Launch Manager - Sunderland (Based in Newcastle/Middlesbrough/Sunderland)

About Deliveroo

Deliveroo's mission is to be the definitive food company, revolutionizing how people eat by making food more convenient and accessible. We are a technology-driven company leading the rapidly expanding food delivery industry. Despite being a small team, we make a significant impact and are constantly seeking innovative solutions to complex challenges.

The Team - UK & Ireland Regional Growth

The UK & Ireland is Deliveroo's most mature market globally, encompassing commercial, operations, and marketing functions. Our teams collaborate with global departments like Product, Technology, Consumer, and Restaurants. The Regional team drives Deliveroo's performance across the UK and Ireland, understanding the unique complexities and opportunities of each region. We focus on providing the best possible selection to our customers and growth opportunities for our restaurant partners.

The Role: Launch Manager - North East

We are seeking a highly motivated and results-oriented Launch Manager to join our North East team. This is a unique opportunity to lead within the Regional Team, directly impacting the results in your assigned cities. You will lead a sales team of 9, driving them to achieve ambitious goals, collaborating cross-functionally to enhance selection across all segments, and identifying and executing impactful guerrilla marketing activities. This role is ideal for individuals who thrive in fast-paced environments, embrace ambiguity, and possess a strong bias for action. You will report to the Programme Lead, Regional Growth, and be based in the Leeds office, but will spend most of your time in your cities.

A Day in the Life of a Launch Manager

A typical day for a Launch Manager involves a blend of strategic planning, team management, and on-the-ground execution. You might start your day reviewing performance data for your cities, identifying areas for improvement and potential opportunities. You'll then connect with your sales team, providing coaching, guidance, and motivation to help them achieve their targets. This includes setting priorities for Account Managers, such as improving restaurant signage, menu completeness, and reducing rejections. You'll also dedicate time to cross-functional collaboration, working with marketing to develop and execute impactful campaigns, and with operations to optimize delivery efficiency. A significant portion of your time will be spent in your cities, meeting with restaurant partners, assessing the competitive landscape, and identifying gaps in selection and cuisine. You'll also be involved in tactical initiatives, such as in-person marketing activations and sprints to improve key city metrics. Ultimately, your goal is to drive growth and enhance the customer experience in your assigned cities.

Key Responsibilities

• Business Ownership: Take ownership of Growth KPIs & CVP metrics across all segments for your cities.
• Performance Improvement: Work with your team and cross-functionally to drive improvement in KPIs and CVP.
• CVP Understanding: Develop a deep understanding of the Customer Value Proposition in your cities.
• Partner Identification: Identify the best restaurant partners across all markets and segments.
• Gap Analysis: Identify gaps vs. competition and cuisine gaps.
• Strategic Planning: Build precise, detailed plans on how to improve the CVP in your cities.
• Team Management: Manage and develop a high-performance sales team through coaching and clear direction.
• Target Achievement: Ensure the sales team consistently hits their monthly targets.
• Priority Setting: Set priorities for Account Managers to improve metrics like signage and menu completeness.
• Tactical Initiatives: Lead and participate in initiatives supporting the Drax project.
• Marketing Activation: Execute in-person marketing activations and city metric sprints.
• Marketing Collaboration: Identify key media partners and work with marketing to ensure delivery in your cities.
• Guerilla Marketing: Develop and execute impactful guerrilla marketing activities.

Why Sunderland, Newcastle & Middlesbrough?

These North East cities represent a significant growth opportunity for Deliveroo. Sunderland, Newcastle, and Middlesbrough have vibrant food scenes with diverse culinary offerings. By focusing on these cities, you'll be able to directly impact Deliveroo's market share and build strong relationships with local restaurant partners. These cities also offer a unique blend of urban and suburban environments, requiring a nuanced approach to marketing and operations. Your ability to understand and adapt to the specific needs of each city will be crucial to your success.

Career Path

This Launch Manager role provides a solid foundation for career advancement within Deliveroo. Successful candidates can potentially move into roles with increased responsibility, such as Programme Lead, Regional Manager, or even roles within global operations or strategy teams. Deliveroo values internal promotion and provides ample opportunities for professional development. The experience gained in this role, including team management, strategic planning, and on-the-ground execution, will be highly valuable for future career endeavors.

Salary & Benefits

Deliveroo offers a competitive salary and benefits package, commensurate with experience. While the exact salary range will be discussed during the interview process, you can expect a competitive base salary, bonus potential, and a comprehensive benefits package that includes health insurance, paid time off, and employee discounts. Deliveroo is committed to providing a supportive and rewarding work environment where employees can thrive and grow.

Deliveroo Culture

Deliveroo fosters a culture of innovation, collaboration, and ownership. We are a team of passionate individuals who are driven to make a difference in the food delivery industry. We value creativity, problem-solving, and a willingness to learn and adapt. We encourage our employees to take ownership of their work and to contribute to the overall success of the company. We also believe in having fun and celebrating our achievements along the way.

How to Apply

To apply for the Launch Manager role, please submit your resume and cover letter through the Deliveroo careers website. In your cover letter, highlight your relevant experience, skills, and why you are interested in this particular role. Be sure to emphasize your leadership abilities, commercial acumen, and your passion for the food delivery industry. We look forward to hearing from you!

Frequently Asked Questions (FAQ)

1. What is the ideal candidate profile? The ideal candidate has a proven track record in account management, sales, or strategy roles, with demonstrable leadership skills and strong commercial acumen.
2. What are the key performance indicators (KPIs) for this role? The primary KPIs include Growth KPIs, CVP metrics, and team sales targets.
3. What is the reporting structure? You will report to the Programme Lead, Regional Growth.
4. What is the work environment like? The work environment is fast-paced, dynamic, and collaborative.
5. What are the opportunities for professional development? Deliveroo offers ample opportunities for professional development and career advancement.
6. What is the company culture like? The company culture is innovative, collaborative, and ownership-driven.
7. What are the benefits of working at Deliveroo? Benefits include a competitive salary, comprehensive benefits package, and employee discounts.
8. What is the application process? Submit your resume and cover letter through the Deliveroo careers website.
9. What are the key skills required for this role? Key skills include account management, sales, leadership, and data analysis.
10. What is the dress code? The dress code is business casual.