Value Marketing Manager at Deliveroo - Manchester

Role Overview

Are you a passionate and experienced marketing professional looking to make a significant impact in a fast-paced, innovative company? Deliveroo is seeking a talented Value Marketing Manager to lead the strategic development of our regional brand and promotional activities in Manchester. In this role, you will be responsible for optimizing promotional investments, driving business growth through data-driven insights, and bridging the gap between commercial objectives and customer experience.

As the Value Marketing Manager, you will work closely with cross-functional teams, including commercial, partner-facing, insights, and data science, to understand customer needs and market trends. You will define and implement promo strategies, lead experimentation efforts, and ensure alignment between central and local marketing teams. Your analytical skills, commercial acumen, and ability to manage multiple stakeholders will be crucial to your success in this role.

A Day in the Life of a Value Marketing Manager

Here’s a glimpse into what your day-to-day responsibilities might look like:

• Morning: Start your day by reviewing the latest performance reports and campaign deep dives. Identify any emerging trends or optimization areas that require immediate attention. Collaborate with the data science team to analyze the results of recent experiments and brainstorm new testing ideas.
• Mid-day: Attend a cross-functional meeting with the commercial and partner-facing teams to discuss upcoming promotional opportunities and gather feedback on customer needs. Work with the insights team to develop a deeper understanding of customer behavior and preferences.
• Afternoon: Develop and refine promo strategies based on your analysis of market trends and customer insights. Lead the experimentation agenda, designing tests and measurement frameworks to optimize promotional investments. Present your ideas and recommendations to senior leadership to gain buy-in.
• Late Afternoon: Work with the local marketing teams to align promotional plans and ensure the right technical, reporting, and targeting foundations are in place. Monitor competitor activity and refine your strategies accordingly.
• End of Day: Prepare a weekly performance analysis report, highlighting key achievements, challenges, and opportunities for improvement. Plan for the week ahead, prioritizing tasks and allocating resources effectively.

Why Manchester?

Manchester is a vibrant and dynamic city with a thriving food scene and a growing technology sector. It is the ideal location for Deliveroo's main office, offering access to a diverse talent pool and a supportive business environment. The city's central location and excellent transport links make it easy to connect with other regions and markets.

Manchester is also a great place to live, with a rich cultural heritage, a lively nightlife, and a wide range of leisure activities. The city offers a high quality of life at a relatively affordable cost, making it an attractive destination for professionals and families.

Career Path

The Value Marketing Manager role at Deliveroo offers excellent opportunities for career growth and advancement. With proven success in this role, you could potentially move into a Senior Marketing Manager position, leading a larger team and taking on greater responsibilities. You could also explore opportunities in other areas of marketing, such as brand marketing, digital marketing, or product marketing.

Deliveroo is committed to investing in its employees' professional development and provides ample opportunities for training, mentorship, and networking. The company also encourages internal mobility, allowing employees to explore different roles and departments within the organization.

Salary & Benefits

Deliveroo offers a competitive salary and benefits package to its employees. The specific salary for the Value Marketing Manager role will depend on your experience and qualifications. In addition to your base salary, you will also be eligible for a range of benefits, including:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Holiday pay
• Retirement plan
• Employee discounts

Deliveroo Culture

At Deliveroo, we are passionate about transforming the way people shop and eat. We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We move fast, value autonomy and ownership, and are always looking for new ideas. We foster a collaborative and supportive work environment where everyone is encouraged to contribute their unique skills and perspectives.

We are committed to creating a diverse and inclusive workplace where everyone feels welcome and valued. We believe that our differences make us stronger and that a diverse team is essential to our success.

How to Apply

If you are a highly motivated and results-oriented marketing professional with a passion for the food and technology industries, we encourage you to apply for the Value Marketing Manager role at Deliveroo. To apply, please submit your resume and cover letter through our online application portal.

In your cover letter, please highlight your relevant experience, skills, and qualifications, and explain why you are interested in working for Deliveroo. Be sure to showcase your analytical skills, commercial acumen, and ability to manage multiple stakeholders.

FAQ

1. What is Deliveroo?

   Deliveroo is an online food delivery company that connects customers with local restaurants and shops. We offer a convenient and reliable way for people to order food and products from the comfort of their own homes or offices.

2. What is the Value Marketing Manager role?

   The Value Marketing Manager role is responsible for leading the strategic development of Deliveroo's regional brand and promotional activities in Manchester. The role involves optimizing promotional investments, driving business growth through data-driven insights, and bridging the gap between commercial objectives and customer experience.

3. What are the key responsibilities of the Value Marketing Manager?

   The key responsibilities of the Value Marketing Manager include developing and implementing promo strategies, leading experimentation efforts, managing cross-functional teams, and monitoring competitor activity.

4. What are the required qualifications for the Value Marketing Manager role?

   The required qualifications for the Value Marketing Manager role include 3-4 years of experience in marketing or a commercial role, a bachelor's degree in marketing, business, or a related field, and excellent communication and collaboration skills.

5. What are the benefits of working at Deliveroo?

   The benefits of working at Deliveroo include a competitive salary, health insurance, dental insurance, vision insurance, paid time off, holiday pay, a retirement plan, and employee discounts.

6. What is the company culture at Deliveroo?

   The company culture at Deliveroo is fast-paced, innovative, and collaborative. We value autonomy, ownership, and creativity.

7. What opportunities are there for career growth at Deliveroo?

   Deliveroo offers excellent opportunities for career growth and advancement. With proven success in the Value Marketing Manager role, you could potentially move into a senior management position or explore opportunities in other areas of marketing.

8. How do I apply for the Value Marketing Manager role?

   To apply for the Value Marketing Manager role, please submit your resume and cover letter through our online application portal.

9. What is the interview process like at Deliveroo?

   The interview process at Deliveroo typically involves multiple rounds of interviews, including phone screenings, in-person interviews, and potentially a case study or presentation.

10. What is Deliveroo's mission?

    Deliveroo's mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders.