Director, Kids Brand Marketing, NA at Nike in Beaverton, Oregon

About Nike

NIKE, Inc. is more than a sportswear giant; it's a global movement that outfits the world's best athletes while pushing the boundaries of human potential. Headquartered in Beaverton, Oregon, Nike fosters a culture of innovation, diversity, and imagination. The company seeks visionaries who dream big, think creatively, and deliver results. As a leader in athletic apparel, footwear, and equipment, Nike empowers athletes* of all levels through groundbreaking products and inspiring storytelling. Joining Nike means becoming part of a dynamic team that obliterates boundaries and redefines what's possible in sports and beyond.

Role Overview

The Director, Kids Brand Marketing, NA role is a pivotal leadership position within Nike's North America Kids Brand Management Team. Based in Beaverton, Oregon, this full-time position reports directly to the VP of North America Brand Management. You'll power the geo Kids strategy and seasonal storytelling, driving plans that strengthen Nike's bond with young athletes and their families. This role blends strategic brand planning with hands-on execution to inspire innovation, enablement, and the power of sport for every young athlete*. Collaborate across functions to create world-class consumer journeys that elevate the Nike brand.

Key Responsibilities

In this high-impact role, you'll lead initiatives that center sport and play in kids' lives. Key responsibilities include:

• Obsessing over Kids Culture and Play, with a laser focus on Sport to fuel authentic strategies.
• Gaining deep insights into the Kids Consumer, including motivations, passions, and sports connectivity, to craft aspirational storytelling.
• Partnering with the VP of Brand Management to develop long-term brand plans that deepen Nike’s relationships with young athletes and families.
• Leading a cross-functional Marketing team to deliver innovative storytelling and consumer journeys.
• Launching new product innovations and spearheading key partnerships, such as with LEGO.
• Directing Seasonal Marketing plans that integrate sport and play into kids' everyday experiences.

Cross-Functional Collaboration

You'll work closely with North America Brand Management Leadership, Kids Cross-Functional teams, Global and Geography Brand Leaders, Digital Marketing, Comms, Brand Creative, Sports Marketing, Finance, and Legal. This sport-led offense ensures a holistic approach to serving athletes*.

Qualifications & Requirements

Nike is seeking proven leaders with a passion for kids' sports marketing. Required qualifications include:

• 8+ years of experience in Brand Management and Marketing, focusing on Consumer Connection, Brand Planning, Strategy, and Marketing Journeys.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent education, experience, and training).
• North America-specific perspective and experience in Sport and/or Kids marketing.
• Proven track record of driving results across business and brand metrics.
• Demonstrated ability to build, develop, and foster deeply collaborative teams.
• Willingness to travel up to 20% of the time.

Preferred Qualifications:

• Strategic Marketing and Planning expertise.
• Experience translating business goals into annual strategies that drive demand and growth.
• Skills in end-to-end consumer experiences and creative briefing.
• Background in leveraging consumer insights for big ideas in cross-functional settings.
• Entrepreneurial spirit, adaptability, and comfort with ambiguity.

Benefits & Perks

Nike offers an exceptional compensation package tailored for senior leaders, including a competitive base salary estimated between $220,000 and $320,000 USD annually, plus performance bonuses, equity, and comprehensive benefits. Enjoy health insurance, retirement plans, paid time off, and family-friendly perks. Nike's Beaverton campus features state-of-the-art fitness centers, on-site childcare, and innovative workspaces. Additional perks include employee product discounts, wellness programs, and access to global events. Nike is committed to accessibility, offering accommodations like screen readers and sign language interpreters during the interview process.

Career Growth

At Nike, career progression is fueled by your ambition and results. This Director role positions you for advancement into VP-level opportunities within Brand Management or broader NA leadership. Nike invests in professional development through leadership training, mentorship, and global rotations. With a culture that rewards innovation and collaboration, you'll have the platform to shape the future of kids' marketing and influence Nike's global strategy.

Why Join Us

Why choose Nike? It's the chance to work on culturally resonant campaigns that inspire the next generation of athletes*. Be part of a brand that doesn't just sell products—it unlocks potential. In Beaverton, Oregon, you'll thrive in a collaborative environment surrounded by top talent. Nike's commitment to diversity, equity, and inclusion ensures every voice contributes to success. If you're a strategic thinker obsessed with kids' sports culture, this is your opportunity to lead transformative marketing at a legendary brand.

Role FAQs

Q: What is the reporting structure?
A: You report directly to the VP of North America Brand Management.

Q: Is travel required?
A: Up to 20% travel.

Q: What makes this role unique?
A: It combines deep consumer insights with leadership in storytelling, product launches, and partnerships tailored to North American kids.

Q: Are accommodations available for the application process?
A: Yes, complete the Candidate Accommodation Request Form for support.

Q: How does Nike support work-life balance?
A: Through flexible policies, wellness resources, and a supportive campus environment.

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