTok. The primary objective is to ensure Deliveroo remains culturally relevant, distinctive, and top-of-mind for French consumers. This position requires a seasoned communications professional with a blend of strategic acumen, creative flair, and strong execution skills. The ideal candidate will be comfortable navigating a fast-paced, matrixed environment and will serve as a strategic partner to the French Marketing, Commercial, and Leadership teams.

A Day in the Life

On any given day, the Head of Consumer Communications might: * **Strategic Planning:** Collaborating with the Global Head of Consumer Comms to refine the French consumer communications strategy, aligning it with overall business objectives. * **Campaign Development:** Brainstorming and developing creative campaign ideas, leveraging insights from French consumer behavior and market trends. * **Media Relations:** Engaging with journalists and media outlets to secure positive coverage for Deliveroo's initiatives and brand. * **Influencer Management:** Overseeing influencer partnerships, ensuring alignment with brand values and campaign goals. * **Social Media Oversight:** Reviewing and approving content calendars for Deliveroo France's social media channels, ensuring engaging and relevant content. * **Cross-Functional Collaboration:** Meeting with Marketing, Commercial, and Operations teams to ensure communications efforts support key business priorities. * **Reputation Management:** Monitoring media and social media for any potential reputational risks and developing proactive or reactive communication plans. * **Crisis Communication:** Drafting statements and managing communications during any crisis situations. * **Budget Management:** Tracking and managing the consumer communications budget, ensuring efficient allocation of resources. * **Performance Analysis:** Analyzing the performance of communications campaigns and identifying areas for improvement.

Why Paris?

Paris is a strategic location for Deliveroo due to several factors: * **Large Market:** Paris is a major metropolitan area with a large and diverse consumer base. * **Cultural Hub:** Paris is a global center for culture, fashion, and gastronomy, making it an ideal location for building brand relevance and awareness. * **Media Influence:** Paris is home to numerous media outlets and influencers, providing opportunities for generating positive coverage and reaching a wide audience. * **Competitive Landscape:** The competitive food delivery market in Paris requires a strong and effective communications strategy to stand out. * **Strategic Importance:** Success in the Paris market is crucial for Deliveroo's overall success in France and Europe.

Career Path

This role offers a significant opportunity for career advancement within Deliveroo. Potential career paths include: * **Permanent Head of Consumer Communications:** Transitioning from the FTC (Fixed-Term Contract) to a permanent position. * **Regional or Global Consumer Communications Roles:** Expanding responsibilities to cover a wider geographic area. * **Head of Marketing:** Broadening responsibilities to encompass all aspects of marketing for Deliveroo France. * **Leadership Roles:** Progressing to senior leadership positions within the company.

Salary and Benefits

Deliveroo offers a competitive salary and benefits package for this role. The exact salary will be commensurate with experience and qualifications. The benefits package typically includes: * Health insurance * Pension plan * Employee discounts on Deliveroo orders * Generous vacation and holiday time * Professional development opportunities

Deliveroo Culture

Deliveroo prides itself on fostering a dynamic and innovative work environment. Key aspects of the Deliveroo culture include: * **Customer Obsession:** A relentless focus on delivering the best possible experience for customers. * **Innovation:** A commitment to pushing boundaries and developing new solutions. * **Collaboration:** A team-oriented approach, with individuals working together to achieve common goals. * **Ownership:** Empowering employees to take ownership of their work and make a real impact. * **Diversity and Inclusion:** Creating a welcoming and inclusive environment for all employees.

How to Apply

Interested candidates are encouraged to apply through the Deliveroo careers website. The application process typically involves: * Submitting a resume and cover letter * Completing an online application form * Participating in interviews with hiring managers and team members * Completing a skills assessment or presentation (depending on the role)

Frequently Asked Questions (FAQ)

**Q1: What is the duration of the FTC (Fixed-Term Contract)?** A1: The FTC is for a period of 7 months. **Q2: What are the key skills required for this role?** A2: Key skills include public relations, influencer marketing, brand social media management, strategic thinking, creative leadership, and stakeholder management. **Q3: What is the primary focus of this role?** A3: The primary focus is on shaping and executing Deliveroo's consumer-facing communications strategy in France. **Q4: What social media platforms are most important for this role?** A4: Meta (Facebook, Instagram) and TikTok are particularly important. **Q5: What is the reporting structure for this role?** A5: The Head of Consumer Communications reports to the Global Head of Consumer Comms. **Q6: What is the company culture like at Deliveroo?** A6: Deliveroo fosters a dynamic, innovative, and collaborative work environment. **Q7: What are the opportunities for career advancement?** A7: Opportunities include transitioning to a permanent role, regional or global communications roles, or leadership positions within the company. **Q8: What kind of experience is Deliveroo looking for?** A8: Deliveroo is looking for someone with extensive experience in consumer communications, PR, influencer marketing, and brand social media management. **Q9: Is fluency in French required?** A9: Yes, fluency in French and English is required. **Q10: What is Deliveroo's mission?** A10: Deliveroo's mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders.