About Gilead Sciences

Gilead Sciences is a leading biopharmaceutical company dedicated to creating a healthier world for all people. For over 35 years, Gilead has tackled some of the world's most pressing health challenges, including HIV, viral hepatitis, COVID-19, and cancer. The company has achieved groundbreaking milestones, such as a cure for hepatitis C, revolutionary advancements in HIV treatment and prevention, and innovative therapies for viral, inflammatory diseases, and certain cancers. Headquartered in Foster City, California, Gilead's mission drives relentless innovation, ensuring access to life-changing therapies globally. With a commitment to collaboration, determination, and bold ambitions, Gilead empowers its employees to make direct impacts in discovery and development.

Role Overview

As Director, Direct-to-Patient (DTP) Marketing at Gilead Sciences, you will champion the launch of a novel HIV therapy combining bictegravir and lenacapavir. Reporting to the Senior Director of DTP Marketing, this role is pivotal in crafting innovative strategies that empower patients living with HIV. You'll drive bold creative campaigns, amplify patient voices through culturally competent messaging, and leverage multi-channel engagement to deliver real-world impact. This position offers a dynamic environment for passionate marketers ready to redefine patient marketing in biopharma.

Key Responsibilities

Strategic Development

Support the creation of DTP strategy, launch planning, and annual patient marketing tactical plans. Contribute to the broader HIV portfolio strategy with insights on go-to-market approaches and cross-brand synergies.

Campaign Execution

Develop targeted patient marketing campaigns and media plans across print, digital, social media, out-of-home, point-of-care, and television channels. Identify opportunities to pilot new ideas for engaging people living with HIV.

Insights and Optimization

Generate and utilize market research insights to refine promotional strategies. Define and track marketing KPIs, using data for continuous improvement and performance optimization.

Collaboration and Compliance

Create culturally competent materials, collaborating with community partners and cross-functional teams. Manage agency relationships and budgets while working with Regulatory, Legal, and Medical Affairs to ensure compliance.

Qualifications & Requirements

Required qualifications include a Bachelor’s degree with at least 12 years of marketing experience, or a Master’s degree or PhD with at least 10 years. Preferred candidates hold an MBA with 10+ years in pharma or biotech marketing. Key expertise encompasses integrated multi-channel campaigns, patient activation, cross-functional execution, pharmaceutical regulations, and agency management. Strong communication skills and budget oversight are essential.

Benefits & Perks

Gilead offers competitive salaries estimated at $220,000-$350,000 annually for this director-level role in Foster City, CA, with performance incentives. Employees enjoy comprehensive health benefits, retirement plans, generous paid time off, and wellness programs. Additional perks include flexible work options, employee stock purchase plans, and family support services, fostering a balanced life.

Career Growth

Gilead invests in employee development through leadership training, mentorship, and tuition reimbursement. As a people leader, you'll drive cultural evolution, creating inclusive environments. Opportunities abound in HIV, oncology, and inflammatory diseases, with paths to senior leadership in a company pursuing bold ambitions.

Why Join Gilead

Join Gilead to fight devastating diseases like HIV, oncology challenges, and inflammatory conditions. Be part of a team united in improving patient lives for generations. In Foster City, California, you'll thrive in an innovative hub, leveraging cutting-edge insights for transformative impact. Gilead values every employee as its greatest asset, offering a premium culture of inclusion, empowerment, and relentless drive.

Role FAQs

What is the focus of this role?

This role centers on launching a groundbreaking HIV therapy via direct-to-patient marketing strategies.

What experience is required?

12+ years marketing with Bachelor’s or 10+ with advanced degree; pharma/biotech preferred.

Where is the position located?

Foster City, California, United States.

What benefits does Gilead offer?

Competitive pay, health coverage, development programs, and impactful work.

How does this role contribute to Gilead's mission?

By empowering HIV patients through innovative, compliant marketing that drives access and outcomes.