About Symetra Financial

Symetra Financial is a leading insurance and financial services company dedicated to providing innovative solutions in life insurance, retirement planning, and employee benefits. Headquartered in the United States, Symetra serves individuals, businesses, and communities with trusted products that secure financial futures. With a commitment to personalized service and data-driven strategies, Symetra balances enterprise-scale impact with a supportive, employee-focused culture. Employees praise the company for being 'big enough to make an impact on the country, but small enough to care and know who you are.' Join a team where new ideas are welcomed and potential is nurtured.

Role Overview

The Director of Marketing Growth & Acquisition is a senior, hands-on leadership position at Symetra Financial, fully remote within the United States. This role owns measurable growth outcomes—including acquisition, engagement, and conversion—across digital channels and business divisions. Reporting to enterprise leadership, you'll connect brand efforts to divisional priorities through scalable, data-driven marketing programs. Thrive in a complex environment by balancing strategic vision with execution, leveraging AI, analytics, and cross-functional partnerships to drive results in the competitive insurance and financial services sector.

Key Impact Areas

Success means delivering clear ownership of growth metrics, forging strong divisional partnerships, and building efficient acquisition programs that support sales and business expansion. Ideal for leaders passionate about test-and-learn cultures, personalization, and using advanced tools without over-automation.

Key Responsibilities

In this pivotal role, you'll spearhead Symetra's digital growth engine with precision and accountability.

• Own and drive an integrated digital growth strategy aligned to enterprise and divisional goals, optimizing performance across channels using data, AI, and audience insights for improved efficiency, reach, and conversion.
• Partner as a trusted advisor to divisional marketing and sales teams, identifying growth opportunities, providing data-backed recommendations, and enhancing marketing effectiveness.
• Lead multi-channel campaign planning, implementation, and optimization with defined metrics, fostering experimentation, personalization, and continuous improvement.
• Collaborate cross-functionally with corporate marketing, technology, UX, product, and analytics teams to deliver cohesive growth initiatives and represent growth priorities in governance forums.
• Translate performance data into actionable insights for executive leadership, establishing robust measurement, reporting, and planning practices that tie marketing to business impact while ensuring compliance.

Qualifications & Requirements

Symetra seeks proven leaders ready to elevate growth marketing in a regulated industry.

• 12+ years of experience in digital marketing, growth, or demand generation leadership, with proven success in acquisition, conversion, and pipeline outcomes.
• Deep expertise in paid media, SEO/SEM, email automation, and analytics; strong data fluency and comfort owning performance metrics.
• Experience partnering cross-functionally with sales, product, brand, and analytics teams in matrixed, enterprise organizations.
• Executive-level communication and influence skills, with ability to balance strategic vision and hands-on execution.
• Proficiency applying AI and advanced analytics to growth marketing; familiarity with marketing tech stacks (CRM, CMS, DAM, automation) a plus.
• Experience in financial services, insurance, or regulated environments preferred; high school diploma required, college degree preferred.
• Travel as needed; required training and professional development provided.

Benefits & Perks

Symetra prioritizes employee well-being with tailored programs that enhance life at work and home.

• Competitive salary range of $141,600 - $236,000, plus annual bonus eligibility.
• Flexible full-time or hybrid telecommuting arrangements for optimal work-life balance.
• 401(k) plan with immediate vesting and company matching up to 6%.
• Generous paid time away, including vacation, sick time, flex days, and ten paid holidays.
• Double your community impact through company matching donations.
• Explore full details in Symetra's comprehensive Benefits Overview.

Career Growth

At Symetra, career advancement is fueled by potential and fresh perspectives. As Ruby S., Associate EDX Analyst, notes: 'Just do it! Even if you feel like you may not be 100% qualified, apply. Sometimes we see potential in others that they cannot see in themselves.' Benefit from required training, professional development, and a culture that values contributions. Advance in a matrixed enterprise where cross-functional leadership positions you for broader impact in life insurance, retirement, and employee benefits sectors.

Why Join Symetra

Symetra offers more than a job—it's a platform for meaningful impact. Lead growth in a stable financial services leader focused on life insurance, retirement solutions, and employee benefits. Enjoy remote flexibility, premium compensation, and a supportive environment where 'all new ideas are welcome.' Deliver visible results that support sales and partner growth, while growing your expertise in AI-driven marketing within a regulated industry.

Role FAQs

Is this role fully remote?

Yes, this Director position is remote within the United States, with flexible arrangements and occasional travel.

What salary can I expect?

Base salary ranges from $141,600 to $236,000 USD annually, plus bonus eligibility, competitive for insurance marketing leadership.

Do I need insurance experience?

Preferred but not required; 12+ years in digital growth marketing with regulated industry exposure is key.

What tools will I use?

Expect CRM, CMS, DAM, automation platforms, AI analytics, and more from Symetra's modern marketing tech stack.

How does Symetra support professional growth?

Through required training, development programs, and a culture that recognizes untapped potential for unique contributions.