About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with an extensive portfolio that includes iconic brands like Pepsi, Gatorade, Lay's, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $86 billion. In China, PepsiCo has a strong presence, driving innovation in the fast-moving consumer goods (FMCG) sector through digital transformation and sustainable practices. As a Digital Adoption and Enablement Manager in Shanghai, you'll play a pivotal role in accelerating PepsiCo's commercial digital agenda, ensuring maximum value from cutting-edge tools.

Role Overview

The Digital Adoption and Enablement Manager at PepsiCo in Shanghai is a strategic position focused on bridging technology implementation with user execution. This role accelerates the digital transformation of the entire commercial team, maximizing sales growth, cost avoidance, and productivity gains from digital tools. You'll empower teams to build a digital mindset, drive high user engagement, and integrate digital processes into standard workflows. Reporting to senior leadership, this full-time position demands a blend of sales expertise, project management, and evangelistic communication skills to lead change in a dynamic FMCG environment.

Why This Role Matters

In the competitive Chinese FMCG market, digital tools are game-changers for sales efficiency and customer engagement. You'll design adoption strategies that shorten time-to-competency, boost tool usage, and deliver measurable ROI, positioning PepsiCo at the forefront of industry innovation.

Key Responsibilities

Your day-to-day will involve hands-on leadership in digital enablement. Key responsibilities include:

• Designing and executing a multi-year adoption strategy and enablement roadmap for key digital tools, including user personas, journey maps, and core KPIs for success measurement.
• Developing comprehensive training curricula—e-learning modules, workshops, and knowledge bases—to ensure effective tool utilization and significantly reduce Time-to-Competency across the organization.
• Serving as the internal Transformation Evangelist, promoting the digital vision through communication campaigns, incentive programs, and tangible business value demonstrations to drive engagement and usage depth.
• Leading change management initiatives to minimize resistance, accelerate new process adoption, and monitor usage trends for senior leadership reporting.
• Proactively identifying friction points in user journeys and translating frontline feedback into actionable improvements for digital tools.

Qualifications & Requirements

To succeed in this role, candidates must demonstrate a unique mix of field experience and strategic acumen:

• Deep understanding of frontline sales work, with at least 3 years of field sales experience mandatory.
• Strong framework thinking and project management skills to coordinate stakeholders from leadership to frontline teams.
• Exceptional presentation skills to simplify digital tool benefits for sales teams and relay user feedback effectively.
• Prior experience in digital projects, especially with FMCG digital tools, is highly preferred.
• Bachelor's degree is required.

Fluency in English and Mandarin is essential for this bilingual role in Shanghai.

Benefits & Perks

PepsiCo offers a premium compensation package tailored for top talent in China:

• Competitive base salary estimated at $65,000-$95,000 USD annually, plus performance bonuses and incentives.
• Comprehensive health insurance, including medical, dental, and vision coverage for you and your family.
• Generous paid time off, flexible working arrangements, and wellness programs.
• Access to state-of-the-art office in Shanghai with modern amenities.
• Employee discounts on PepsiCo products and partnerships with leading brands.

Career Growth

At PepsiCo, career progression is driven by performance and impact. As Digital Adoption Manager, you'll gain exposure to C-suite stakeholders, digital innovation projects, and cross-functional teams. High performers advance to roles like Digital Transformation Director or Regional Sales Enablement Lead. PepsiCo invests in leadership development through global programs, mentorship, and certifications in digital tools like Salesforce or AI-driven analytics—perfect for ambitious professionals in Shanghai's thriving job market.

Professional Development Opportunities

Expect tailored training in change management (e.g., Prosci certification), digital sales platforms, and data analytics. PepsiCo's commitment to employee growth ensures you'll build skills for long-term success in FMCG digital leadership.

Why Join Us

PepsiCo China is at the epicenter of digital disruption in beverages and snacks. Shanghai's vibrant ecosystem offers unparalleled networking in tech and consumer goods. Join a company that's not just selling products but revolutionizing how sales teams operate digitally. With a culture of innovation, inclusivity, and results, PepsiCo empowers you to make a tangible impact on sales growth and efficiency. This role is ideal for sales veterans ready to pivot into digital strategy, offering stability, prestige, and upward mobility in one of China's top employers.

Role FAQs

What is the estimated salary range?

Approximately $65,000 to $95,000 USD per year, based on Food & Beverage sector rates in Shanghai with a competitive buffer.

Is field sales experience required?

Yes, at least 3 years is mandatory to understand frontline challenges.

What digital tools will I work with?

Key FMCG tools for sales enablement, CRM, analytics—specifics shared during interviews.

Is relocation support available?

PepsiCo provides assistance for qualified international candidates.

How does this role contribute to PepsiCo's goals?

By driving digital ROI through adoption, directly impacting sales productivity and cost savings.