Senior CRM Marketing Specialist at Deliveroo - Dubai

Role Overview

The Senior CRM Marketing Specialist at Deliveroo is a crucial role within the Marketing Team, responsible for driving customer engagement and business growth through targeted CRM campaigns. This role involves end-to-end execution of CRM strategies, from initiation and building campaigns to proofing, sending, and analyzing results. The ideal candidate is a passionate and technically proficient CRM marketer who obsesses over customer and merchant segmentation, consistently putting the customer at the center of their decision-making. They should be excited about new ideas, channels, and campaigns, and eager to collaborate with others to drive marketing excellence.

A Day in the Life

A typical day for the Senior CRM Marketing Specialist might involve:

• Collaborating with the CRM Manager and other team members to plan and execute CRM campaigns.
• Building and deploying email, push notification, WhatsApp, and in-app messaging campaigns.
• Analyzing campaign performance and identifying areas for improvement.
• Developing marketing messages in both English and Arabic that resonate with local customers.
• Monitoring competitor CRM activities and providing weekly reports.
• Conducting A/B tests to optimize email templates and content.
• Pulling and interpreting data to inform future campaign strategies.
• Coordinating with multiple stakeholders to ensure campaigns are launched on time and effectively.
• Contributing to the creation of CRM best practices and making recommendations for future initiatives.

Why Dubai?

Dubai is a vibrant and dynamic city, known for its innovation, diversity, and thriving business environment. As a major hub in the Middle East, Dubai offers unique opportunities for professionals in the marketing field. Working at Deliveroo in Dubai provides the chance to:

• Gain experience in a fast-growing market.
• Work with a diverse team of talented individuals.
• Develop skills in both English and Arabic marketing.
• Contribute to the growth of a leading global brand.
• Enjoy a high quality of life in a modern and exciting city.

Career Path

This role offers significant opportunities for career advancement within Deliveroo. A successful Senior CRM Marketing Specialist could potentially move into roles such as:

• CRM Manager: Leading a team of CRM specialists and overseeing the entire CRM strategy.
• Marketing Manager: Taking on broader marketing responsibilities, including brand management and campaign development.
• Senior Marketing Manager: Managing a larger portfolio of marketing activities and contributing to the overall marketing strategy of the company.
• Head of CRM: Leading the CRM function for a specific region or business unit.

Salary & Benefits

The salary for this role is competitive and commensurate with experience. In addition to a competitive salary, Deliveroo offers a comprehensive benefits package, including:

• Health insurance
• Generous vacation policy
• Professional development opportunities
• Employee discounts on Deliveroo orders
• Flexible work arrangements

Deliveroo Culture

Deliveroo is a company that values innovation, collaboration, and customer focus. The company culture is fast-paced, dynamic, and entrepreneurial. Employees are encouraged to take ownership of their work and contribute to the company's success. Deliveroo also places a strong emphasis on diversity and inclusion, creating a welcoming and supportive environment for all employees.

How to Apply

Interested candidates can apply for the Senior CRM Marketing Specialist role through the Deliveroo careers website. The application process typically involves submitting a resume and cover letter, followed by one or more interviews with members of the marketing team.

FAQ

1. What are the key responsibilities of a Senior CRM Marketing Specialist?

   The key responsibilities include managing CRM campaigns, analyzing data, developing marketing messages, and collaborating with other teams.

2. What qualifications are required for this role?

   A minimum of 2+ years of experience in CRM marketing, experience with databases and data segmentation, HTML familiarity, and email deployment experience are required.

3. What is the salary range for this position?

   The salary range is competitive and commensurate with experience.

4. What benefits does Deliveroo offer?

   Deliveroo offers a comprehensive benefits package, including health insurance, generous vacation policy, and professional development opportunities.

5. What is the company culture like at Deliveroo?

   Deliveroo has a fast-paced, dynamic, and entrepreneurial culture that values innovation and collaboration.

6. What opportunities are there for career advancement?

   There are opportunities to move into roles such as CRM Manager, Marketing Manager, or Head of CRM.

7. What is it like to work in Dubai?

   Dubai is a vibrant and dynamic city with a thriving business environment and a high quality of life.

8. Is Arabic language proficiency required?

   English fluency is a must, and Arabic language skills are a plus.

9. What tools and technologies are used in this role?

   This role involves working with tools such as Braze, Looker, and various CRM platforms.

10. How can I prepare for the interview process?

    Research Deliveroo, understand the role requirements, and be prepared to discuss your experience and skills in detail.