Digital Marketing Professional, Owned Channels at Nike in Melbourne, Victoria

About Nike

Nike is the world's leading sports brand, empowering athletes* worldwide through innovative products, storytelling, and digital experiences. In the Pacific region, Nike drives consumer connections via cutting-edge digital marketing. Our Melbourne team is at the heart of this, pushing boundaries in owned channels like Nike.com and the Nike App. Join a global network of digital futurists obsessed with excellence and innovation.

Role Overview

As Digital Marketing Professional, Owned Channels in Melbourne, Victoria, you'll report to the Senior Manager, Digital Owned Channels within the Pacific Digital Marketing team. Collaborate closely with Brand, Retail, Media, Communications, Brand Creative, and cross-functional groups in APLA and Global. This full-time role accelerates your career in dynamic digital marketing, focusing on premium experiences for Nike.com and Nike App to serve athletes* in key moments.

Key Responsibilities

Your role involves diverse seasonal, always-on, and project-based campaigns. Key duties include:

• Contribute to annual and seasonal digital strategies for brand storytelling, demand generation, and consumer loyalty.
• Serve as Nike.com and Nike App expert, optimizing for brand experience and commercial results.
• Manage end-to-end digital journeys, run-of-show, and execution plans.
• Develop consumer moment plans using the full digital ecosystem.
• Operationalize playbooks, toolkits, guidelines, and best practices.
• Support off-platform plans like creator executions and partnerships.
• Align with brand and business teams on priorities.
• Manage timelines from brief to execution and optimization.
• Provide monthly, seasonal, and campaign reporting for impact analysis.

Qualifications & Requirements

Nike seeks a creative, focused self-starter with deep digital landscape knowledge. Essential requirements:

• Bachelor's Degree in Marketing or equivalent, plus 2+ years in creative, brand, or commercial settings.
• Authentic passion for digital platforms connecting to culture, community, style, and sport.
• Strong ties to youth culture, social media behaviors, platforms, and emerging tech.
• Excellent communication and relationship skills for internal teams and agencies.
• Proven ability to juggle workstreams and prioritize effectively.
• Positive, proactive mindset with team-first approach.

Ideal Candidate Profile

The perfect fit thrives on feedback, initiative, and marketing processes like briefs, timelines, and reporting. Experience in premium digital experiences driving innovation is key.

Benefits & Perks

Joining Nike offers unparalleled perks:

• Competitive salary estimated at $65,000 - $95,000 USD equivalent, based on Australian retail/tech rates.
• Global exposure across APLA and Nike headquarters.
• Dynamic work environment fostering creativity and innovation.
• Professional development in high-impact digital marketing.
• Team collaboration in Melbourne's vibrant sports culture.
• Access to Nike products and athlete-inspired wellness programs.

Career Growth

This role is a launchpad for digital marketing careers at Nike. Gain expertise in owned channels, strategy, and execution while building networks across functions. High performers advance to senior roles, leading regional or global initiatives. Nike invests in curious futurists, offering learning opportunities, mentorship, and exposure to industry-leading campaigns.

Why Join Us

At Nike Pacific, you'll create seamless journeys meeting athletes* online, delivering high-impact storytelling. Be part of a team obsessed with digital excellence, driving Nike's sport offense in Australia. Melbourne's location offers a perfect blend of urban energy and sports passion, with proximity to global innovation hubs. Stand out by connecting consumers to Nike's premium experiences.

Role FAQs

What is the work location?

This full-time role is based in Melbourne, Victoria, Australia, with hybrid flexibility typical for Nike corporate positions.

What experience level is required?

Minimum 2 years in marketing, with Bachelor's degree. Ideal for early-mid career professionals accelerating in digital.

Does it involve agency work?

Yes, strong skills in managing external agency partners are essential.

What platforms will I work on?

Primarily Nike.com and Nike App, plus social, creator, and partnership executions.

How does Nike support career development?

Through cross-functional projects, global collaboration, feedback culture, and tailored growth paths.

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